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Old 22 January 2022, 01:19 AM   #1
BrummyJames
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8% on a Speedy from Feb 1st!

Just found out that increases for every model will range from 4% to 9%. Apparently the speedy sapphire will be almost 9%.

Almost 7k for a Speedy! Strange times!
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Old 22 January 2022, 01:31 AM   #2
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Huh? The sapphire has already been over $7K since its release.
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Old 22 January 2022, 01:37 AM   #3
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Apologies, I should have specified…£’s
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Old 22 January 2022, 01:47 AM   #4
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Ah. OK. Unfortunately the way of the world with price increases. The new Speedmasters have some improvements where I feel the higher price is justified, but another increase on top of that after only a year is unfortunate for those looking to buy now.
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Old 22 January 2022, 02:25 AM   #5
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I have heard 5% or so, maybe this is location dependent.

I think its not as bad as SMP 300, which is gonna get its second increase in 3 months.
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Old 22 January 2022, 08:10 AM   #6
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Ah. OK. Unfortunately the way of the world with price increases. The new Speedmasters have some improvements where I feel the higher price is justified, but another increase on top of that after only a year is unfortunate for those looking to buy now.
Yes agreed. The watch with the new 3861 movement and new bracelet is well priced today - so an increase is probably justified.
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Old 22 January 2022, 08:18 AM   #7
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Inflation affects everything.
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Old 22 January 2022, 07:37 PM   #8
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last few times I’ve walked through the Argyll Arcade it’s been nearly empty every time. Also went into the omega boutique few months back to get my bracelet resized - not a single person came in the time I was in. Anytime I walk past - the place is empty.

I see one of the big ADs is now offering 5 years 0% finance.

I know Rolex is hot but I’d be interested to know sales figures in UK of other brands. Omega will know its market - I guess cashing in on the scarcity perhaps of Rolex but another price hike …..!
Mentioned this before - but lockdown 1 - the speedy could be had in uk for a website advertised 10% off/ 0% finance - was something like £3850. Now a hesalite Speedmaster £5370 with potentially another 9% on top next month. That’s some hike for the newer model.
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Old 22 January 2022, 10:50 PM   #9
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Does anyone know the new price of the 321 in the UK?
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Old 22 January 2022, 10:58 PM   #10
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Such is the watch world.
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Old 23 January 2022, 07:43 AM   #11
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Really sorry but omega price rises since 2018 are a joke. And not sustainable Enough is enough!


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Old 23 January 2022, 08:27 AM   #12
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Ah. OK. Unfortunately the way of the world with price increases. The new Speedmasters have some improvements where I feel the higher price is justified, but another increase on top of that after only a year is unfortunate for those looking to buy now.
It's a wonderful watch that is finally getting priced accordingly. This is a good thing for all of us owners
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Old 23 January 2022, 11:39 AM   #13
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8-9% for the Speedmaster? wow!

What's next? they are going to sell the speedmaster at list price with 0% discount?
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Old 23 January 2022, 12:06 PM   #14
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Really sorry but omega price rises since 2018 are a joke. And not sustainable Enough is enough!


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Of course they are sustainable , when inflation is at 7% and other brands are raising prices to the same degree.


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Old 23 January 2022, 12:08 PM   #15
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8-9% for the Speedmaster? wow!

What's next? they are going to sell the speedmaster at list price with 0% discount?

In an ideal world, all watches from every brand would sell at like at price and discounts would be unheard of. Would make things so much simpler.


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Old 23 January 2022, 12:22 PM   #16
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8-9% for the Speedmaster? wow!

What's next? they are going to sell the speedmaster at list price with 0% discount?

I paid full MSRP for mine in November during a trunk show.... so something of a relationship building purchase but a watch I've always wanted at least.

I'm not proud of it, but it happened.
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Old 23 January 2022, 12:31 PM   #17
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Of course they are sustainable , when inflation is at 7% and other brands are raising prices to the same degree.


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Old 23 January 2022, 02:27 PM   #18
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Really sorry but omega price rises since 2018 are a joke. And not sustainable Enough is enough!


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If you're not happy, buy something else. As an owner of three Omega's I'm happy every time the price goes up.


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Old 23 January 2022, 03:33 PM   #19
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If you're not happy, buy something else. As an owner of three Omega's I'm happy every time the price goes up.


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Old 23 January 2022, 05:00 PM   #20
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Really sorry but omega price rises since 2018 are a joke. And not sustainable Enough is enough!


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Unprecedented times when people are paying tens of thousands for an entry level Oyster Perpetual and $30k+ for a snoopy.

As noted by others, I’m a very happy owner of two omegas. Price rises bother me in the slightest.
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Old 23 January 2022, 10:23 PM   #21
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If you're not happy, buy something else. As an owner of three Omega's I'm happy every time the price goes up.


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Sorry bro I am an owner of 3 Omegas too but can’t say I’m happy. What if I’ll want a fourth?


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Old 23 January 2022, 11:17 PM   #22
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8% on a Speedy from Feb 1st!

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If you're not happy, buy something else. As an owner of three Omega's I'm happy every time the price goes up.


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Thanks for the feedback. I’ve got a SMP that when it was introduced in the uk was £3600. Currently retailing for £4450. Last rise was only a few months ago here. So that’s 24 per cent in about 3 years. And in my opinion a speedy (lovely as it is) is not worth £7k when it can be had at a big discount pretty easily. And regarding comments about oyster perpetual I agree they aren’t worth more when you actually get down to it but since they’re going for multiples over list then it’s kind of a different argument. Apart from a few niche models omegas aren’t. The USPs of an omega are history and value. Erode that value and see what happens.


