Why does Rolex not make dress watches?

[mangoseed]

All Rolex watches follow the same basic formula of a screw-in crown, durable and undecorated movement, and waterproofness of at least 300 feet. Whereas traditional dress watches have a thin movement (usually less durable), decorated movement and often a display caseback, and very rarely would they have a screw-in crown.

I know many will say that a lot of Rolex models like the Daydate are dress watches, but I am using the term in the traditional sense.

[Etschell]

its called the cellini....and they dont make dress watches otherwise because that isnt their game.

[lhawli]

Umm! But they don’t have a marsphase...




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[tonupbklyn]

i don't know, this is pretty dressy to me...

[Etschell]

Originally Posted by tonupbklyn

i don't know, this is pretty dressy to me...

but where is the complication that tells you what time it is on mars???

[mangoseed]

Originally Posted by tonupbklyn

i don't know, this is pretty dressy to me...

You didn't read my last sentence did sentence you?

[PascalSwiss]

This one will not be fun for the OP

[rolex75216]

I find many of the Rolex models to be dressy.

[Chewbacca]

this thread needs more mango.

[HogwldFLTR]

The answer of course is that the need for true dress watches is extinct and the market small. Most wear what the have and Rolex meets that need. I might add that the small niche is predominated by PP and other haute horlogerie watch makers.

[droptopman]

Cellini of course is Rolex dress watch line.
Over the years I have not been a big fan of the Cellini line, but the last few years they have offered some nice models. If I needed a dress watch, I would certainly consider a Cellini time. But still hard to choose over a PP or ALS in that segment.

[REFZ]

Maybe you should look for a different watchforum...

[PLNYC]

Cellini

[Roll the Lex]

Originally Posted by mangoseed

Whereas traditional dress watches have a thin movement (usually less durable), decorated movement and often a display caseback, and very rarely would they have a screw-in crown.

I know many will say that a lot of Rolex models like the Daydate are dress watches, but I am using the term in the traditional sense.

When I think of Rolex, I think of durable luxury watches bound by a specific design language and functionality while making reliability a priority.
A Rolex is not a pretty safe queen that will need to take a trip to Geneva for the next 6 months because of some issue 1yr into ownership. A Rolex is something you can wear for years on end without worry and is over engineered to the point where its not uncommon for owners to say their first service was 10yrs and it was running within COSC the whole time.

You wouldn't ask Patek to make a tough diver in the vein of Rolex- no clear casebook, thick case, thick bracelet, bulletproof reliability. The closest they get to a sub-like watch is the Nautilus and that is distinct enough that it's a Patek- Rolex would never make a 5711 and Patek would never make a Sub.

[tonupbklyn]

Originally Posted by mangoseed

You didn't read my last sentence did sentence you?

i did. and i was also using the definition in the 'traditional' sense

[mangoseed]

For the people mentioning the Cellini, its movement is still based on the caliber 3130, the same movement used in the Submariner no-date and the Oyster Perpetual. So another thick durable movement put into into a dressier looking case. Plus it features a screw-down crown.

[GradyPhilpott]

The Date, OP, DJ and DD are dress watches in my opinion.

That they are over-engineered relative to many dress watch lines is immaterial.

Certainly, the Cellini line has always catered to the more traditionally-minded in terms of dress watches and the Cellini line is and always has been made by Rolex.

Consequently, I don't understand the OP at all.

[tyler1980]

Originally Posted by mangoseed

For the people mentioning the Cellini, its movement is still based on the caliber 3130, the same movement used in the Submariner no-date and the Oyster Perpetual. So still a thick durable movement put into into a dressier looking case. Also it still has a screw-down crown.

by your definition then Rolex doesn't make a dress watch. So why is that a big deal? RM doesn't make dress watches either. ALS doesn't make sports watches.

Watch companies stick to what they are good at and for rolex it isn't dress watches.

[GradyPhilpott]

Originally Posted by mangoseed

For the people mentioning the Cellini, its movement is still based on the caliber 3130, the same movement used in the Submariner no-date and the Oyster Perpetual. So another thick durable movement put into into a dressier looking case. Plus it features a screw-down crown.

Perhaps we need an operational definition of your idea of a dress watch.

Must one be paper-thin, have a delicate movement and a water-resistance of 30m or less?

[tommy91]

Originally Posted by mangoseed

For the people mentioning the Cellini, its movement is still based on the caliber 3130, the same movement used in the Submariner no-date and the Oyster Perpetual. So another thick durable movement put into into a dressier looking case. Plus it features a screw-down crown.

make a complaint to rolex

[Ruud Van Driver]

Troll

[Bryant Park]

Why doesnt Rolex make a dress watch?

Feel free to wear a dress with any Rolex you want. We are an open minded enlightened community. Perhaps I didn't understand you query?

[locutus49]

The Hulk is a dress watch IMO. Clothing has changed, dress options have changed, life has gotten more casual.

[BristolCavendish]

OP, your individual sense of style and functional requirements determine what a dress (or tool) watch is. Only you can make that call.

Originally Posted by mangoseed

I know many will say that a lot of Rolex models like the Daydate are dress watches, but I am using the term in the traditional sense.

Originally Posted by locutus49

Clothing has changed, dress options have changed, life has gotten more casual.

[landroverking]

Originally Posted by mangoseed

All Rolex watches follow the same basic formula of a screw-in crown, durable and undecorated movement, and waterproofness of at least 300 feet. Whereas traditional dress watches have a thin movement (usually less durable), decorated movement and often a display caseback, and very rarely would they have a screw-in crown.

I know many will say that a lot of Rolex models like the Daydate are dress watches, but I am using the term in the traditional sense.

Toll

[Uhtred59]

Probably a troll or someone that doesn't read the catalog.

[Rashid.bk]

Add shirt and tie...
Voila, dress watch.

Rolex never intended to make "dress watches". From day one, it has been about performance and durability.
The best possible performing wristwatch in water or any challenging environment.

[PascalSwiss]

I wonder how far back the meaning of OP's "traditional" goes ?

[AK797]

They are predominantly a sports watch brand and are doing incredibly well here with 19 of the top 20 selling watches in UK over £5k so they won't be changing any time soon.

[Juantxo]

The new Cellinis are so big and bulky that they hardly qualify as a dress watch. Rolex has come late to the bigger is better stupid game and they are missing out.