How is Panerai Viewed These Days?

[Greglaw]

Who cares how “it is viewed” it is a great brand with great watches. If you are worried about how your watch is “viewed” buy a Rolex and join that crowd, meaning the new crowd. Not the passionate owners but the ones with the thoughtful posts about value, scratches, showers, etc.

[RUSH2689]

Originally Posted by Greglaw

Not the passionate owners but the ones with the thoughtful posts about value, scratches, showers, etc.

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[emtee]

Love my 112 but some of the things the ‘brand’ does, particularly on social media, is nothing short of embarrassing. As in I cannot believe they actually did that embarrassing.

[emtee]

Love my 112 but some of the things the ‘brand’ does, particularly on social media, is nothing short of embarrassing. As in I cannot believe they actually did that embarrassing.

[enjoythemusic]

As time has passed, PAM is basically a fashion brand with different case technologies / materials. Movements seem to be less of a concern during recent years, perhaps helping to lower the company's cost of those, to ensure higher profit... and reliability by using more durable / known movements such as those from ETA.

Am not sure why Panerai doesn't at least make some effort for better anti-mag tho, even my $5000 Tudor uses modern tech for that. So am at odds to justify Panerai raising of average price scheme if the movement is taking a back seat to case materials. Maybe they invested too much into case material R&D and so movement tech suffers accordingly to help balance their accounting books?

I guess what I'm saying is you're buying a style... and case material. Not so much the movement as you would with many other like-priced brands such as Omega, Rolex, AP... and even far lower priced Tudor.

Think of Panerai like Bell&Ross-ish, yet different case tech and Panerai's higher average pricing.

[Patton250]

Originally Posted by Greglaw

Who cares how “it is viewed” it is a great brand with great watches. If you are worried about how your watch is “viewed” buy a Rolex and join that crowd, meaning the new crowd. Not the passionate owners but the ones with the thoughtful posts about value, scratches, showers, etc.

Their new movements in their submersibles don’t hack. This brand is going backwards not forwards. I’m incredibly disappointed with them. I had no idea. I just purchased their blue bezel submersible 1209 like a dumb ass before I played with the movement. I mean what kind of watch company has a hacking movement for decades and then goes backwards? I have that answer for you that would be Panerai. I understand that there are some who really aren’t into the horology side of watches so they don’t care but I care very much. Especially since I’ve owned previous submersibles and they all hacked. I won’t own another one until they fix it. Rant over.

[p_mcgee]

I still like them.

[rootbeer7]

Originally Posted by Patton250

Their new movements in their submersibles don’t hack. This brand is going backwards not forwards. I’m incredibly disappointed with them. I had no idea. I just purchased their blue bezel submersible 1209 like a dumb ass before I played with the movement. I mean what kind of watch company has a hacking movement for decades and then goes backwards? I have that answer for you that would be Panerai. I understand that there are some who really aren’t into the horology side of watches so they don’t care but I care very much. Especially since I’ve owned previous submersibles and they all hacked. I won’t own another one until they fix it. Rant over.

I think this is a great response. I have a classic 112. It’s a decorated eta; nothing more. But it’s honest. I won’t consider any new models either although I still like the brand.

[Watch Expert]

Originally Posted by nicky77

I have been thinking about scratching my Panerai itch, however I am hesitant.

The reason that I am hesitant is wondering how the brand is going.

I typically do not sell my watches, but I do like to know how the brand currently is currently seen, and want to know that I am not going to loose all my money if I need to liquidate/trade it.

I am also concerned about fakes/movement in the market.

The one that I am interested in is a Radiomir from around 2005-2006. I would only be buying from a trusted seller that has been around for a long time.

I have learned that in the past they were having a large fake problem, to the point where you could not sell the watches in the secondary market.
Is that still a problem?

Do you think that Panerai is worth collecting any more?

How do you see the secondary market for Panerai?

Thank you.

"Panerai is not as hot as it was back in the early 2000s.
but i still get the appeal"

Buy one now whilst price not that hot and easily available. Wear it alternately with your Rolexes. Once you worn PAM, and when you wear your rolex , the Rolex feels delicate and timid looking. It speaks differently.
Rolex will tell you be on the safe side, take it easy.
PAM will tell you, go for it , hit it hard, hit it harder, hit it hardest.
You wear and you will know, it can be hurtful but the pain pays off well in the end.

If you worry about secondary market or who will be paying for your casket, then you should not buy and wear a PAM.

[Jetrider]

I’ve been a die hard Paneristi for decades. I still love the old Panerai but nowadays, I’ll walk right past the boutique. I look upon the newer pieces as nothing more than over priced fashion watches. It’s a damn shame how they killed the brand.