ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
19 December 2017, 12:40 AM | #31 |
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I’d love to know how many people have gone out one day with the intention of buying a Rolex sports piece and become so disillusioned with the lack of stock that they ended up with a Tudor / PP / AP / Panerai / Omega / Breitling / whatever instead.
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116520 Black, 116610 LVc, 116660 D-Blue, 116610 LNc, 116622 Blue, PAM359, PAM689, PAM737 "Why should you allow an AD to shake you down, just so you can buy a watch" - Grady Philpott Card carrying member of TRF's Global Association of Retro-Grouch-Curmudgeons
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19 December 2017, 12:46 AM | #32 |
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What happens is other watches that are on their list gets bumped up and actually purchased and the Rolex goes into a “next watch” purchase position down the road. One of the traits of luxury purchases is lack of patience. It’s the ...”We got money and we want it yesterday.” For us WIS, we play watch purchases like a carfully planned chess match. Rolex because it’s so well known by pedestrian standards will attracts allot of money without patience and those are the customers that will buy other brands. They want a new luxury watch today, not on a 6 month waiting list.
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19 December 2017, 01:15 AM | #33 |
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I was in NYC last year for chanukah /Christmas, stopped at wempe and the rolex selection was impressive, I was looking at the Deepsea but my cousin ((very big man), wanted a IWC Big pilot 50, I didn't care for it but than saw the 48 and we both fell in love, Helmut and Sophie where able to locate two for us (extremely hard task for a numbered watch), so we bought both as a memory from our union in NYC:) a year later, I did get also the Deep Blue:), BTW, Sophie is gone, Helmut is not there.... Not the same:(
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19 December 2017, 02:13 AM | #34 |
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Here is what I was told. Rolex USA puts in a one time yearly order for x number of units. As do other wholesale distributers in other countries. When those units are sold no more units until the next order cycle. Been told they had a better year than they budgeted units for. It is apparently that simple, no shortage or production cuts just no production increases as manufacturing facilities at max production. Or so the story goes.
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19 December 2017, 02:39 AM | #35 |
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I’ve been a manufacturing exec for 25 years and have worked in many different industries. I don’t believe the conspiracy theories. I think it is as simple as demand was greater this year than expected and they are experiencing a shortage of supply temporarily. I am sure they are ramping up production right now and things will be better soon. No business wants to sell less than they can at their target price.
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19 December 2017, 02:49 AM | #36 | |
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19 December 2017, 03:48 AM | #37 | |
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3135.3235.Whatever. |
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19 December 2017, 04:40 AM | #38 |
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If the situation described here is true we should expect Rolex to make a few more SS models in the next production run. Even gray prices should come down and we can see even new models for less than MSRP (eg. SD43)
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19 December 2017, 04:48 AM | #39 |
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My AD said they received exactly two SS Daytonas this year. They do have a couple SS subs in their display case (as of a week ago).
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19 December 2017, 08:26 AM | #40 |
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End of a production batch not renewed to meet demand perhaps to help clear TT and PM inventory which has built up and is more profitable than SS.
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19 December 2017, 09:11 AM | #41 | |
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My 3135 was more accurate than the new 3235 movement. Slightly overrated if you ask me. Sent from my iPhone using Tapatalk |
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19 December 2017, 09:11 AM | #42 |
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19 December 2017, 10:23 AM | #43 |
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19 December 2017, 10:30 AM | #44 | |
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19 December 2017, 11:06 AM | #45 |
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My AD had every model there was except Daytona 116500. As a matter of fact he asked me if I wanted to order either without deposit and it will take 2-3 months. Actually they had much more SS on display then PM which was unusual.
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19 December 2017, 11:50 AM | #46 | |
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19 December 2017, 12:19 PM | #47 |
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19 December 2017, 12:25 PM | #48 |
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This was me recently. But, I'm still buying the Rolex when it becomes available.
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19 December 2017, 12:33 PM | #49 |
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Worldwide epidemic it seems. Count myself lucky to get my hands on a LN gmt ii waiting just over a week for resupply at this part of the world.
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19 December 2017, 01:04 PM | #50 | |
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19 December 2017, 01:04 PM | #51 |
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19 December 2017, 02:04 PM | #52 |
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Interesting idea. For example, the 3135 is about twenty years old. By all accounts a tremendous calibre but does the new buyer care? All they see is that it's a twenty year old "technology" in their future watch. Rolex does a great job of finessing classic vs. new tech but eventually they have to push things forward. These things are expensive and buyers are much more savvy about what they're paying for than just how shiny is the metal and who climbed Everest and when. I'd welcome the calibre 3255 type of advances in more calibres/refs. It might make me more inclined to shop for a new watch.
A quick edit to respond to a couple posts just above. I really can't believe the Swiss could bungle demand estimates as badly as posts here would seem to indicate. I'd much rather believe they have something special in the works. If not, I can wait. Change has to happen. |
19 December 2017, 02:31 PM | #53 | |
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19 December 2017, 02:49 PM | #54 |
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19 December 2017, 03:26 PM | #55 | |
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However, i'm not convinced that change for the sake of change is a good thing. I fully accept all the engineering concepts behind the new movements are pivotal to efficiency, but I wonder just how much efficiency is actually required for a watch to be fully functional and convenient. I believe the now older type of movements are entirely fit for purpose although I suspect the new escapement combined with the older Auto winding mechanism would be my ideal scenario. I'm not impressed with the way the implementation of the ball bearing rotor arrangement has been executed. |
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19 December 2017, 03:32 PM | #56 | |
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I think the consumer is fairly well versed in the fact that Rolex have "in house" movements. And that is part of the appeal of the brand even though they pretty much don't know what they have on their wrist. They simply like the idea of it all. |
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19 December 2017, 05:58 PM | #57 |
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Star Ferry??
C'mon.....
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19 December 2017, 06:41 PM | #58 | |
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We are letting our familiarity with ROLEX cloud the reality that is the average customer that visits an AD to purchase one.. Many of these buyers don't realize that the ROLEX they are ogling doesn't need a new battery every 3yrs. They just don't have any idea of what they are looking at, except that ROLEX is the best and it's expensive and that having one will provide separation from the plebeians. |
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19 December 2017, 06:45 PM | #59 | |
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People buy Panerai and IWC with ETA movements... and Rolex has a much stronger brand, better bracelets, and better overall case finishing. It'd still be a desirable product. |
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19 December 2017, 06:50 PM | #60 |
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I got on the list in New Zealand in August 2017 for SS date Sub with two people ahead of me, I went in to the official dealers to see how the list was going last week and blow me over still 3rd on the list no deliveries yet.
I was in Hong Kong in November and had a very good look around Nathan road no new SS Date Subs or ceramic Daytona’s and that was the same at the Airport 3 story high display shop |
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