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Old 24 January 2022, 07:51 AM   #23
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8% on a Speedy from Feb 1st!

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Sorry bro I am an owner of 3 Omegas too but can’t say I’m happy. What if I’ll want a fourth?


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Well your 3 Omegas are worth more now so sell one or buy something else. Consumers don't set prices. The only guarantee is that prices will rise.

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Old 24 January 2022, 07:53 AM   #24
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Thanks for the feedback. I’ve got a SMP that when it was introduced in the uk was £3600. Currently retailing for £4450. Last rise was only a few months ago here. So that’s 24 per cent in about 3 years. And in my opinion a speedy (lovely as it is) is not worth £7k when it can be had at a big discount pretty easily. And regarding comments about oyster perpetual I agree they aren’t worth more when you actually get down to it but since they’re going for multiples over list then it’s kind of a different argument. Apart from a few niche models omegas aren’t. The USPs of an omega are history and value. Erode that value and see what happens.


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The market will decide you are right. But the research has been done before the price rises. Prices don't go down and if you don't like it, don't buy. Pretty simple really.

Seiko fans complain a about the same thing claiming that rises are also unsustainable. Rolex fans have been complaining for years. The market supports all these brands in lug ing Omega who are having record sales BTW.


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Old 25 January 2022, 07:32 AM   #25
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I think that the price increase is warranted with the increased demand and I think they have been trying to move their watches up the ladder. The quality has been there, the style has been there, it was mostly lack of marketing and living in the ROLEX shadow. Let's not forget that Omega is the more historic brand and if not for their reaction to the quartz crisis might just be up there with the crown.

I am happy because I was able to pickup the new Seamaster 300 Heritage blue in December before any of the price increases (and I already have a speedy) so I am biased. It's like wanting the fed to do a rate hike when you have no need to borrow capital.

Omega has great brand history, their movements are the best in the price range and it seems they have been listening to the masses regarding tapering bracelets, colors, etc.
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Old 26 January 2022, 12:25 AM   #26
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Just spoke to an Omega boutique in the UK. I was told 5% across the board. ����*♂️
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Old 26 January 2022, 05:43 AM   #27
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The market will decide you are right. But the research has been done before the price rises. Prices don't go down and if you don't like it, don't buy. Pretty simple really.

Seiko fans complain a about the same thing claiming that rises are also unsustainable. Rolex fans have been complaining for years. The market supports all these brands in lug ing Omega who are having record sales BTW.


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Agree with you: If I don’t like the price I certainly won’t buy. But I stand by my comments of earlier that watches that are heavily discounted, can be had at grey at 15 per cent plus discount and have zero waitlist probably can’t justify yet another rise in this part of the world at least.

I agree the products are decent, the movement is one of the best in class and sales are up. However I feel as though a lot of this is due to them hanging on the coat tails of Rolex. They rise, we rise. But if I sell my sub date tomorrow I break even or even make a profit even though I bought it grey. I sell my omega I take a Bath.

Oh and I paid 3700 when it was 4150. It’s now 4450 and they want 5 per cent more. Yet I’d probably still not break even.

Not really comparable is it?


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Old 26 January 2022, 07:42 AM   #28
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Agree with you: If I don’t like the price I certainly won’t buy. But I stand by my comments of earlier that watches that are heavily discounted, can be had at grey at 15 per cent plus discount and have zero waitlist probably can’t justify yet another rise in this part of the world at least.

I agree the products are decent, the movement is one of the best in class and sales are up. However I feel as though a lot of this is due to them hanging on the coat tails of Rolex. They rise, we rise. But if I sell my sub date tomorrow I break even or even make a profit even though I bought it grey. I sell my omega I take a Bath.

Oh and I paid 3700 when it was 4150. It’s now 4450 and they want 5 per cent more. Yet I’d probably still not break even.

Not really comparable is it?


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Yes they all seem to follow Rolex lead, but the bath you would take a few years ago with Omega has been addressed by Omega strongly over the past 2 years. Large 30% AD discounts are no longer given and 5% is the max you'll get at a Boutique. Used prices have also gone up substantially over this time. It's a slow process but it is working well with Omega. The old lose 30% when you walk out the door is no. longer happening. So while you may not be happy with price rises, they are not excessive and they are part of Omega successfully addressing maintenance of value.


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Old 26 January 2022, 08:00 AM   #29
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Yes they all seem to follow Rolex lead, but the bath you would take a few years ago with Omega has been addressed by Omega strongly over the past 2 years. Large 30% AD discounts are no longer given and 5% is the max you'll get at a Boutique. Used prices have also gone up substantially over this time. It's a slow process but it is working well with Omega. The old lose 30% when you walk out the door is no. longer happening. So while you may not be happy with price rises, they are not excessive and they are part of Omega successfully addressing maintenance of value.


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Damned if you do and damned if you don't. Omega raises prices and starts closing AD's to tighten up prices people are complaining that they can't get Omega watches for cheap anymore. Omega doesn't do this and people are complaining how Omega watches don't retain value.
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Old 26 January 2022, 09:19 AM   #30
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Damned if you do and damned if you don't. Omega raises prices and starts closing AD's to tighten up prices people are complaining that they can't get Omega watches for cheap anymore. Omega doesn't do this and people are complaining how Omega watches don't retain value.

Agreed. In the end I believe that they are playing a sound long game.


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