Watch bigger than a brand

[Madman37]

Hi All did you see this you tube video by Watchbox Studio about a watch becoming bigger than a brand. It talks about the Natilus getting discontinued because it was getting bigger than the brand. Which Rolex watch do you think can get like this?

[DLRIDES]

The opinion of someone that wears green sunglasses left over from 1988 on their head while wearing a suit does not strike me as valid ……….. sorry.

[DLRIDES]

The opinion of someone that wears green sunglasses left over from 1988 on their head while wearing a suit does not strike me as valid ……….. sorry.

[Fleetlord]

Daytona

[Madman37]

Originally Posted by Fleetlord

Daytona

Do you really think it will reach the same status as the Natilus?

I am not sure.

[WatchEater666]

The Royal Oak is even more of an issue at AP. Many people seriously think the brand is called Royal Oak at this point lol

[Madman37]

Originally Posted by WatchEater666

The Royal Oak is even more of an issue at AP. Many people seriously think the brand is called Royal Oak at this point lol

That is a very good point.

[DRuss]

Originally Posted by Fleetlord

Daytona

Really, are you serious?

[enjoythemusic]

Cellini

[kieselguhr]

It would have to be aesthetically pleasing, reasonably priced, and a design that transcends time.

I would bet on the Rolex Submariner x/xx060

[Old Expat Beast]

Originally Posted by DLRIDES

The opinion of someone that wears green sunglasses left over from 1988 on their head while wearing a suit does not strike me as valid ……….. sorry.

What would be the preferred sartorial presentation for a watch guy, Don? His is one of the very few Youtube opinions that I would consider valid. Best of the bunch, IMO.

[subtona]

I don’t think it would be relevant to rolex. There brand is the sports watch in many varieties and all successful. Daytona May be the stand out but the sub and gmt are close and the datejusts are darn good options.

Patek is a dress watch company with a relatively narrow sports watch market.

The nautilus is special in the world of sports watches. Big question I have is what will the replacement 5711 look like?

[Etschell]

Not every brand can be Rolex.

Patek has the nautilus and AP has the royal oak.

I'd say Cartier is closer to rolex in terms of model depth.

Yes I know there are plenty of great dress pateks out there. But are people buying them over journe? I'm not sure.

Does it matter what Tim Mosso says? No. But when the owner comes out like TS did and says we don't want to be a one model brand you know they are not selling the other models like they want to be.

[subtona]

Originally Posted by Etschell

Not every brand can be Rolex.

Patek has the nautilus and AP has the royal oak.

I'd say Cartier is closer to rolex in terms of model depth.

Yes I know there are plenty of great dress pateks out there. But are people buying them over journe? I'm not sure.

Does it matter what Tim Mosso says? No. But when the owner comes out like TS did and says we don't want to be a one model brand you know they are not selling the other models like they want to be.

At fpj 650-800 production per year, not to mention sky high prices, Pateks dress watches are available and a bargain. It leaves many would be owners with little choice

[2loaded]

Originally Posted by enjoythemusic

Cellini

Paul Newman ?

[Ichiran]

I think the immense popularity of the Nautilus has also connected new hobbyists to the brand, and in the case of Patek, there are the other model lines for these hobbyists to consider after they start to learn the brand more. It is not a bad thing for Patek in my view.

[enjoythemusic]

Originally Posted by 2loaded

Paul Newman ?

Man, I miss PLN :(

He was sooo cool.

[DLRIDES]

Originally Posted by Old Expat Beast

What would be the preferred sartorial presentation for a watch guy, Don? His is one of the very few Youtube opinions that I would consider valid. Best of the bunch, IMO.

Right or wrong, it just throws a shadow of doubt over the decision making process to me. Just as watch YouTubers who wear dark sunglasses hiding their eyes.

[Black_5]

G-Shock...

SOoO many watches, SOoO little time...

[Pw92676]

IMO the Nautilus line does not define PP and no Rolex model will do so either. The closest thing though I’d probably RO lineup to AP, which is a shame to its other offerings.

[brandrea]

Originally Posted by subtona

I don’t think it would be relevant to rolex. There brand is the sports watch in many varieties and all successful. Daytona May be the stand out but the sub and gmt are close and the datejusts are darn good options.

Patek is a dress watch company with a relatively narrow sports watch market.

