New Sea-Dweller 126600, a threat to the Submariner Date 116610?

[VicLeChic]

Hi guys, I'm interested in the new 43mm Sea-Dweller anniversary edition and I have discarded the 40mm Submariner 116610 at this point. The SD offers a better movement and “nicer” size among other aspects I personally prefer (tapered lugs, red lettering).

My question is could the Submariner 116610 be threatened by his bigger brother SD 126600 nowadays when people seem to favor a slightly larger size? Are we about to see the end of this Sub Date with the 3135 movement or will most buyers still prefer the Sub Date to the SD? What do you think?

[travisb]

The Sub Date won't be threatened by any other watch. It's their staple and the best selling sport model year after year.

[crowncollection]

No chance imho. Sub is staple


Sent from my iPhone using Tapatalk

[Sailaway68]

...... and don't overlook a substantial price difference between the two models, almost 2K....

[fishingbear]

Nope. Two price points, two different sizes and the Submariner is a Submariner.

[flw]

Originally Posted by Sailaway68

...... and don't overlook a substantial price difference between the two models, almost 2K....

Actually more like $2,800 ... The SubC Date is still listed at $8,550, and the Rolex website lists the new Sea-Dweller at $11,350. More than enough to keep a few prospective buyers persuaded to pick up the Sub instead.

[Wcdhtwn]

^^. There's $3K difference between the two. The think it'll be the other way around. Now that SD has a cyclops people will compare the two nearly the same look and decide not to spend the extra $$.

[REFZ]

The new SeaDweller will be too big for a lot of customers so it won't affect the sales of the Submariner.

[SeaDweller50]

Agreed. Too expensive to ever replace the Sub, and not half as nice as the 114060.

[aeon888]

No. Unless they price the new SD43 with same price as the Rolex Sub date then yes.

[aeon888]

Just like BMW cars, they have so many models (3 series, 5 series, 7 series) to choose from including the upgraded M models (M2, M3, M4, M5 etc) but I still see a lot of people buying the regular BMW 3 series base sedans.

[padi56]

Originally Posted by VicLeChic

Hi guys, I'm interested in the new 43mm Sea-Dweller anniversary edition and I have discarded the 40mm Submariner 116610 at this point. The SD offers a better movement and “nicer” size among other aspects I personally prefer (tapered lugs, red lettering).

My question is could the Submariner 116610 be threatened by his bigger brother SD 126600 nowadays when people seem to favor a slightly larger size? Are we about to see the end of this Sub Date with the 3135 movement or will most buyers still prefer the Sub Date to the SD? What do you think?

First just cannot see why you think the 3235 is better than the cal 3135 sure it was time for a change.The only thing that might be better in the cal 3235 is the ball-bearing rotor and slightly more power-reserve.And to achieve the extra few hours power-reserve they have made the spring-barrel much thinner.Will it be more accurate or long lasting than the cal 3135 doubtful.Although the cal 3135 was in production for almost 40 years without much change will the cal 3235 be better, well only time will tell on that one.Already some WIS types have got there measuring tools out and state the SD case is not 43mm but less.

[Smarties]

I guess sales of Sub may be cannibalize by 126600 a bit. But not everyone likes bigger/thicker watch and most importantly, it's ~3k more expensive....

[VicLeChic]

Originally Posted by padi56

First just cannot see why you think the 3235 is better than the cal 3135 sure it was time for a change.The only thing that might be better in the cal 3235 is the ball-bearing rotor and slightly more power-reserve.And to achieve the extra few hours power-reserve they have made the spring-barrel much thinner.Will it be more accurate or long lasting than the cal 3135 doubtful.Although the cal 3135 was in production for almost 40 years without much change will the cal 3235 be better, well only time will tell on that one.Already some WIS types have got there measuring tools out and state the SD case is not 43mm but less.

Because of the obvious benefit the 70h PR represents over the 48h PR, not just "an extra few hours" but almost a full day, a 45% better PR which allows you to remove your watch on Friday, leave it over the weekend and wear it back again on Monday without having to set it up and wind it up. I care about practical benefits, not nerdy technical differences. I didn't mention precision since the 3235 and 3135 are equally accurate at -2 +2 s/d. 43mm is the official Rolex case width. If the case is not 43mm, it's going to be very close and thus substantially larger than 40mm.

[watchwatcher]

Nope...doubt it.

[pierrickboyer]

Interesting read. But I see the deep sea doing well !
43 seems nice.
Just need to try it on !!


Sent from my iPhone using Tapatalk

Rolex, Richard Mille, Ralftech

[FTX I]

Originally Posted by watchwatcher

nope...doubt it.

+1

[Egelber]

well the retail price is 2800 more than the SubC, that's without the xtra markup the grey market will require since its a new model.. Just Hype if you ask me. As always only time will tell...

[Bigsykedaddy]

Originally Posted by travisb

The Sub Date won't be threatened by any other watch. It's their staple and the best selling sport model year after year.

^This

[ronricks]

Sub isn't threatened by anything. Also the SD has always been at an awful price point. Red writing and a cyclops isn't going to change that.

[Cerachrom12]

Submariner is one of the most recognized watches on the planet. The SD, not so much.
I can emphatically say the Sub is safe and will retain its iconic status.

[Chewbacca]

nah.

the submariner brand is almost as strong as the rolex brand to many walk-ins.

[Quailhunter]

As an owner of only 3 Rolex of which a BLNR is one. I hesitated to buy a SubC Date because it overlapped the GMT so much. If the new SeaDweller looks good on my 7" wrist, I'll buy it because it looks like a SubC Date but is enough different than both my GMT and the garden variety SubC to be worth the extra $3500. My other Rolex are a yellow gold DayDate of many years and a DateJust only 13 years old. Oh, and there is a Patek in the safe.

I may horrify the purists, but I care naught about the movements in the two watches, they both tell time well..I want magnification so as to read the date? If the watch survives a shower or a Scotland rain, the depth rating is advtalk only.

[j.mo]

I saw this on the website this evening before visiting my AD for an 116610. It definitely has my wheels turning on waiting. I like the idea of the bigger case, I like everything about this watch.
Anyone think with it being a 50th anniversary it will hold onto a better resale value?
What about a new movement? Kind of like a new body style on a vehicle, should one wait and not buy some of the first ones? I'm sure Rolex has them down to a t before release though.

[j.mo]

My local AD said expect to see it msrp at the 11,500 range and be available mid October.

[maton12]

Perfect cross sell for an AD - don't like a big watch, how about the iconic Sub that never goes out of style

Whilst some WIS's don't like the cyclops on the 50thSD, am guessing average punter buying just one Rolex will love the bigger size

The Sea Dweller was an average seller so Rolex listened to the market, and might even sell a few up to the DSSD for "just a little bit more"

[Cru Jones]

The better question is what effect on the DSSD.

[brandrea]

Originally Posted by Cru Jones

The better question is what effect on the DSSD.

Have to agree

Although for us WIS, there's a lot of really amazing engineering that went into building to DSSD and probably means having both in the collection

[Smarties]

Originally Posted by Cru Jones

The better question is what effect on the DSSD.

I think DSSD is out of the question. A more precise question should be whether sales of D-Blue will be affected.

[BadBoyR]

Originally Posted by Smarties

I think DSSD is out of the question. A more precise question should be whether sales of D-Blue will be affected.

I think its more the sales of DSSD non d blue will be affected. Here in the UK its still hard to get a d blue.