ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
26 January 2021, 10:59 PM | #61 |
"TRF" Member
Join Date: Apr 2012
Location: England
Watch: 5990
Posts: 3,341
|
You know, it is possible. Quote from Thierry Stern from a Timezone interview back in 2017:
TZ: Let's talk about the production of your regular references. You are in a 7-8 year cycle, are you keeping to that cycle? Many were surprised that last year, for the 10th anniversary of the Nautilus, you did not renew the collection. Thierry Stern: The 7-8 year cycle is not a rule, instead we try to get a sense of the market. And the evolution for the client is different. Now people like to buy watches all the time. Watches like the Nautilus are iconic watches, they like that. I am not sure whether, if I stop producing the Nautilus, people will like that. Sometimes I ask myself: Should I stop producing the Nautilus? Because if we made a lot of them, this will also be dangerous. Should we apply the rule of the 7 year cycle? No, we have to follow the trend of our time but also apply limits. The 7 year cycle is a good guide. We can always make something new. We can rethink the dial or the movement. We can't rethink the design. That's impossible - but we can do something similar. One day the Nautilus will be stopped, I will have to make that decision. It could be a disaster for our clients, but we would have made enough Nautilus and we will introduce something better. |
27 January 2021, 01:13 AM | #62 |
2024 Pledge Member
Join Date: Jan 2017
Location: Orange County, CA
Watch: SD43
Posts: 445
|
"Because if we made a lot of them, this will also be dangerous." -Thierry Stern
Oy yoy yoy. So many dangers... |
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
|
|
*Banners
Of The Month*
This space is provided to horological resources.