ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
20 November 2023, 01:33 PM | #1 |
"TRF" Member
Join Date: Apr 2020
Location: NY
Posts: 82
|
#16 AP House - Miami Penthouse Shopping Center
i made an interesting post here about the current state of ap and with the latest news of a mega miami penthouse ap house leaves a sour taste.
planning to open early 2024, i am not a fan of the recent marketing and social transition to more celebrities and frat like environment vs staying true to their independent watchmaking routes. i honestly still see ap being absorbed by lvmh in the future and with the recent push for more social and lifestyle marketing, seems to be more so. if this were to indeed come to fruition, patek and rolex would the last standing. |
20 November 2023, 03:22 PM | #2 |
"TRF" Member
Join Date: Jun 2023
Location: US
Watch: AP/RM
Posts: 27
|
How do people actually use these AP Houses? Do you just make an appointment and go hang out? It feels odd also having a boutique relationship with an AP House in the same city.
|
20 November 2023, 03:39 PM | #3 |
"TRF" Member
Join Date: Oct 2019
Real Name: HM
Location: 🇲🇾
Posts: 2,369
|
I think this can be viewed in two ways:
First, the opening of nice fancy AP Houses is not wrong. I actually like it when brands take the time to build and invest in proper infrastructures to represent the brand. A lot of people were uncertain back in the early 2000s when Apple opened their first Apple Store in NYC, but today Apple Stores worldwide have become flagship properties of their respective places. A well-designed place can only boost the brand’s profile and attract more customers to visit, which in turn will lead to more sales down the road. The new AP Penthouse is indeed a unique concept that has not been tried before (besides scammer TPG) and would create a new experience for buyers. Secondly, AP is 1000% too celebrity heavy at the moment. However, this is more FHB’s influence than AP’s fault. With FHB leaving, it will be up to the new CEO to decide the path forward for AP and I certainly hope she tones down the celebrity culture at AP. |
20 November 2023, 05:39 PM | #4 |
"TRF" Member
Join Date: Aug 2023
Location: Florida
Watch: All of them
Posts: 366
|
I have visited 6-7 boutiques and houses
1- Barcelona House is amazing 2- Capri boutique is very small 3- Monaco’s was very small but the guy was hilarious and we had a great time talking about Monaco and watches. 4- Florence has the smallest boutique located in the middle of a bridge it’s like a bathroom sized closet and the two SAs where both very helpful and I learned that if the toilets back up in just one of the shops on the bridge they all back up and over flow 5- Atlanta (watches of Switzerland) small boutique weird AP affiliated 6- Rome Boutique was medium sized lots of watches on display at the time I really enjoy the Houses Far better for the atmosphere and the privacy you get when dealing with the SA. Rather than the tiny boutiques. NYC and Miami are on my list to visit next maybe Vegas Right now I really like where the market is going. Less investors and Crypto boys and more real collectors |
20 November 2023, 10:04 PM | #5 |
"TRF" Member
Join Date: Sep 2015
Location: Boston
Posts: 224
|
oldmanyellsatclouds.gif
|
20 November 2023, 11:31 PM | #6 |
"TRF" Member
Join Date: Jun 2022
Location: NYC
Watch: Many!
Posts: 32
|
Will there be inventory at the House?
|
21 November 2023, 12:32 AM | #7 |
"TRF" Member
Join Date: Oct 2020
Location: Milwaukee
Watch: AP ROO/Rolex Sub
Posts: 204
|
|
21 November 2023, 03:36 AM | #8 |
"TRF" Member
Join Date: May 2013
Location: Vain
Posts: 5,947
|
I think "unpaid" celebrity affiliation is here to stay.
|
21 November 2023, 04:14 AM | #9 |
"TRF" Member
Join Date: Apr 2020
Location: Orange County
Posts: 1,621
|
I unfortunately think this is the case as well
__________________
AP 15500ST (Silver) // ♛ Rolex 126334 (Blue Roman, Fluted, Jubilee) // Ω Moonswatch (Mission to Pluto) // G-Shock GA2100-1A1 |
21 November 2023, 12:00 PM | #10 |
"TRF" Member
Join Date: May 2022
Location: USA
Posts: 200
|
How do you ask to use the pool when looking at watches haha. Interesting, can't wait to see how this one develops. Still need to visit the new AP house in LA.
__________________
15510ST Green | 15720ST Gray | 26393QT Taupe | 116400GV | 126234 Mint |
21 November 2023, 07:14 PM | #11 | |
"TRF" Member
Join Date: Oct 2012
Real Name: RJ
Location: UK Coast
Watch: PP/AP/Rolex
Posts: 1,331
|
Quote:
My 6 year old daughter loves going to AP house in London, they always treat her like a VIP. |
|
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
|
|
*Banners
Of The Month*
This space is provided to horological resources.