Another 'My AD said' thread

[Notepad12]

Take with a pinch of salt. But my AD said that they are struggling to sell certain SS, TT and PM watches and that they are having to 'dig' through the lists to find a buyer.

A list of models they are struggling to sell:

TT and SS Sea-Dweller
PM Yatchmaster 2
PM Yellow gold Sub (black dial)
TT Yatchmaster
TT Explorer 1

That is by no means the whole list, just some models picked off the top of the mind.

The main reason for this is that they are now selling for less than list price on the grey market and because of this 'most people have lost interest'.

And that the 3235 movement issues have been putting doubt and caution into minds of a small proportion of buyers.

One method of avoiding watches in cases is that they are offering models to people who have registered interest in other models but not specifically for the watch they are trying to sell.

Another being that they are being used to bait people into 'building relationships' by offering the low demand sports models as exhibition models first then following them up with the 'its for sale' call some time after.







Sent from my Pixel 6 using Tapatalk

[Barada7]

I can’t believe those models ever sold above retail.

[wristwear]

When your own title undercuts your validity maybe better to not post it

[thenewrick]

I believe it. I'm not interested in any of those watches myself.

[Rolexatlast]

Which ss are they struggling to shift?

[garyk]

Originally Posted by thenewrick

I believe it. I'm not interested in any of those watches myself.

I wasn’t interested but now I am lol….

[amh]

Those watches are "relationship builders." You ask for the SS version, you're offered the TT version. (Soon to be added: Ti YM42)

[S.Explorer]

I can believe that. They were never the popular / halo models. Maybe availability will get better for other models too.

[Hulkhunter]

Seems perfectly plausible with the models you have listed.

I’d add to that most day dates, WG Sub.

Surprised about the SS SD though. TT for sure but never seen the steel in a display case.

[jb335]

Originally Posted by Notepad12

And that the 3235 movement issues have been putting doubt and caution into minds of a small proportion of buyers.


Sent from my Pixel 6 using Tapatalk

I believe believe everything this AD said except for this. Unless by small proportion he or she meant infinitesimal.

The vast majority of buyers don’t know the movement codes and many don’t even know there is a movement. Let alone the alleged issues.


Sent from my iPhone using Tapatalk

[Harry-57]

Four watches I wouldn't buy at 50% off.

Can you think of any other models that your AD gave as examples?

[Notepad12]

Originally Posted by jb335

I believe believe everything this AD said except for this. Unless by small proportion he or she meant infinitesimal.

The vast majority of buyers don’t know the movement codes and many don’t even know there is a movement. Let alone the alleged issues.


Sent from my iPhone using Tapatalk

It was hard to judge to what extent they meant by 'small', but the way it was said it sounded as if it was a small/tiny minority

Sent from my Pixel 6 using Tapatalk

[superpop]

Let em bleed.

[Notepad12]

Originally Posted by Harry-57

Four watches I wouldn't buy at 50% off.

Can you think of any other models that your AD gave as examples?

Possibly the DSSD black dial, certain DJ configurations

Sent from my Pixel 6 using Tapatalk

[Notepad12]

Originally Posted by Hulkhunter

Seems perfectly plausible with the models you have listed.

I’d add to that most day dates, WG Sub.

Surprised about the SS SD though. TT for sure but never seen the steel in a display case.

When we spoke about the Sea Dweller, the main point was that it's become a slow seller to the greys and there's almost no profit/instant loss for flippers when sold on (no discounts from MSRP) hence the drop in demand for them.

Sent from my Pixel 6 using Tapatalk

[Tim Plains]

Struggling to sell Rolex or struggling to find buyers for [insert everything else we sell] for us to then offer them a Rolex we've had in the back this whole time?

[Harry-57]

Originally Posted by Notepad12

Possibly the DSSD black dial, certain DJ configurations

Well, maybe it's heading in the right direction, albeit with the harder to shift models no longer being bought just for the brand name, normalising first. Something to look forward to.

My two 32 based watches are running superbly. They will keep doing this right up until the second they don't. But if they'll give me ten good years before needing attention I'll be happy. Or at least I will be if half the guts doesn't routinely get replaced as service parts and it costs more. Time will tell.

[Notepad12]

Originally Posted by Harry-57

Well, maybe it's heading in the right direction, albeit with the harder to shift models no longer being bought just for the brand name, normalising first. Something to look forward to.



My two 32 based watches are running superbly. They will keep doing this right up until the second they don't. But if they'll give me ten good years before needing attention I'll be happy. Or at least I will be if half the guts doesn't routinely get replaced as service parts and it costs more. Time will tell.

Let's hope so, my 32 movement Datejust (2019) got sent off to Rolex to be looked at under warranty for becoming 10 seconds a day slow.



