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Old 4 October 2017, 12:40 PM   #1
zlin08033
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Is panerai really this cold now?

While I was picking up my new bronze 671, I saw 716 Mare Nostrum, 685 and 687 3 Days Acciaio in the showcase, they are such nice looking pieces! Wondering is panerai really this cold now?
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Old 4 October 2017, 02:51 PM   #2
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Originally Posted by zlin08033 View Post
While I was picking up my new bronze 671, I saw 716 Mare Nostrum, 685 and 687 3 Days Acciaio in the showcase, they are such nice looking pieces! Wondering is panerai really this cold now?
Suppose it depends on which region you're in. Out of interest, were there any of the newly released green dials?
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Old 4 October 2017, 05:12 PM   #3
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While I was picking up my new bronze 671, I saw 716 Mare Nostrum, 685 and 687 3 Days Acciaio in the showcase, they are such nice looking pieces! Wondering is panerai really this cold now?
I've seen all three available at the LA boutique. There's a 687 sitting on display at my local Tourneau for at least 4 weeks now...
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Old 4 October 2017, 06:30 PM   #4
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The 687 is my new favourite panerai of all time. It's a thing of beauty. The dial, those hands, and the white font. Very special.
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Old 4 October 2017, 07:30 PM   #5
Cru Jones
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Congrats on the 671!!

I think it's tough to make a general comment on the state of Panerai based on one AD...

That being said, the Mare is gorgeous, though some say over-priced for the movement....685 & 687 are collector pieces. Those just "wanting a Panerai" will look elsewhere, IMHO.
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Old 4 October 2017, 09:05 PM   #6
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I assume a lot may have to do with the AD and the willingness to deal. Many consumers now expect a significant discount and a lot of AD's will hold certain pieces and only go full retail for a walk in. No doubt Panerai is soft now but it is also a good time as a buyer, if you are not going to flip.
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Old 4 October 2017, 09:08 PM   #7
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Congratulations, it's a beauty

We only have a boutique here in Toronto and the other AD doesn't discount, at least to me
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Old 4 October 2017, 11:31 PM   #8
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What a beautiful watch!

I am also thinking that they have released too many of those Special Editions/Limited Editions watches in the last few years with each issue in the vicinity of 500-1000 units.

They should have cut it down to 50-100 units and then in that way the market won't be saturated with these SE/LEs and it will drive demands up again.

Also there are too many releases of regular series that look similar and that does confuses customer and will drive them away. With Rolexes people know to go for the Submariner or the Sea Dweller or the Daytona. With AP you have the ROO series and with Patek you have the Nautilus series (5711, 5712 & 5990...etc).

With Panerai new comers don't know which series to go for as they don't have a well sought after bread and butter series in the brand anymore. This is what they have to change. They have to scale back on new releases and create hype in a few of their back to basic bread and butter models and then the brand will be hot again.
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Old 4 October 2017, 11:50 PM   #9
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Yes. I’ve seen some insane prices on used pieces. I don’t want to even say them. I’ve been offered a 687 at a great price.

So the pieces are sitting. That should tell you something

372’s retail for 10k, secondary market <5k. :-(
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Old 4 October 2017, 11:51 PM   #10
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Congrats on the 671 btw! it’s a winner.
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Old 5 October 2017, 12:00 AM   #11
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What a beautiful watch!

I am also thinking that they have released too many of those Special Editions/Limited Editions watches in the last few years with each issue in the vicinity of 500-1000 units.

They should have cut it down to 50-100 units and then in that way the market won't be saturated with these SE/LEs and it will drive demands up again.

Also there are too many releases of regular series that look similar and that does confuses customer and will drive them away. With Rolexes people know to go for the Submariner or the Sea Dweller or the Daytona. With AP you have the ROO series and with Patek you have the Nautilus series (5711, 5712 & 5990...etc).

With Panerai new comers don't know which series to go for as they don't have a well sought after bread and butter series in the brand anymore. This is what they have to change. They have to scale back on new releases and create hype in a few of their back to basic bread and butter models and then the brand will be hot again.
Not sure how hot it'll get - it really got kicked off as a trend and now it's so dilluted - I mean a Rad with 30m depth rating? What's that mean?
There are a few pieces that I like, but as @mfer notes, the used market is still too high. My 2 cents.
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Old 5 October 2017, 12:40 AM   #12
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Congratulations on your 671
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Old 5 October 2017, 12:52 AM   #13
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Oh, and congrats on your 671!
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Old 5 October 2017, 01:00 AM   #14
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Not sure how hot it'll get - it really got kicked off as a trend and now it's so dilluted - I mean a Rad with 30m depth rating? What's that mean?
There are a few pieces that I like, but as @mfer notes, the used market is still too high. My 2 cents.
I was saying some of the used prices are tanking insanely low. I just saw a 232 sell for a crazy LOW price. I’m seeing 249’s falling too. I gave the 372 as an example of a watch selling for 50% of MSRP.

