ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

LuminousMaximus · 29 August 2018, 11:30 AM

I’m not sure if you agree with it or not but let’s pull out a few bullet points and let’s discuss the validity of such

Marketing Strategy of Rolex – Rolex Marketing Strategy
March 6, 2018 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

The luxurious watchmaker based out in Switzerland is founded by Hans Wilsdorf in the year 1905. It became famous when in 1926 it came up with the first waterproof watch. With its innovative features and classic design, it has been the forefront player in the luxury watch market. (Continued on the link below)

Click —->

GradyPhilpott · 29 August 2018, 11:35 AM

Customers of Rolex are upper-class income group individuals who have an inclination towards the luxury goods and live a lavish life. These are the customers either are from higher income strata of the society (irrespective of any age group) or are from the business family in the age group of 30-60 years.

https://www.marketing91.com/marketing-strategy-rolex/

RHIII · 29 August 2018, 11:37 AM

Interesting read — and correlation between customer needs, exclusivity, and availability.

For sure the high points - but are the revolving customer needs pointed more towards exclusivity or availability??
Hmmmm....

Hey - I get it. I’ve been in the watch ‘game’ a long time....but...to me those terms are polar opposites!!! So which will it be!?!

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GB-man · 29 August 2018, 12:23 PM

I did better marketing strategy analysis in my second year of undergrad lol

AK797 · 29 August 2018, 08:34 PM

Sadly now 4 in 5 Rolex customers are just those that can get five grand worth of credit.

DanielWill · 30 August 2018, 03:04 AM

Interesting read, thanks for sharing

R!$ · 30 August 2018, 04:18 AM

they market the SS models which are "unavailable" thus creating artificial demand

"We dont have SS Daytona's but we have plenty of YG, RG, and PT ones" lol

tudorbaja27 · 30 August 2018, 04:21 AM

Quote:

Originally Posted by GB-man

I did better marketing strategy analysis in my second year of undergrad lol

Agreed

Daveh3196 · 30 August 2018, 04:41 AM

Seems to me like a Marketing 101 assignment.

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Dirt · 30 August 2018, 08:11 AM

Quote:

Originally Posted by R!$

they market the SS models which are "unavailable" thus creating artificial demand

"We dont have SS Daytona's but we have plenty of YG, RG, and PT ones" lol

I think this sumarizes it nicely.

29 August 2018, 11:30 AM	#1
LuminousMaximus "TRF" Member Join Date: Jan 2013 Location: USA Watch: me hit Huge Lotto Posts: 6,502	Here is ROLEX Marketing strategy (Explained) I’m not sure if you agree with it or not but let’s pull out a few bullet points and let’s discuss the validity of such Marketing Strategy of Rolex – Rolex Marketing Strategy March 6, 2018 By Hitesh Bhasin Tagged With: Strategic Marketing Articles The luxurious watchmaker based out in Switzerland is founded by Hans Wilsdorf in the year 1905. It became famous when in 1926 it came up with the first waterproof watch. With its innovative features and classic design, it has been the forefront player in the luxury watch market. (Continued on the link below) Click —-> __________________ “Every man Dies... Not Every Man, Really Lives.” – William Wallace - To really lives means to live your life to the fullest. It means to chase your dreams, take risks, and to love life. Since everyone’s fate is the same, why not live the best life that you possibly can? In order to really live,you must seize the day. Live each day as if it's your last and overall just do it! Today is a gift, that’s why it’s called the present...

29 August 2018, 11:35 AM	#2
GradyPhilpott 2024 ROLEX DATEJUST41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: 116710 BLNR Posts: 34,346	Customers of Rolex are upper-class income group individuals who have an inclination towards the luxury goods and live a lavish life. These are the customers either are from higher income strata of the society (irrespective of any age group) or are from the business family in the age group of 30-60 years. https://www.marketing91.com/marketing-strategy-rolex/ __________________ JJ Inaugural TRF $50 Watch Challenge Winner

29 August 2018, 11:37 AM	#3
RHIII Member Join Date: Jul 2014 Real Name: Roger Location: ... Watch: AP/Rolex/PP Posts: 6,309	Here is ROLEX Marketing strategy (Explained) Interesting read — and correlation between customer needs, exclusivity, and availability. For sure the high points - but are the revolving customer needs pointed more towards exclusivity or availability?? Hmmmm.... Hey - I get it. I’ve been in the watch ‘game’ a long time....but...to me those terms are polar opposites!!! So which will it be!?! Sent from my iPhone using Tapatalk

29 August 2018, 12:23 PM	#4
GB-man 2024 Pledge Member Join Date: Nov 2012 Location: USA Watch: addiction issues Posts: 36,859	I did better marketing strategy analysis in my second year of undergrad lol __________________

29 August 2018, 08:34 PM	#5
AK797 2024 Pledge Member Join Date: Feb 2010 Real Name: Neil Location: UK Watch: ing ships roll in Posts: 59,225	Sadly now 4 in 5 Rolex customers are just those that can get five grand worth of credit.

30 August 2018, 03:04 AM	#6
DanielWill Banned Join Date: Aug 2018 Location: UK Posts: 105	Interesting read, thanks for sharing

30 August 2018, 04:18 AM	#7
R!$ Banned Join Date: Sep 2014 Location: SoCal Posts: 2,405	they market the SS models which are "unavailable" thus creating artificial demand "We dont have SS Daytona's but we have plenty of YG, RG, and PT ones" lol

30 August 2018, 04:41 AM	#9
Daveh3196 "TRF" Member Join Date: Jan 2018 Location: PA USA Watch: Explorers Posts: 278	Seems to me like a Marketing 101 assignment. Sent from my iPhone using Tapatalk

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