Rolex List Prices UK Online

[TopSlice]

Not sure if this is new or not, and maybe a U.K. only topic;
Previous in the Rolex configuration you could only see the prices upto about £35k, then it stated “Price on request” or similar.

Now you can see them all.

I can see Platinum Daytona with Diamond Markers is £70,800 and (maybe my grail) Platinum DayDate 40 Diamond Markers and Bezel is £98,000.

Interesting.

Question is why the change and since when has this been the case?

[Calatrava r]

https://www.rolexforums.com/showthread.php?t=921133


You may find some answers here.

[GW44]

Originally Posted by TopSlice

Not sure if this is new or not, and maybe a U.K. only topic;
Previous in the Rolex configuration you could only see the prices upto about £35k, then it stated “Price on request” or similar.

Now you can see them all.

I can see Platinum Daytona with Diamond Markers is £70,800 and (maybe my grail) Platinum DayDate 40 Diamond Markers and Bezel is £98,000.

Interesting.

Question is why the change and since when has this been the case?

My understanding is that’s it to do with the Bucherer acquisition and Rolex now having a customer facing retail presence.

[Alpino]

.

I can confirm all Rolex sites worlwide publish the MSRP for every model in the collection, not only UK.

"Price on demand" mention is now gone ...