Sent from my Pixel 6 using Tapatalk

[train-time]

Originally Posted by Notepad12

Take with a pinch of salt. But my AD said that they are struggling to sell certain SS, TT and PM watches and that they are having to 'dig' through the lists to find a buyer.

A list of models they are struggling to sell:

TT and SS Sea-Dweller
PM Yatchmaster 2
PM Yellow gold Sub (black dial)
TT Yatchmaster
TT Explorer 1

That is by no means the whole list, just some models picked off the top of the mind.

The main reason for this is that they are now selling for less than list price on the grey market and because of this 'most people have lost interest'.

And that the 3235 movement issues have been putting doubt and caution into minds of a small proportion of buyers.

One method of avoiding watches in cases is that they are offering models to people who have registered interest in other models but not specifically for the watch they are trying to sell.

Another being that they are being used to bait people into 'building relationships' by offering the low demand sports models as exhibition models first then following them up with the 'its for sale' call some time after.

Sent from my Pixel 6 using Tapatalk

Sounds about right IMO. Take it from a 30-year collector who is now totally turned off to the Rolex Brand and sold off all Rolex pieces from his collection.

Over the years they (Rolex) has cut out ADs from my State leaving just two, both of whom offer no opportunity to get any piece at MSRP from them, period. I am done with Rolex!

[bluestreak]

Were those models ever trading for much above retail, even during the insanity?

[alphadweller]

I believe it for TT models. I called a local AD two weeks ago and was told over the phone they had a TT YM available for sale. They wouldn't normally discuss this over the phone. They used to pre-2017 but not since. I think some less popular models will definetly become more available at ADs, possibly even at a discount.

[bluestreak]

Originally Posted by amh

Those watches are "relationship builders." You ask for the SS version, you're offered the TT version. (Soon to be added: Ti YM42)

Lol. You’re crazy if you think that titanium watch will sell below retail on the grey market.


Sent from my iPhone using Tapatalk

[Notepad12]

Originally Posted by alphadweller

I believe it for TT models. I called a local AD two weeks ago and was told over the phone they had a TT YM available for sale. They wouldn't normally discuss this over the phone. They used to pre-2017 but not since. I think some less popular models will definetly become more available at ADs, possibly even at a discount.

I doubt Rolex will allow watches to be sold at a discount by AD's.

I might be wrong, though

Sent from my Pixel 6 using Tapatalk

[alphadweller]

Originally Posted by bluestreak

Were those models ever trading for much above retail, even during the insanity?

Small premiums, e.g. SD43.

[Willyjo]

Ageee re WG Sub. Already selling well below retail on secondary market.

And have seen many incoming posts here recently. Beautiful watch, but seems unloved.


Sent from my iPhone using Tapatalk

[Nads786]

Originally Posted by Willyjo

Ageee re WG Sub. Already selling well below retail on secondary market.

And have seen many incoming posts here recently. Beautiful watch, but seems unloved.


Sent from my iPhone using Tapatalk

I think it's probably supply and demand. I think there are a lot of people who would pay $10K for a luxury good but the number of people who would pay $40K is much smaller.

[dannyp]

I believe this. Even though those models aren’t necessarily in the case for sale, I don’t think I’ve heard of anyone in the hunt for one of those specifically who couldn’t get one from AD.

[VerticalClutch]

If I saw a steel and gold Sub in a case, I'd buy it right away. I'm not on a list for it, but I'd buy it. I think it's a great watch.

If they can't sell them, just put it in the case, it will find a new home pretty easily I'd bet.

[messikens]

Just means peak insanity has reduced. Mainly driven by grey market since not many people wanted to buy these watches historically.

Overall market is still insane... Call me when CHNRs are relatively widely available at MSRP and you'll know then it'll be back to normal(ish)

[samuel019]

Originally Posted by thenewrick

I believe it. I'm not interested in any of those watches myself.

Originally Posted by Harry-57

Four watches I wouldn't buy at 50% off.

Can you think of any other models that your AD gave as examples?

Agreed! Same here

But mostly TT models and the YM II has always been meh to most people. Amazing watch and movement but I cant get past the Yachtmaster engraving on the bezel. Remove that and make it a tad smaller? Maybe


As to the TT models? I will admit I went through my TT phase, still have my 116613 and 116523, but they havent seen wrist time in years. Seriously years. When you take the full PM plunge as I have its hard for "me" to wear TT.


The SD43? Had one for about a month. Did not listen to the many many many people stating it hurt there wrists. I was like no way. Especially with me owning a 16600 and 116600 but the SD43 doesnt compare to those 2 so off it went. Havent missed it for a second

Long and short of it. I'm not surprised like most of the comments but more power to those who like these. We all have our tastes