The nautilus is special in the world of sports watches. Big question I have is what will the replacement 5711 look like?

That’s really well said Gus and I agree. A bit apples to oranges comparing Rolex and Patek product lines.

Thoughtful question though OP

[DLRIDES]

Originally Posted by WatchEater666

The Royal Oak is even more of an issue at AP.

This

[Fishrus]

Originally Posted by Pw92676

IMO the Nautilus line does not define PP and no Rolex model will do so either. The closest thing though I’d probably RO lineup to AP, which is a shame to its other offerings.

You mean to say AP has other offerings?!

[subtona]

Originally Posted by brandrea

That’s really well said Gus and I agree. A bit apples to oranges comparing Rolex and Patek product lines.

Thoughtful question though OP

[Becweb]

So what exactly differentiates rolexes? Professional line" all of their watches are round shaped apart from the cellini, they all have rotating bezels except the explorer 2 (which still has the same style as all the other ones) and splashes of colors to differentiate them - only the names of the models are different.
AP Royal Oak could be compared to the "Professional" line of rolex. They have dual times, divers with the offshores, high end sporty with the concept, ultra high luxury with the perpetual calendars etc- kudos to them for trying to change by bringing in the code.
So again, why are we saying that AP is a one watch brand? Following that logic, than Rolex is also only a one watch brand (the professional), or maybe 2 (with the classic)

[HMHM]

I see your point regarding all the Rolex professional models being quite similar but the thing with AP is that they really rely on the brand ‘Royal Oak’. Almost all the other brands have two bread and butter models. Patek I would say have the broadest variety - calatrava, aquanaut and Nautilus. Even the AC and PCC are really iconic PP. Cartier has the classic Tank and Santos. Rolex has Datejust and professional models (Subs, GMT, Daytona, Explorer), Omega has Seamaster and Speedmaster.

But AP if you remove the ‘Royal Oak’ from the catalogue, what are customers going to refer to these watches by name? One series is called RO, the other is ROO. That shows how much AP relies on the ‘Royal Oak’. I think if they had released the remaster before the CODE things would be different because people will understand the history of AP with dress watches first before being unleashed a new model with no history behind it. That way people will buy into the heritage of AP as a dress watch maker.

[JerBear]

Originally Posted by Ichiran

I think the immense popularity of the Nautilus has also connected new hobbyists to the brand, and in the case of Patek, there are the other model lines for these hobbyists to consider after they start to learn the brand more. It is not a bad thing for Patek in my view.

My exact thoughts as well.

[liljctl]

Originally Posted by Becweb

So again, why are we saying that AP is a one watch brand? Following that logic, than Rolex is also only a one watch brand (the professional), or maybe 2 (with the classic)

Rolex is a maker of tool watches and not (traditionally) part of the holy trinity of watches.

[Becweb]

Originally Posted by HMHM

I see your point regarding all the Rolex professional models being quite similar but the thing with AP is that they really rely on the brand ‘Royal Oak’. Almost all the other brands have two bread and butter models. Patek I would say have the broadest variety - calatrava, aquanaut and Nautilus. Even the AC and PCC are really iconic PP. Cartier has the classic Tank and Santos. Rolex has Datejust and professional models (Subs, GMT, Daytona, Explorer), Omega has Seamaster and Speedmaster.

But AP if you remove the ‘Royal Oak’ from the catalogue, what are customers going to refer to these watches by name? One series is called RO, the other is ROO. That shows how much AP relies on the ‘Royal Oak’. I think if they had released the remaster before the CODE things would be different because people will understand the history of AP with dress watches first before being unleashed a new model with no history behind it. That way people will buy into the heritage of AP as a dress watch maker.

Agree 100% with you, I think it's a matter of branding though. They could have just called the ROO "Offshore", and the Royal Oak Concept "Concept" or something - basically not mentioning Royal Oak in the line name.

[HMHM]

Originally Posted by Becweb

Agree 100% with you, I think it's a matter of branding though. They could have just called the ROO "Offshore", and the Royal Oak Concept "Concept" or something - basically not mentioning Royal Oak in the line name.

And that’s why Rolex is so sought after. Is it because they make really top class watches? Not really… but their marketing and branding exercise is superb! Same with Richard Mille nowadays with all their sponsorship of F1 and the drivers. I look at LeClerc’s RM67-02 and my head has been turned since then haha.