Just announced, AP Royal Oak Chrono 26331 is being discontinued

[mav3rick]

Inhouse doesnt mean its better and be prepared to pay more...

[blacke90]

Originally Posted by SMD

Doubtful. There is a reason the 1185 is legendary at this price point.

Agree with you. I love the 1185.

[AK797]

Thicker would hurt but uniform subdials and inhouse would be good, pluses and minuses, depends alot on the actual dial combos offered.

[Fat_ninja]

Is the FP movement the same one in the new 42mm ROO ? 26480 ti?

[blacke90]

Originally Posted by Fat_ninja

Is the FP movement the same one in the new 42mm ROO ? 26480 ti?

Yes

[Fat_ninja]

Originally Posted by blacke90

Yes

So does this mean the 26480ti will be very short run

[thekman]

Wether they change the movement or not, an open caseback would be great. It's one of the nicest features on my 15500.

[Ar_Mi]

Originally Posted by Fat_ninja

So does this mean the 26480ti will be very short run

Its hard to tell, because I dont think they will stop using FP 1185's all together any time soon, since they just started making the 38mm ROC which also uses the 1185.
I highly doubt they will be able to fit the new in-house movement in that. Therefore FP stays in use, that much is for sure.
Maybe they will keep the 26480ti as a slimmer ROO option..or maybe not

[jag32]

Confirmed by both NYC and Bal Harbor boutiques.

[golfski]

What do you think the new reference (assuming there is one) will do the the value of a 26331OR? Looking to add this very soon, wondering if I should wait or push for a good deal now?

[fullofboats]

I think generally speaking market asking prices get a bit of a pop after a discontinuation. Whether there are any actual trades done is another question. In any case, I’d get it now while it’s available rather than wait. counter argument is if you’re willing to bet prices will drop upon new model announcement.

[golfski]

Originally Posted by fullofboats

I think generally speaking market asking prices get a bit of a pop after a discontinuation. Whether there are any actual trades done is another question. In any case, I’d get it now while it’s available rather than wait. counter argument is if you’re willing to bet prices will drop upon new model announcement.

Looking at C24 for the older ROC models, specifically 26320OR, it looks like this has increased in value over-time, even with the 26331OR (newer model) in production. I'm sure there is some drop in price with the newness, but it doesn't seem to be a recipe for a race to the bottom. SS seems to have performed a little better in the 26320 compared to OR but that isn't a surprise. This is definitely building my confidence to snatch one up soon and not worry about enjoying it!

[steeevvvooo]

All depends on the new model. If it is in-house, 30-50% more expensive but thicker that may be polarising. Only have to look how much the jumbo is adored partly due to the thin profile.

It's all speculation until we know if it is definitely discontinued and what, if anything, it is being replaced with



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[fullofboats]

Originally Posted by golfski

Looking at C24 for the older ROC models, specifically 26320OR, it looks like this has increased in value over-time, even with the 26331OR (newer model) in production. I'm sure there is some drop in price with the newness, but it doesn't seem to be a recipe for a race to the bottom. SS seems to have performed a little better in the 26320 compared to OR but that isn't a surprise. This is definitely building my confidence to snatch one up soon and not worry about enjoying it!

Agree with this. Also consider that if there is a new ROC released AP would probably increase the retail price, especially if it uses the new in-house movement. That higher retail price on the new ROC may help provide a price floor for the 26331 as some people will be looking at the price differential of the "old" 26331 vs. new ROC, just like what happened with the 26320 vs. 26331, and also the 15400 vs. 15500.

[GB-man]

I would expect no more than 10% jump in price for in house. Anything over 20% would be silly and they will have a tough time moving them.

[Reign]

Originally Posted by GB-man

I would expect no more than 10% jump in price for in house. Anything over 20% would be silly and they will have a tough time moving them.

It’ll probably be more like a 50% increase. The difference between a code 1159 chrono (PM on strap) vs. and a new ROC (PM on strap) is ~$10k. If you use that to triangulate to current SS bracelet ROC prices , you’re looking at around mid 30s for an in house ROC chrono. Given PP prices their nautilus chrono at $50k vs $30k for a time only, there may be even a case for AP to price their ROC in house chrono at close to $40k given current 15500 MSRP (both chronos are flybacks).

