Official price increases

[colemanitis]

I saw the price sheet first hand. Big increases.

16610 Sub: +13%
16710 GMT: +13%
116710 GMT: +15%

[Wolfgang427]

I saw it too. IMO they're nuts. Period.

[BiG JeEzY]

I agree, the price increases were definitely very steep, I was only anticipating less than 10% but some models have as high as a 15% raise.

The fact that they make price increases on a very consistent basis and do it much more often than other brands is something that I will never like about Rolex.

Lets hope that these new prices will be around for many years before another increase happens again.

[colemanitis]

The largest increase is 24% and the lowest is 2%. I think the larger one was on a Platinum model. I saw a one that had gone up by $6100 - now that's a serious increase.

[ianmedium]

Forgive me if this has been mentioned somewhere else but can someone explain to me why watches that have already been made and are in the AD's are included in the price increase, surely if the increase reflects an increase in cost of manufacturing then the increase should only apply to watches not yet at the dealers.
Watches at the dealers could be months old when presumably the cost of manufacturing was less!
It's like gas in a gas station, why on earth should the gas in the tanks go up, the stuff was already made before the price of oil went up.
I am sure an economist on the forum can clarify but I do not think it will satisfy me, it just stinks of profiteering to me. As for the increase, well it is enormous and seriously puts into question the worth of a Rolex now. Heck as well as a datejust I have several other watches including a 38 jewel new timex, I swear the timex in many ways is better finished and t was $180!!!! and before anyone says about longevity I have a couple of old timex's from the 60's that still keep perfect time!

[mdx77]

[ianmedium]

Originally Posted by mdx77

Yeh I guess I deserved flaming for the timex thing but the price increase really gets my goat!

[jfishe08]

it now costs the AR that price to replace.

Would you raise the MSRP if you were the AD?

I sure would

[Letsgodiving]

Originally Posted by ianmedium

Forgive me if this has been mentioned somewhere else but can someone explain to me why watches that have already been made and are in the AD's are included in the price increase, surely if the increase reflects an increase in cost of manufacturing then the increase should only apply to watches not yet at the dealers.
Watches at the dealers could be months old when presumably the cost of manufacturing was less!
It's like gas in a gas station, why on earth should the gas in the tanks go up, the stuff was already made before the price of oil went up.
I am sure an economist on the forum can clarify but I do not think it will satisfy me, it just stinks of profiteering to me. As for the increase, well it is enormous and seriously puts into question the worth of a Rolex now. Heck as well as a datejust I have several other watches including a 38 jewel new timex, I swear the timex in many ways is better finished and t was $180!!!! and before anyone says about longevity I have a couple of old timex's from the 60's that still keep perfect time!

There are still F series in the AD cases. I'm no economist but no one is going to question an F vs. M except the .001% of people who populate Rolex forums. People walk into an AD and expect to pay too much for a Rolex. It's called capitalism. As far as saying saying your Timex is as well finished as a Rolex I'm not sure what to say about that but as always good pics are a must.

[BiG JeEzY]

Originally Posted by Letsgodiving

There are still F series in the AD cases. I'm no economist but no one is going to question an F vs. M except the .001% of people who populate Rolex forums.

I completely agree Mike. Its like age is nothing but a number when it comes to ADs selling "unworn" watches. Whether its an M serial or a F serial, if its unworn, they will sell that watch at MSRP which may include a discount in some cases.

[JJ Irani]

Originally Posted by ianmedium

Yeh I guess I deserved flaming for the timex thing but the price increase really gets my goat!

You've gotta see what it's done to my sheep, Ian!!

[problmchylde]

[mborkow]

Originally Posted by ianmedium

Forgive me if this has been mentioned somewhere else but can someone explain to me why watches that have already been made and are in the AD's are included in the price increase, surely if the increase reflects an increase in cost of manufacturing then the increase should only apply to watches not yet at the dealers.
Watches at the dealers could be months old when presumably the cost of manufacturing was less!
It's like gas in a gas station, why on earth should the gas in the tanks go up, the stuff was already made before the price of oil went up.
I am sure an economist on the forum can clarify but I do not think it will satisfy me, it just stinks of profiteering to me. As for the increase, well it is enormous and seriously puts into question the worth of a Rolex now. Heck as well as a datejust I have several other watches including a 38 jewel new timex, I swear the timex in many ways is better finished and t was $180!!!! and before anyone says about longevity I have a couple of old timex's from the 60's that still keep perfect time!

the value (price) is based on replacement cost not cost of original acquisition. i have my watch (and other possessions) insured along the same premise; i am sure you do too. if my watch was only insured for purchase price, then i'd be screwed if something happened to it (since i bought it with a nice discount and the price just went up 15%).

[SPACE-DWELLER]

JJ, I just read your thread that there will be no price increases in NZ, yet! Nice one!