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Old 14 November 2022, 03:11 PM   #1
donas
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Interesting explanation of the logo

This is probably common knowledge to most on here, but I had never heard it so I thought I'd share. I copied the text from Panerai Central as to not post a link. This is not original content from me.

The History of the Officine Panerai Logo
We see it all the time, the iconic “OP” Officine Panerai logo, but most of us don’t know the simple history and reasoning behind it. From the outside looking in it’s simple enough right? It’s an “O” and a “P” how much more could there be?

Well according to Mario Paci who was the Former Chief Engineer of Panerai from 1983-1997, otherwise known as the Pre-Vendome era, there is an interesting meaning behind the up and down arrows in the logo.

From the beginning of their existence Officine Panerai has been much more than a watch company. There were two clear divisions of the scope of products that Panerai had brought to market.

The first set was considered to be tools that were used under the sea such as the watches, compasses, tank level probes, depth gauges, and more.

The second set which was used for planes and other aircrafts included deck landing systems, helipad lighting systems, and portable landing systems to name a few.

You might have already guessed that the two arrows attached to the “O” and “P” in the logo represent this under water and air groups. The down arrow representing the under sea tools and the up arrow representing the tools used in the air.

So there you have it! Much like the gorgeous simplicity of their watches, the Officine Panerai has taken the same road when it comes to their logo. Clean , functional and carries the story of a historic brand.
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Old 14 November 2022, 09:14 PM   #2
1st amg
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I had no idea, interesting, thanks for sharing!
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Old 14 November 2022, 09:17 PM   #3
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Interesting Wade, I wasnít up on the history of the logo. Nice information
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Old 14 November 2022, 11:46 PM   #4
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Old 14 November 2022, 11:58 PM   #5
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Thank you ! I didn't know that !
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Old 15 November 2022, 01:20 AM   #6
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This needs a picture for reference, thanks for sharing the cool info.
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Old 15 November 2022, 02:13 AM   #7
donas
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Quote:
Originally Posted by Booth9999 View Post
This needs a picture for reference, thanks for sharing the cool info.
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Old 15 November 2022, 02:19 AM   #8
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Very cool, thanks for sharing Wade. I actually had no idea, and it just goes to show how after so many years of being into watches there's always something new I'm learning.
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Old 15 November 2022, 10:45 AM   #9
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Very interesting, thank you for sharing!
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Old 15 November 2022, 11:17 AM   #10
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I love it! Thanks for the info!!
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Old 18 November 2022, 05:50 AM   #11
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Awesome info - thatís why I freakiní love this forum - for the knowledge




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