AP Closing ADs?

[tyler1980]

Originally Posted by Marciano490

I didn’t look and I didn’t realize they were shutting it down, just noticed the sale sign. They had a RG blue dial jumbo, the white concept, a tourb and some random pieces. I might go back down. It’s close to my office. Wonder if they’d go to 40% off soon if there’s a deadline to sell or eat inventory.

seems as though AP should buy them back in these cases. Fire sales are not the best optics for the brand.

Otherwise lets just all wait for the next AD to lose AP and then buy some deeply discounted merchandise. Its not like its not happening again soon.

[AK797]

I don't remember Marcus were offering 40% off when they shut down, maybe 30% on the PM models and JAs.

[SC11]

Originally Posted by AK797

I don't remember Marcus were offering 40% off when they shut down, maybe 30% on the PM models and JAs.

And AP purchased a lot of his stock back off him.

[tyler1980]

Originally Posted by SC11

And AP purchased a lot of his stock back off him.

and the rest went to Almar, their NOS store in Burlington Arcade for the next year until that closed.

Marcus had a backup in that sense as they had another store to shift the watches to after they were no longer an AD.

[GB-man]

I bought my first AP off Cellini a few years back. Very nice people and were willing to deal as well. The Madison location not the snobby one at the Waldorf. Although I did see lil Wayne at the Waldorf that day but that’s another story

Might be a good day for AP shoppers. If you call Madison ask for Artice. If he’s still there he’s a great guy.

[Divingdeep87]

They closed the only one in Copenhagen Denmark this year.

[SMD]

That's too bad about Cellini (where I purchased my first AP), though I suspect it was kind of mutual. Cellini was getting pretty frustrated that the could not get inventory from AP so probably not a lot to choose from would be my guess.

[tyler1980]

Originally Posted by SMD

That's too bad about Cellini (where I purchased my first AP), though I suspect it was kind of mutual. Cellini was getting pretty frustrated that the could not get inventory from AP so probably not a lot to choose from would be my guess.

My AD in london just moved the AP display out of the front window. Now its in the display in the hallway at foot level, not even the eye level display case. I know they are frustrated with AP too and it appears they demoted them from a prime area.

[AshAP]

Originally Posted by tyler1980

My AD in london just moved the AP display out of the front window. Now its in the display in the hallway at foot level, not even the eye level display case. I know they are frustrated with AP too and it appears they demoted them from a prime area.

Could be a new strategy to make the brand visible to toddlers & kids in pushchairs?


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[tyler1980]

Originally Posted by AshAP

Could be a new strategy to make the brand visible to toddlers & kids in pushchairs?


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could be

It cant be a coincidence though as a few months ago we were chatting about AP and it was clear they couldn't get stuff from them anymore. I was there last week and they moved them.

They have a poor selection too. A lot of 42mm offshores but that is about it and some PM RO's. They renovated to expand Patek though.

[AshAP]

This is consistent with O&R who have every model of 42mm in stock but no 44s (except a platinum one). They told me that as soon as a 44 arrives it sells


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[kingofthehill]

Originally Posted by tyler1980

It cant be a coincidence though as a few months ago we were chatting about AP and it was clear they couldn't get stuff from them anymore. I was there last week and they moved them.

Whilst I think that I know the AD that you are referring to and though (if so) they are better than most, given the awful job most do in representing the manufactures they carry, I am supporting of Audemars Piguet increasingly controlling their supply chain and interactions with clients and, given that is the route that they are seemingly taking, there is little sense in them making too much of an effort with ADs. There are other ways for the brand to be visible than in the window of a shop and I am sure they will adjust their approach to compensate.

As a side note to illustrate the point, an AP AD very recently told me that the movement inside a piece I was viewing in its display case was the same used in Rolex...I think because he had seen me walk out of Rolex where I was browsing immediately before...which also brings to mind when a PP AD told me that the rotor on a 5227 movement was gold plated.

Originally Posted by tyler1980

They renovated to expand Patek though.

Patek Philippe is increasingly ubiquitous.