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25 January 2013, 06:57 AM | #31 |
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25 January 2013, 06:59 AM | #32 |
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Much the same is true with Rolex. Without heavy discounting its hard for them to move precious metal watches.
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25 January 2013, 06:59 AM | #33 |
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I don't understand your logic.
28% > 17%. Who says the dealer would have knocked 28% off the lower price - we simply don't know? I think it is wrong to assume you could have got 28% off the now lowered price - thus leaving the 7k difference. Maybe they will only knock off 10% from now on...in which case you are about break even. |
25 January 2013, 07:03 AM | #34 |
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I think the only way we won't see big discounts on new prices is if AP made the ADs absorb the 17% reduction. That will crush some ADs.
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25 January 2013, 07:04 AM | #35 | ||
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Quote:
Quote:
It doesn't matter how much AP lowers it, the dealers still get it at cost and will be getting these watches at the same cost price they always have, so there is a profit still to be made and they will continue to discount watches. This isn't the first time AP did this with a price decrease and this will not be forever.. When AP decreased 3 years ago I still got 25% off on ss Roo rc |
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25 January 2013, 07:07 AM | #36 |
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X2 this is true but ADs dont have to worry because I was also informed that ADs will be getting a credit on all decreased models
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25 January 2013, 07:08 AM | #37 |
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I think the price decrease would be absorbed equally between AP and the ADs. Therefore, the ADs would still be abel to do the same discounts. I do not think regular AP clients will accept the idea of not being able to get the same discount as before. The client always want to feel special.
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25 January 2013, 07:08 AM | #38 | |
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If they are buying at the same cost price (as you say) then the RRP is irrelevant, surely? Not trying to argue BTW just confused that's all! |
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25 January 2013, 07:17 AM | #39 | |
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Ok, let me try to be very clear. All gold AP watches that Ads currently have In stock, these ADs have paid a premium for now that AP has launched the price decrease. So these ADs will be credited back 17% for all over paid models. The ads are not buying these at the same cost price, they save 17% just like we do.. Also to add that it's been confirmed that the AP dealers profit margin will not be effected by this decrease. Obviously all said and done, if the watches are priced less, then they make less, but the same rules for discounts still apply. |
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25 January 2013, 07:33 AM | #40 |
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Hmmm this now means the RG 15202 is now in a reasonable price range for me!!!
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25 January 2013, 07:34 AM | #41 |
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25 January 2013, 07:59 AM | #42 |
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I know everyone else feels good, but I feel sick.. here i thought a price increase was right around the corner.. i'm so upset i cannot even look at my watch right now. i put it back in the box with all seals intact.
i guess time will tell. Let's see how my AD plans to handle this. i hope with tact. BTW with the amount of money i'm currently out, that's a brand new SS rolex submariner right there. |
25 January 2013, 08:06 AM | #43 |
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I hope your AD can do something for you, King.
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25 January 2013, 08:06 AM | #44 | |
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You have an awesome watch - who wants a SS Submariner anyway?! |
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25 January 2013, 08:15 AM | #45 | |
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25 January 2013, 08:15 AM | #46 | |
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have you ever seen rolex decrease their prices? not me. Just like the AD's will be credited back the difference, so should I. What's fair is fair IMO. If I had the watch for months and it was used, then I would be very pissed off for sure but it's all said and done, but being this watch is brand new just purchased seals intact, it's not cool. Heck, either way it's not cool for anyone who has purchased a watch. AP should be confident in their prices and not play games for such a serious top tear brand. |
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25 January 2013, 08:18 AM | #47 | |
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same went for the 18% decrease 3 years ago accross the board. i received 25% off the decreased price then. same rules now. |
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25 January 2013, 08:19 AM | #48 | |
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didn't apple have a similar situation regarding 1 of its iphone releases:
just from memory, (note: cant remember what i ate yesterday) some girls stayed on line for the first day release with the intent to resell, a week later apple dropped the price and the girls made a case out of it... i believe they were somehow made whole by apple. just offering a speaking point when you go back to the AD, that it seems like good and fair business practice to make nice with the customers. Quote:
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25 January 2013, 08:21 AM | #49 |
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Ok. I have now confirmed 100%. Dealer cost on all gold models has increased by 10%. So that should limit discounts on the market and at retail level. I have spoken to 3 various AD's, all comfirmed higher costs to them.
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25 January 2013, 08:22 AM | #50 | |
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even if I calculated at your numbers, of 10% off the new price, I'm still out over 5k. so even at that number it's still doesn't sit right with me. |
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25 January 2013, 08:23 AM | #51 |
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So a 17% retail price reduction but a 10% wholesale cost increase? Ouch. We're getting squeezed out of discounts.
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25 January 2013, 08:24 AM | #52 |
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So does it mean prices will come down 17% for gold pieces but the dealer's margin in decreased by 10% also?
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25 January 2013, 08:24 AM | #53 |
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25 January 2013, 08:27 AM | #54 |
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25 January 2013, 08:29 AM | #55 |
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17% minus 10% is 7% so it will still be 7% less that dealers will need to be credited back from AP on their current models in stock is this correct?
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25 January 2013, 08:30 AM | #56 |
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If a dealer was paying 40% off for the gold pieces. Now they will be paying 30% off.
That's just an example, I don't know exact costs but that's who it will work. This was done to a. Help stop excessive reductions and b. to not cause a complete nightmare on resale values of pre-owned. |
25 January 2013, 08:30 AM | #57 |
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This means the ADs have lost 27% off their margins? That doesn't sound wise. Do they want get rid of some of their ADs?
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25 January 2013, 08:30 AM | #58 |
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Yes. But get in stock out of your head for the moment. If they are getting new stock from here on out it will be at an increased price.
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25 January 2013, 08:31 AM | #59 | |
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Also to add a side note, this is very weird because I was informed by a solid source that profit margins will stay the same for AD's so i don't know if I want to take this to the bank as of yet |
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25 January 2013, 08:32 AM | #60 |
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Also. From what I gather its not a flat 17% across the boards. It's based on an individual basis watch by watch.
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