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25 March 2017, 06:50 PM | #31 |
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No doubt that Rolex have figured this one out already. I expect that both watches will sell well (ongoing in the case of the Sub) regardless of each other.
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25 March 2017, 07:22 PM | #32 |
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I did a stint running Marketing for a very large company. I was not all that great at it and soon returned to running only the technology sector for the company.
I learned that a smart company invests the majority of its design and manufacturing assets in the center of its customer bell curve. It can position some at the edges of the bell curve, but expect thin sales for those products. A few products can explore new technology and or new designs, but with the expectation of thin sales. I see the Rolex Sub, GMT, DateJust, Explorer, etc all aimed at the middle of the bell curve. I see the enormous diver watches aimed at the edges of the bell curve more as attention drawers not expected to draw large revenue. I see the new SeaDweller as further out from the fat spot of the bell curve than the Sub, but incorporating attractive features from both the Sub and the edgier watches. I think it is a great marketing decision, but only sales will tell. |
25 March 2017, 07:43 PM | #33 | |
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Quote:
I would posit the normal black DSSD will suffer quite a lot more than the stunning D-blue. Anyway it's all subject to availability as there's not a lot of stock of anything in the display cases to compare with each other. Only a WIS would be discerning enough to be patient and get what they want. Then again a WIS is also likely to be an owner of one or more of these models or at least aspire to having them in a collection one way or another, so it really doesn't matter in the grand scheme of things. Rolex will sell every one they make regardless |
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25 March 2017, 07:56 PM | #34 | |
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Quote:
What I mean by out of the question is sales of DSSD (normal, black version) will be affected by the new SD for sure. But how is the sales of D-Blue going to be affected? Is not yet sure.....IMO. |
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25 March 2017, 11:55 PM | #35 |
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I'm thinking it will bring a few new customers, like myself who think the 40mm sub is a little small for a tool watch (its a FANTASTIC all-arounder size though) and the 44mm deep sea is just ridiculous (also me). But it's not really going to cannibalize sales of anything short of the black dial deep sea, that thing is in trouble.
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26 March 2017, 12:01 AM | #36 |
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I agree that the price points are in two different realms but remember the SD is usually discounted quite a bit more than the sub making their price difference a bit less.
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126719 BLRO meteorite 126660 D-blue 118206 Day Date |
26 March 2017, 01:18 AM | #37 |
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This is an excellent decision for Rolex. This will catch those who find the SUB too small and DSSD too big. I find the gap between SUB and DSSD too big. With SUB and SD4K of same size and latter much thicker, I don't see any reason why one would get the SD4K, except maybe for actual diving requirements
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26 March 2017, 01:25 AM | #38 |
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New Sea-Dweller 126600, a threat to the Submariner Date 116610?
So don't think it's a threat to the SUB. It's a long sought option for people who really like the SUB but finds it a bit small on their wrist
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26 March 2017, 01:44 AM | #39 |
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26 March 2017, 01:49 AM | #40 |
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Nope
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26 March 2017, 02:35 AM | #41 |
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I agree with Cru. Often times on TRF we lose sight of the fact that the members here don't necessarily represent Rolex's target audience. A lot of people speculated that the reason the SD4K was not a big seller among the masses is that it didn't provide enough visual difference with the subc and the added technical advantages would never be utilized to justify the price differences. Additionally the argument was made that the average buyer identifies the cyclops with Rolex. Well now those arguments can be made between the DSSD and the SD50. Is the DSSD's added tech worth the extra money for the average non/diver (casual or even commercial diver)? Does the cyclops have a big influence on the casual Rolex buyer? If the SD4k did in fact under perform and these were in fact the reasons for it then I think the overhaul was enough to justify the difference between the SubC and the SD50 but by doing so they may have inadvertently closed the gap between the SD50 and the DSSD. The only real thing that's separates the DSSD is due to its thickness it will still be much larger but too many that will actually be seen as a disadvantage. The DSSD Blue will still do well but I think the DSSD will now adopt the problems that allegedly plaqued the SD4K.
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26 March 2017, 12:58 PM | #42 | |
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Quote:
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26 March 2017, 01:03 PM | #43 |
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New SD Is a sub for large wrists.
Significantly more power reserve.
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26 March 2017, 05:10 PM | #44 | |
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Quote:
Exactly Sent from my iPad using Tapatalk |
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27 March 2017, 02:06 AM | #45 |
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27 March 2017, 02:10 AM | #46 |
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27 March 2017, 02:13 AM | #47 |
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I voted with my wallet...
