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rockdrock · 18 January 2022, 07:31 AM

Just saw that this store closed via Google Maps. Some news talks about a new store coming up close by but not mentioning if the store would be a future Bucherer collab or straight up AP Boutique or House. Any one have info?

AG_Watches · 18 January 2022, 08:19 AM

To my knowledge AP is trying to do away with the AD contracts globally. So my bets would be on a full fledged AP boutique replacing it.

They did the same thing in Dallas, pulled AD contract and then 3 months Later AP owned and operated boutique opened.

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robertengel · 18 January 2022, 06:25 PM

Bucherer is also an odd one, I went to the NYC store which has a Rolex AD on one side and also a pre owned section on the other. So walking in I saw a panda, skydweller etc. I was very confused for a second. But this is a huge conflict of interest for reasons we dont have to go into detail on.

Andad · 18 January 2022, 06:31 PM

Quote:

Originally Posted by robertengel

Bucherer is also an odd one, I went to the NYC store which has a Rolex AD on one side and also a pre owned section on the other. So walking in I saw a panda, skydweller etc. I was very confused for a second. But this is a huge conflict of interest for reasons we dont have to go into detail on.

Yes, that would be an interesting situation.

KJBrandal · 18 January 2022, 06:34 PM

AP is opening their own boutique right around the corner from where the Bucherer owned one was located. They are currently building it out.

rockdrock · 19 January 2022, 01:53 AM

Wonder what happened to that staff there. They were nice folks.

Waldorf369 · 19 January 2022, 02:45 AM

Quote:

Originally Posted by rockdrock

Just saw that this store closed via Google Maps. Some news talks about a new store coming up close by but not mentioning if the store would be a future Bucherer collab or straight up AP Boutique or House. Any one have info?

AP pulled out of Bucherer in London last month, probably same in Zurich then...

danicasi2002 · 19 January 2022, 03:14 AM

so many boutiques so little to sell.

Agustin_Nielsen · 22 January 2022, 06:16 AM

They are opening AP house around the corner from the old store.

Champagnepapi · 22 January 2022, 06:39 AM

Serves the AD’s around the world right imo. They had their chance to stop being greedy and working with the grey market pumping prices up and making customers bundle unsellable useless items up in order to get a watch. I hope Rolex and others will follow suit.

I rather buy a few watches from an AP house and know where I stand with the brand. I rather they controlled the secondary market aswell, rather than being in the hands of such a large chain of liars muhahaha

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Batmannr1 · 22 January 2022, 07:22 AM

AP pulled out of the local AD in Amsterdam. Contract ended last month. Rumour has it that an AP house will be opened later this year.

VogelPhoenix · 22 January 2022, 07:59 AM

Quote:

Originally Posted by danicasi2002

so many boutiques so little to sell.

I didn't count in a while, but I guess it must be ~75 boutiques now. Almost 600 watches per boutique per year, ~$20M revenue per boutique, on average.

VogelPhoenix · 22 January 2022, 08:01 AM

Quote:

Originally Posted by Batmannr1

AP pulled out of the local AD in Amsterdam. Contract ended last month. Rumour has it that an AP house will be opened later this year.

The big AD massacre, not messing around.

lucasalce · 22 January 2022, 10:02 PM

A new AP House around the corner of the old AD will be opening start of February, so very soon.

AEV · 25 January 2022, 08:22 PM

AP House Zurich (Opening soon).
This is already mentioned on the AP website. There is even an address mentioned.

Nothing for Amsterdam yet.

GW44 · 25 January 2022, 11:36 PM

Quote:

Originally Posted by Waldorf369

AP pulled out of Bucherer in London last month, probably same in Zurich then...

Selfridges?

Waldorf369 · 26 January 2022, 06:58 PM

Quote:

Originally Posted by GW44

Selfridges?

Yep, now a bigger pre-owned section.

18 January 2022, 07:31 AM	#1
rockdrock "TRF" Member Join Date: Mar 2017 Location: North Carolina Posts: 1,120	Zurich AP by Bucherer Permanently Closed Just saw that this store closed via Google Maps. Some news talks about a new store coming up close by but not mentioning if the store would be a future Bucherer collab or straight up AP Boutique or House. Any one have info?

22 January 2022, 06:39 AM	#10
Champagnepapi "TRF" Member Join Date: Feb 2020 Location: UK Posts: 325	Zurich AP by Bucherer Permanently Closed Serves the AD’s around the world right imo. They had their chance to stop being greedy and working with the grey market pumping prices up and making customers bundle unsellable useless items up in order to get a watch. I hope Rolex and others will follow suit. I rather buy a few watches from an AP house and know where I stand with the brand. I rather they controlled the secondary market aswell, rather than being in the hands of such a large chain of liars muhahaha Sent from my iPhone using Tapatalk

18 January 2022, 08:19 AM	#2
AG_Watches "TRF" Member Join Date: Nov 2020 Location: Dallas Watch: 26331ST/116710BLNR Posts: 107	To my knowledge AP is trying to do away with the AD contracts globally. So my bets would be on a full fledged AP boutique replacing it. They did the same thing in Dallas, pulled AD contract and then 3 months Later AP owned and operated boutique opened. Sent from my iPhone using Tapatalk

18 January 2022, 06:25 PM	#3
robertengel "TRF" Member Join Date: Mar 2019 Location: Budapest Posts: 141	Bucherer is also an odd one, I went to the NYC store which has a Rolex AD on one side and also a pre owned section on the other. So walking in I saw a panda, skydweller etc. I was very confused for a second. But this is a huge conflict of interest for reasons we dont have to go into detail on.

18 January 2022, 06:34 PM	#5
KJBrandal "TRF" Member Join Date: Sep 2019 Location: Zurich, CH Posts: 119	AP is opening their own boutique right around the corner from where the Bucherer owned one was located. They are currently building it out.

19 January 2022, 01:53 AM	#6
rockdrock "TRF" Member Join Date: Mar 2017 Location: North Carolina Posts: 1,120	Wonder what happened to that staff there. They were nice folks.

19 January 2022, 03:14 AM	#8
danicasi2002 "TRF" Member Join Date: Mar 2016 Location: Pennsylvania Posts: 810	so many boutiques so little to sell.

22 January 2022, 06:16 AM	#9
Agustin_Nielsen "TRF" Member Join Date: Jun 2012 Location: Zurich Posts: 266	They are opening AP house around the corner from the old store.

22 January 2022, 07:22 AM	#11
Batmannr1 "TRF" Member Join Date: Aug 2018 Real Name: Martijn Location: Amsterdam Watch: On the left wrist Posts: 703	AP pulled out of the local AD in Amsterdam. Contract ended last month. Rumour has it that an AP house will be opened later this year.

22 January 2022, 10:02 PM	#14
lucasalce "TRF" Member Join Date: Feb 2021 Location: The world Posts: 109	A new AP House around the corner of the old AD will be opening start of February, so very soon.

25 January 2022, 08:22 PM	#15
AEV "TRF" Member Join Date: Jul 2020 Location: Europe Watch: AP & Rolex Posts: 1,450	AP House Zurich (Opening soon). This is already mentioned on the AP website. There is even an address mentioned. Nothing for Amsterdam yet.

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