I don’t know how to run a watch company but to me, Panerai is taking something that was unique and special and diluting it. Maybe it is just natural evolution of a publicly traded watch company. I’m not throwing stones at Panerai; just posting my observations.
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Old 5 October 2017, 01:39 AM   #15
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I was saying some of the used prices are tanking insanely low. I just saw a 232 sell for a crazy LOW price. I’m seeing 249’s falling too. I gave the 372 as an example of a watch selling for 50% of MSRP.

I don’t know how to run a watch company but to me, Panerai is taking something that was unique and special and diluting it. Maybe it is just natural evolution of a publicly traded watch company. I’m not throwing stones at Panerai; just posting my observations.
Right, I agree. I'm wondering if I should spend 7k on a 622 or similar.
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Old 5 October 2017, 02:35 AM   #16
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How you guys feel about 716?

Thanks guys.
I like 716 more than 687.
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Old 5 October 2017, 03:14 AM   #17
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Where are all the 690?? That's how *cold* it is ... :p

Congrats on the bronzo :)
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Old 5 October 2017, 06:06 AM   #18
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Yes. I’ve seen some insane prices on used pieces. I don’t want to even say them. I’ve been offered a 687 at a great price.

So the pieces are sitting. That should tell you something

372’s retail for 10k, secondary market <5k. :-(
I think the 372 is a SCREAMING deal in the pre-owned market for that price

So many time I am tempted to get one just for the crystal, too bad my wrist size just can't pull it off
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Old 5 October 2017, 08:18 AM   #19
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Love the brand but I definitely had less interest when I wanted to sell them once I got bored over the past 2 years. Difficulty in moving them definitely played a hand in me owning zero Panerai(s) right now.
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Old 5 October 2017, 11:34 AM   #20
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I assume a lot may have to do with the AD and the willingness to deal. Many consumers now expect a significant discount and a lot of AD's will hold certain pieces and only go full retail for a walk in. No doubt Panerai is soft now but it is also a good time as a buyer, if you are not going to flip.
Very true. OP Singapore have a few LE pieces built especially for Chinese New Year. One’s been sat in the case for eighteen months and the other for about seven. They will not discount them by one cent. I only showed mild interest but was steered away because they’re very ‘basic’ and, reading between the lines, it worth the money.

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Congratulations, it's a beauty

We only have a boutique here in Toronto and the other AD doesn't discount, at least to me
Lucky you, Brian. There’s no OP boutique in the UK. When I move back to the UK, possibly next year, my closest OP boutique will be Paris, where there’s three. No way will I be going there though, far too close to the influence of our Panerai Enabler-in-Chief!

Looking at the soft used market for Panerai and I’m glad that two of mine are LE and quite exclusive.

Congrats on the 671, OP
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Old 5 October 2017, 11:56 AM   #21
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Very true. OP Singapore have a few LE pieces built especially for Chinese New Year. One’s been sat in the case for eighteen months and the other for about seven. They will not discount them by one cent. I only showed mild interest but was steered away because they’re very ‘basic’ and, reading between the lines, it worth the money.



Lucky you, Brian. There’s no OP boutique in the UK. When I move back to the UK, possibly next year, my closest OP boutique will be Paris, where there’s three. No way will I be going there though, far too close to the influence of our Panerai Enabler-in-Chief!

Looking at the soft used market for Panerai and I’m glad that two of mine are LE and quite exclusive.

Congrats on the 671, OP
Hard to believe they don't have a boutique in the UK : thinking:

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Old 5 October 2017, 02:15 PM   #22
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Hard to believe they don't have a boutique in the UK : thinking:

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Well not for long, it opens next month:

http://www.watchpro.com/officine-pan...reet-boutique/
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Old 5 October 2017, 02:38 PM   #23
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It is definitely a buyer’s market right now!


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Old 5 October 2017, 03:33 PM   #24
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685 and 687 looks fantastic , but the 30m WR is the ultimate buzz killer. In a radiomir case with a different bezel- I don't see why this has anything to do with the lowered WR.

Yea in general Panerai is a slow mover these days. Lots of AD and TD has stock for discount. Great time to buy if you are a true fan!!!
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Old 5 October 2017, 07:05 PM   #25
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Well not for long, it opens next month:

http://www.watchpro.com/officine-pan...reet-boutique/
That outta make Paul very happy

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Old 5 October 2017, 07:56 PM   #26
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Well not for long, it opens next month:

http://www.watchpro.com/officine-pan...reet-boutique/
Awesome, thanks for sharing

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That outta make Paul very happy

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I’m very happy!

I can’t believe there’s three in Paris and there’s not been one in the UK. That’s absolutely nuts.
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Old 5 October 2017, 09:32 PM   #27
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Well not for long, it opens next month:

http://www.watchpro.com/officine-pan...reet-boutique/
Im excited to visit the boutique and am happy they are doing this. Makes the absence of AP on bond street even more conspicuous though.
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Old 5 October 2017, 09:41 PM   #28
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