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13 February 2018, 10:47 AM | #31 |
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They will continue to do well in future. Becoming more exclusive perhaps.
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13 February 2018, 11:32 AM | #32 |
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Tourneau went under in Houston a couple of years ago and the new Patek AD is in a brand new much nicer shopping center. I doubt they’re losing their AD status. They pretty much have exclusive rights to Dallas and Houston.
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13 February 2018, 12:05 PM | #33 | |
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13 February 2018, 01:04 PM | #34 |
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Hahaha
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13 February 2018, 05:14 PM | #35 | |
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You’re obviously free to have any opinion you want. I’m interested, though. What analysis or thought process lead you to the conclusion that AP will die as a brand? And what exactly do you see Patek not doing? Cheers |
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13 February 2018, 05:25 PM | #36 |
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13 February 2018, 05:32 PM | #37 | |
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Does not mean they still won't sell 40k watches a year, i just dont think as many people will know what an AP is. People who dont own AP today still have some awareness of the brand, maybe not a ton. That can't increase with this though. Like it or not AP is more of a pop culture brand than Patek which is why it confuses me so much to reduce the brand footprint, which objectively this does. |
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13 February 2018, 05:39 PM | #38 |
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13 February 2018, 05:48 PM | #39 | |
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I think that might be the disconnect here? |
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13 February 2018, 05:53 PM | #40 | |
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My read on what’s going on is that there are corrective measures being implemented to move away from the “pop culture brand” image that some people perceive. Regarding the reduction in footprint, you may be right in the short term. I don’t think AP is making moves for the short term though. |
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13 February 2018, 05:55 PM | #41 | |
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13 February 2018, 05:59 PM | #42 | |
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I like the non famous person approach too |
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13 February 2018, 06:20 PM | #43 | |
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No pop culture there. I also think these measures taken by AP can move the brand away from what now looks to be a bit of a circus = what is it really their marketing team wants to tell us? What feeling is it that they want us to buy into (that sense of "feeling" is probably the most important ingredient when it comes to selling luxury goods). Cheers, Joe
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13 February 2018, 10:54 PM | #44 |
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From what I have heard from my AD they are just trying to control pricing and in the long run control their own destiny. AP basically just wants to cut out the middle man, completely control pricing, and eventually control the secondary pricing market when they begin to do their trade in program. This in turn will lead to more profits. I do not think this will kill AP. Other independent brands like FPJ, Voutilainen, etc. all have extreme limited production and make money. And they are extremely exclusive. In the end I am sure that is AP's ultimate goal - exclusivity.
Over time, this should make the brand and the watches more exclusive. But as most have said, it is the personal relationship with my AD that suffers. I will continue to buy other brands from him, but having that relationship no longer ensures that I will get the exact AP I want from him, or if he loses AP then I may not get the exact AP I want ever. I understand paying full retail because down the road that will lead to value retention, but having no relationship with the salesperson in the boutique and just being some person off the street will make things very difficult for the consumer. Just my 2 cents. |
14 February 2018, 01:05 AM | #45 | |
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I do agree with you here on all! Like you said, I agree they will still sell their targeted goal of watches, those who want and love APs will seek them out - but I can't personally see the brand GROWING more, with less recognition. |
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14 February 2018, 01:07 AM | #46 | |
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I agree. I've heard about reductions, but nothing new opening? Shifting to existing boutiques! It seems all US customers will have to travel to MIA, NYC, or BHills. LOL. |
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14 February 2018, 02:24 AM | #47 | |
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If AP pulls the AD status in Houston, then I'd have to drive to Dallas or fly to NYC, BH, LV, or Miami. That pretty much kills the brand for me since I can't see anything in the metal or get local support for any issues. |
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14 February 2018, 02:39 AM | #48 |
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e-commerce to replace AD
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14 February 2018, 02:53 AM | #49 |
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14 February 2018, 03:06 AM | #50 |
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14 February 2018, 03:11 AM | #51 | |
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For the Patek question, that one is very simple. How about everything completely the opposite of what AP is doing? Not closing down every dealer they have dealt with for years? How about acutally making really genuine high complication pieces? How about not making 9 million different Nautilus models and completely whoring out the line? I can go in depth on the marketing of them too but will stop here.
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14 February 2018, 03:42 AM | #52 | ||
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They’re different companies. I’d be surprised if they acted in exactly the same ways. |
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14 February 2018, 05:03 AM | #53 | |
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https://www.patek.com/en/collection/nautilus |
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14 February 2018, 05:46 AM | #54 | |
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14 February 2018, 04:29 PM | #55 | |
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I'm not so sure. If they are trying to move away from the pop culture brand image, what's with the crazy color divers and camo 44 ROO? I personally think they are a bit lost.. This years SIHH showing kind of solidified my opinion.
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