Curious how much power reserve do we really need?
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27 March 2017, 02:36 AM | #48 | |
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Quote:
More is probably better in this instance and we will see in the fullness of time with how the new movement actually performs toward the end of its service interval, what ever that may turn out to be. |
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27 March 2017, 02:36 AM | #49 |
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More likely the 116660 will be threatened by the 126600.
The previous sd was as wearable as the sub ,the new sd is much bigger with a cyclops , why to spend almost 3000k for a very similar but bigger watch ,sub is definitely more wearable Sent from my iPhone using Tapatalk |
27 March 2017, 02:44 AM | #50 | |
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Quote:
But the SD is not at all similar now that it has been revamped in every respect. The only obvious similarity to the Sub now is a cyclops. Further the SD43 is very different from a consumer view point, in that it's the only Rolex diver that doesn't come with and economy model/variant and in retrospect has never been offered with an economy model option unlike the Sub and recently the DSSD with the introduction of the D-blue. |
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27 March 2017, 01:57 PM | #51 | |
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Quote:
So I think Rolex is just thinking of giving the public a bigger SUB. I think the cyclops is a good decision by Rolex. Rolex pioneered the cyclops, one of those identifying characteristics of a Rolex. I'd rather have it than not. But I suspect Rolex will later release a SD43 no date |
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27 March 2017, 02:58 PM | #52 |
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Of course the new SD will take some sales from the Sub, as it always has. It it didn't exist those who have bought the SD would very likely default back to the Sub.
Why do people go for the SD? To be more individual in their choice? To have the subtle differences? Very few may even need to the features... But no SD will mean a few more Sub sales. Possibly why they pulled the older SD when the Sub ceramic came out. |
27 March 2017, 04:47 PM | #53 |
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5 April 2017, 07:28 AM | #54 |
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Adding today's review from Monochrome (04/04/17) for those interested.
https://monochrome-watches.com/rolex...-review-price/ Sent from my Nexus 7 using Tapatalk |
8 June 2017, 06:16 AM | #55 |
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i have 7.5 inch wrists and therefore never bought a submariner. find it small for my wrist.
deepsea was a disaster the way it was proportioned for my taste. top heavy, thin band for that humongous case. i was able to try on the 126600 seadweller at an AD in france and this is the submariner i have been waiting for LOL. i never considered a seadweller because i like the date magnification on the glass.it looks cool to me this is the perfect size for this model watch. hope to buy one soon. |
20 July 2018, 12:22 PM | #56 |
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Big Man’s Submariner
When I saw the new 43mm Sea Dweller pictures last year I was so happy that my 9 inch wrist would soon wear a sub-like watch that didn’t look like I was wearing my wife’s yahtmaster. I have two now, one daily wearer and one in the safe for dressing up when I take my bride out on the town. I also like feeling the heft of the watch on my wrist. It’s obvious I’ve got $12,000 of Rolex steel on my wrist and it brings a smile to my face when I check the time. I’ve been fortunate to find two at $11,350 and no markup at my AD’s. I still love my 40mm subs, especially the hulk. Man I disliked that watch and had serious buyers remorse for months and then one day it became the most beautiful watch I’ve laid eyes on, but Lordy, if Rolex fits the green bezel and dial on the 43mm Sea Dweller, ill go buy two more. Let’s face facts, us big guys need an XL Sub. The deepest my Sea Dweller will be submerged is the 8 foot end of my pool and the bubbles streaming up to the surface won’t be coming from the helium relief valve if you know what I mean. 🤪
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20 July 2018, 04:40 PM | #57 |
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Year old bump....I am sure everything has already been said.
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20 July 2018, 07:10 PM | #58 |
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The sub will increase in price after next years upgrades bringing the two closer , size wise the sub will always win it’s more suited for the majority of limp wristed pen pushers gotcha lol , what I ment to say was average wrist sizes
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20 July 2018, 07:11 PM | #59 |
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It's swings and roundabouts really.
Personally, I have no love for the modern Sea Dweller with it's "nicer" features its main drawbacks for me. I don't want a gigantic case, don't desire the extra weight and like the smaller profile of the modern Submariner. Combined with, personally, a richer history in the sea and off shore, the Submariner is not something I would personally disregard for the SD43. If you like it though, go for it. |
20 July 2018, 07:57 PM | #60 | |
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