Omega AD Discount ?

[WhiteRhino]

Can anyone give me an idea of what an AD may discount? I'm hearing anywhere from 10-30 % off MSRP, but wanted some input from you guys. I know the market is crazy now, so that may factor in. I'm salivating over the Seamaster Pro with the white face and black bezel on rubber.

[mmaggi]

Really depends on the watch. Speedmasters should be 15%-20% as well as Seamasters has been the experience with friends of mine who have recently purchased from ADs.

[Amazing Lady]

Depends on the AD. 0% at a boutique.

[Talbel]

As others have said, it depends on the AD. I typically get 25%, but I have a very strong relationship and I don’t think that is the norm. I would say 15% - 20% would be realistic depending on the model based, on my conversations when browsing other AD’s. I wouldn’t count on any discount at a boutique.

[trippinjimmy]

I bought 4 in the past 6 months
From ADs
15% off two tone SMPc
30% off sapphire sandwich
30% off white SMPc on bracelet
From boutique
5% off plus no tax meteorite GSOTM


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[Amazing Lady]

Originally Posted by trippinjimmy

I bought 4 in the past 6 months
From ADs
15% off two tone SMPc
30% off sapphire sandwich
30% off white SMPc on bracelet
From boutique
5% off plus no tax meteorite GSOTM


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That's unusual to get a discount from a boutique, the two that I frequent that won't happen. But I have never really pushed or was ready to buy, they were up front about no discount.

[Emich]

25% off Aqua Terra 150M on bracelet from out of state AD. I never did business with them before. Hope this helps!

[WhiteRhino]

Let me ask a dumb question. If the Omega Boutiques refuse to discount how do they sell anything when you can go down the street to and AD and get a discount? Who would ever buy from the boutique. I guess some people dont care and will pay sticker.

[Amazing Lady]

Originally Posted by WhiteRhino

Let me ask a dumb question. If the Omega Boutiques refuse to discount how do they sell anything when you can go down the street to and AD and get a discount? Who would ever buy from the boutique. I guess some people dont care and will pay sticker.

I have wondered the same. The two I have frequented are in wealthy area frequented by tourists.

[trippinjimmy]

Originally Posted by WhiteRhino

Let me ask a dumb question. If the Omega Boutiques refuse to discount how do they sell anything when you can go down the street to and AD and get a discount? Who would ever buy from the boutique. I guess some people dont care and will pay sticker.

They provide an experience when you purchase, as well extend invitations to exclusive events/possibility to get first dibs on le pieces, etc.

The boutique will discount tax if you’re pushy enough and ready to buy...I’m still kinda dumbfounded I got anything extra off of that.

My situation was unique, since no two meteorite dials look the same, and I loved the pattern on the one I purchased. Had it been any other mass produced watch, I would have bought from an AD.


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[JayB]

Originally Posted by WhiteRhino

If the Omega Boutiques refuse to discount how do they sell anything when you can go down the street to and AD and get a discount? Who would ever buy from the boutique.

Your assuming everyone knows discounts are available, this and other watch communities are probably not a fair example of the general public.

[texasmade]

Originally Posted by WhiteRhino

Let me ask a dumb question. If the Omega Boutiques refuse to discount how do they sell anything when you can go down the street to and AD and get a discount? Who would ever buy from the boutique. I guess some people dont care and will pay sticker.

My first watch I bought was an Omega Seamaster from a boutique. I didn't know any better at the time that discounts are readily available and bought from the boutique. Now I just go to the boutique to buy accessories.

[samson66]

I was offered 15% on a Moonphase. I'm a regular but that was the best they would do. This is a high volume AD so they don't need to discount to move product.

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[myporsche]

15%-20% sounds right depending if the particular AD will discount, although ADs are all closed now.

[Bluebirdwatch1]

Like everyone else says it depends on the location, also depends on the piece and how long they’ve had it etc kinda like a car dealer works


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[startrolexendrolex]

Before 25% on most maybe 30 if your buying one that been in the case for a while. Now adays 15 to 20% but not on new releases.

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[Seamaster59]

20% on smp 4 months ago, AD, never been before.

[Tenebris Equum]

What saves me from over spending on new Omega purchases is going on chrono24. TWC is always a very competitive Japanese grey dealer, i use his prices to secure my omega watches from my local AD's or grey market shops.

Worst case scenario I buy from him directly and pay our local tax on it. On majority of the Omega watches I have bought or looked at buying he was 40% off rrp.

Bloody easy to get Omegas at a decent discount.

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[RoscoPico]

I believe even at boutiques you can get 20% off no ?

[texasmade]

Originally Posted by RoscoPico

I believe even at boutiques you can get 20% off no ?

No not very likely at a boutique.

[irate.alien]

Originally Posted by WhiteRhino

Let me ask a dumb question. If the Omega Boutiques refuse to discount how do they sell anything when you can go down the street to and AD and get a discount? Who would ever buy from the boutique. I guess some people dont care and will pay sticker.

The boutiques are there first and foremost to get Omegas in front of eyeballs. They cannot compete with Rolex on brand recognition, so having flagship locations with very friendly staff is important. Second, they're always in very upscale locations where many of the potential buyers just might not care about saving 15%. The one where I live is in a very fancy mall full of Chinese and Gulf tourists. Lastly, Omega's business model seems to be "get as many watches on wrists as possible." You can have almost any watch you want (all those "special editions") at any price you want (boutique, AD, gray). They're all about sucking up that consumer surplus in pricing. If you spot a watch that you like at a boutique and buy it from Jomashop, that's a win in Omega corporate's book.

[texasmade]

Originally Posted by irate.alien

The boutiques are there first and foremost to get Omegas in front of eyeballs. They cannot compete with Rolex on brand recognition, so having flagship locations with very friendly staff is important. Second, they're always in very upscale locations where many of the potential buyers just might not care about saving 15%. The one where I live is in a very fancy mall full of Chinese and Gulf tourists. Lastly, Omega's business model seems to be "get as many watches on wrists as possible." You can have almost any watch you want (all those "special editions") at any price you want (boutique, AD, gray). They're all about sucking up that consumer surplus in pricing. If you spot a watch that you like at a boutique and buy it from Jomashop, that's a win in Omega corporate's book.

A couple more points to add
1. Boutiques will get first crack at LE watches so if you want an in-demand LE, you better have some relationship with the boutique.
2. Boutiques will have boat loads of accessories to sell unlike AD's. You bought a new Speedypro but want a strap with deployant. Go to the boutique. They'll have a huge range to choose from. You don't like the current bracelet. No problem. The boutique will order you a bracelet. Omega's position is we'll sell you any accessory for your watch as long as it fits properly.