Rolex and the Holy Trinity

[garyk]

Originally Posted by Gerardus

Otherwise you could also say... Rolex is a lot of money for just a watch.....

Yes, so true and thank you for the reminder lol...

[pickettt]

Originally Posted by Cru Jones

The “Holy Trinity” isn’t about desirability or robustness or relevance or waitlists or marketing or resale value. It’s about haute horlogerie, finishing, complications, heritage and exclusivity. Rolex is a very nice quality luxury watch that’s very much in demand, but that doesn’t make it “Holy Trinity” material. Not even close.

I’ve got to agree here.

Originally Posted by Fleetlord

IMHO a major component in the Holy Trinity is relevance.

In the 1970's , Patek, AP and VC were the most relevant and opulent luxury brands available, so they were given the Holy Trinity moniker...

But now, I think VC has fallen off. They certainly make wonderful watches, but their relevance as go to choice in luxury just isn't what it used to be.

That's why I think Rolex has replaced VC in the HT for this era. The luxury watch market isn't focusing primarily on horological opulence any more and Rolex is clearly the most recognized and overall desirable watch brand in the world...between the general public and enthusiasts alike.

I agree, but to me, this is what that means; the criteria has been dumbed down.

[Robf52]

Originally Posted by MCMartiny

These days there is no trilogy, there is only:

Patek (undisputed king of the hill)
Rolex (best brand and most aspirational watch on the planet)
Royal Oak (I on purpose didn't put AP, RO is their only relevant product)
Independents + Lange (only guys that truly care more about end product than price segmentation, brand and marketing)

Everthing else is irrelevant! (OK a slight exaggeration , but you get the point )

Agree. I LOVE Rolex, but consider it luxury horology, not haute horology. So, imho, it's a step below PP, AP, Lange, FPJ.

[teabags001]

Originally Posted by Robf52

Agree. I LOVE Rolex, but consider it luxury horology, not haute horology. So, imho, it's a step below PP, AP, Lange, FPJ.

This. As much as a Rolex fanboy as I am now Rolex is more then a few steps down from the big 3 when talking about horology. Rolex isn’t even in the same conversation as Jaeger Le Coultre.

Saying this Rolex walks tall on its own merits. It’s the most iconic luxury watch brand in the world. To non WIS it just might be the the best watch in the world. It’s the watch you buy when you “made it”.


Sent from my iPhone using Tapatalk

[No SUBctitute]

Originally Posted by garyk

I have driven it and I agree.

Nice! It feels like its made from a solid piece of granite. It is not built for comfort--it is a race car. Very fun.

[Polarexplorerii]

Originally Posted by garyk

I keep saying, Rolex is a lot of watch for the money...

I agree