I hope for the best but these prices would be consistent with their product pricing strategy imo.

[blacke90]

Originally Posted by steeevvvooo

All depends on the new model. If it is in-house, 30-50% more expensive but thicker that may be polarising. Only have to look how much the jumbo is adored partly due to the thin profile.

It's all speculation until we know if it is definitely discontinued and what, if anything, it is being replaced with



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This.

Suspect new ROC with in house will be at least mid 30s.

[duc888]

I visited the AP House in Munich today and asked the salesperson about the rumors.
She answered that she has no information about a discontinuation but she said that the "arguments" were comprehensible.

[SMD]

Originally Posted by blacke90

This.

Suspect new ROC with in house will be at least mid 30s.

Which will drive pricing of the 26331.

[fullofboats]

I think mid-30s for a stainless steel in-house ROC would be nuts. The PM Code chrono retails for 42k. That PM/SS differential is too small IMO

But in any case, any price increase will support 26331 prices

[steeevvvooo]

Originally Posted by duc888

She answered that she has no information about a discontinuation but she said that the "arguments" were comprehensible.

What a Germanic way of phrasing it!

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[Sho-nuff]

My guess is that an in-house ROC will see some price increase but not a massive one. A massive price increase would push the ROC far into ROO territory. Also, I recall that when AP put their in-house 3126 movement in the ROO, they didn't increase the price.

[duc888]

Originally Posted by steeevvvooo

What a Germanic way of phrasing it!

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[GB-man]

Originally Posted by Reign

It’ll probably be more like a 50% increase. The difference between a code 1159 chrono (PM on strap) vs. and a new ROC (PM on strap) is ~$10k. If you use that to triangulate to current SS bracelet ROC prices , you’re looking at around mid 30s for an in house ROC chrono. Given PP prices their nautilus chrono at $50k vs $30k for a time only, there may be even a case for AP to price their ROC in house chrono at close to $40k given current 15500 MSRP (both chronos are flybacks).

I hope for the best but these prices would be consistent with their product pricing strategy imo.

PP does not offer a nautilus Chrono without travel time anymore in SS and I just don't see AP ever fetching that sum for the ROC. They were slow movers at 25k range for years. I bet it comes in under 30k.

[AK797]

I doubt the ROC inhouse price will be vastly higher, they've been burned by the poor reaction to the Code and any hubris should be long gone, they can't afford another misstep now with a hara-kiri price rise on the often forgotten RO.

[fullofboats]

Originally Posted by jag32

Confirmed by both NYC and Bal Harbor boutiques.

Just to add another data point. Visited two boutiques in HK today and neither have heard anything about 26331 being discontinued.

[Mobert19]

Wait for new 26331or or buy now?

[Gaphle]

I don’t know how this era of speculation works but I think the prices of FP chrono ROC will drop in value when the new in house chrono hits the market. When ROO diver changed to sapphire caseback, previous diver dropped its secondary value, same went with ROO whenin house movement got replaced by JLC.

But if AP don’t screw up their marketing(ie code1159), I think the MSRP for new in house ROC will be over CODE1159(pm), so the price gap between current ROC and new ROC will be too massive, that for owners, its would be highly unlikely to just “upgrade” to new one. Why would they would price 50k? Because best way for them to market is “steel is more prestige than gold”. So I think the new ROC will be positioned like as of 15202 to 15300,15400 and 15500, real connoisseurs will buy pricey ROC and basic enthusiasts will buy FP chrono ROCs, making less likely to sell the FP ROC(which if they do creates over supply in secondary market) to buy new ROC. That keep every current ROC owners happy?

All again with which is better value arguments that fuels the marketing campaign.

I still think 39mm FP ROC, last run panda dial is best, but in house chrono game is all but over, we all know that LANGE won that game. For automatic chrono, roger dubuis RD680 wins my vote...

[Gaphle]

I meant jlc to 3120. Wrong way.

[Watcheroo]

Originally Posted by GB-man

PP does not offer a nautilus Chrono without travel time anymore in SS and I just don't see AP ever fetching that sum for the ROC. They were slow movers at 25k range for years. I bet it comes in under 30k.

Agreed. I’d be surprised if they price it over 30k