Prices Increase

[RODODD]

Hello,

There are rumors in Italy that AP will increase from 1.9.21 again the prices, on average +5%. Any similar news in other countries?
Let's see tomorrow if this is confirmed

[hussain]

Yes it is confirmed in the middle east as well

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[BriansRolex]

I heard a 9% increase across all models.

[AperolSpritz]

at this rate, they'll catch up with grey market prices in a flash ;-)

[fsprow]

you don't think the resellers will follow, as long as demand stays strong?

[Mbbgysam]

Wow, 5-9% is steep. AP is probably trying to push it through now so we all forget about it once the Fall releases are announced.

[macrowatch]

Don't worry all, it's 'transitory' as Messr's Powell & Co argue.

[AperolSpritz]

Originally Posted by fsprow

you don't think the resellers will follow, as long as demand stays strong?

Oh they will no doubt. Was just joking.

I am not a fan of these increases. They are steep and happen all the time. I am not saying you shouldn't increase prices. Of course companies need to, but stepping-up prices by 5-10% every half-year is upsetting in my opinion, especially when you can't buy the product. So you are on this list for years, and all you do is see the price step-up...

I know it's the game but still, I find it ridiculous.

I bought my blue ROC chrono in Europe in 2017 for €23.6k
If I apply a 9% increase to current prices that's €33.1k

Seriously? €10k in 4 years for the same product.

I bought a Vacheron Overseas the same year, the price didn't move by a cent. It's true Vacheron came out high in 2016 with the price point of the new line of overeas but then kept it flat, and the rest of the trinity caught-up since. But I think I prefer that.

With the AP moves, I feel being taken for a fool.

[WatchEater666]

They should keep increasing prices until grey margin is crushed.

[Benzsiam]

Originally Posted by WatchEater666

They should keep increasing prices until grey margin is crushed.

Lol!

Price in grey/secondary market will go up too, the consumer like us are the one that have to pay for it.

Grey/secondary market will be here forever.

[WatchEater666]

Originally Posted by Benzsiam

Lol!

Price in grey/secondary market will go up too, the consumer like us are the one that have to pay for it.

Grey/secondary market will be here forever.

No that's not how pricing works.

Right now there's a large delta between market price and what the watch actually sells for. If AP charges closer to market, that demand at the top drops off and is swallowed by then. The rest of the demand sits under the curve.

Source: run a PE firm focused on consumer

[911AP]

Originally Posted by WatchEater666

No that's not how pricing works.

Right now there's a large delta between market price and what the watch actually sells for. If AP charges closer to market, that demand at the top drops off and is swallowed by then. The rest of the demand sits under the curve.

Source: run a PE firm focused on consumer

Actually every time AP has increased the pricing the grey dealers have passed that increase onto the consumer.

[ukbbc]

I hope the value of my APROC 26315 will continue to go up


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[Benzsiam]

Originally Posted by 911AP

Actually every time AP has increased the pricing the grey dealers have passed that increase onto the consumer.

+1

It always has been this way.

[quattro100]

Was at Ap house last night, sound like some new model’s hike is beyond 10 percent…. steep….


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[rtanjaya]

Wondering if PP and Rolex will follow suit.

[pjm1289]

Do prices generally increase globally, or just for certain markets?

[Johndong888]

Not surprising. Every thing and their mom has gone up in pricing this year.


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[Potawatomi]

It happened. I checked earlier in the day and I just checked again now. The 15500st now costs USD 23,900.

[NYG1121]

Yep confirmed. Across the board hike again

[Mbbgysam]

Here's what I'm seeing based on a handful of references I wrote down prices for earlier:

• Largest increases are on the Jumbo (8.3%) and Code Perpetual (6.4%)
• Most core Royal Oaks are in the 4-6% range
• ROO and Code 3-hander / Chrono had the lowest increases in the 2% range

[jesulaiman]

Do you think this kind of price increase has impact on older/discontinued RO models? (Theoretically, they will go up too on grey market).


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[RODODD]

It happaned also here, i don't have an overview about all models, but at least on 15450 and 15500 it is lower than 5%, about 2.7%.

[texasmade]

Originally Posted by jesulaiman

Do you think this kind of price increase has impact on older/discontinued RO models? (Theoretically, they will go up too on grey market).


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Have any of the discontinued models gotten cheaper the past 2-3 years? Everything is going up right now.

[jesulaiman]

Originally Posted by texasmade

Have any of the discontinued models gotten cheaper the past 2-3 years? Everything is going up right now.

True. But I’m talking about the impact of this specific 5-9% increase made by AP today 1/9/2021.


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[WatchEater666]

Originally Posted by 911AP

Actually every time AP has increased the pricing the grey dealers have passed that increase onto the consumer.

Core demand is increasing. Look at google search volume for AP in the last 10 years lol

[Kittayos]

15407st has the highest % increase, 18.38%. I compare the CHF rate. 53,300 > 63,100.

[Submaster1675]

Price increase also in France today

[Batmannr1]

MSRP in the Netherlands for a 15500ST is still € 23,3k ADs have not updated yet their prices on the websites.

[Wahlberg]

I was already shocked by the 15450 which jumped up with 5k euro compared to end of 2019 and last year. Now another one.

I informed at 2 ADs for a watch that isn't THAT popular (at least I think so) but I was a bit 50/50 on the price to be honest compared to in demand models, it's too close.

Originally Posted by WatchEater666

No that's not how pricing works.

Right now there's a large delta between market price and what the watch actually sells for. If AP charges closer to market, that demand at the top drops off and is swallowed by then. The rest of the demand sits under the curve.

Source: run a PE firm focused on consumer

Are you new to watches?

There are no watches to buy, so your logic doesn't make sense or work.