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jameshe · 12 October 2009, 06:07 PM

Hi guys, as the title suggests, is there any trivia behind this, or is it simply because it was deemed to 'look good' in the date window on the sea dweller product shots? (see my sig as an example, and many more pics on the Internet - I am on my iPhone at the mo so unable to post them)

is the number 28 used on any other models? If not, is there any pattern/relevance behind it?

Has the number 28 always been used on the sea dweller shots going back to it's launch?

I am intrigued to discover why, if any of you guys know, and if not, perhaps I had ought to be sectioned under the WIS act!!

Singslinger · 12 October 2009, 06:17 PM

Hi, it isn't just the SD that has the date 28, Rolex uses 28 for all its promotional shots. There are many possible reasons, one being that "28'' in Cantonese sounds like "good luck'' which makes it a lucky number to Asians, but my preferred explanation is that 28 is a "perfect number'' - see thread below...

http://www.rolexforums.com/showthread.php?t=86769

Incidentally, there are other threads on this topic as well..

http://www.rolexforums.com/showthread.php?t=57894

Cheers and hope this helps!

Kokyuryoku · 12 October 2009, 06:18 PM

As far as I know 28 is used for models with a date function.

emagni · 13 October 2009, 01:44 AM

You know it can't be any other month then Feb? LOL

cwwhk · 13 October 2009, 01:49 AM

Good question. I think it's because it fills the date window nicely with lots of curves.

For instance 1 would be an extremely boring date to show.

zlin08033 · 13 October 2009, 02:14 AM

Quote:

Originally Posted by Singslinger

Hi, it isn't just the SD that has the date 28, Rolex uses 28 for all its promotional shots. There are many possible reasons, one being that "28'' in Cantonese sounds like "good luck'' which makes it a lucky number to Asians,

That was what I heard also; Omega has the date 8 on all all its model shots, and Panerai also use 28. In Cantonese 8 sound like "FAR", means "rich" or "making a lot money"...

R1@160@alltimes · 13 October 2009, 02:15 AM

I never picked up on that. Interesting point

malolo · 13 October 2009, 02:20 AM

Quote:

Originally Posted by Singslinger

Hi, it isn't just the SD that has the date 28, Rolex uses 28 for all its promotional shots. There are many possible reasons, one being that "28'' in Cantonese sounds like "good luck'' which makes it a lucky number to Asians, but my preferred explanation is that 28 is a "perfect number'' - see thread below...

http://www.rolexforums.com/showthread.php?t=86769

Incidentally, there are other threads on this topic as well..

http://www.rolexforums.com/showthread.php?t=57894

Cheers and hope this helps!

It makes sense to me and I believe it is definitely one of the reasons. In Chinese 8 means "riches" and 2 means "easy". So 28 means "easy to be rich". Thinking about Rolex changed the area code from 400 to 888 for Hong Kong (note: 4 means "died" in Chinese) and use 828 for Mainland China, I'm quite sure that Rolex will take this as a concern.

s1m0n · 13 October 2009, 02:29 AM

Very interesting,

I always thought it was just coincidence they were all photographed at 10:10:31 on the 28th.

Simon

moviefreak · 13 October 2009, 02:51 AM

I smell a conspiracy theory... maybe Rolex is trying to tell us something...

october 31, 2010.. 28 new models will come out??

submariner1 · 13 October 2009, 11:48 PM

Quote:

Originally Posted by cwwhk

Good question. I think it's because it fills the date window nicely with lots of curves.

For instance 1 would be an extremely boring date to show.

Correct, it is simply the most "ink" of all the dates

12 October 2009, 06:07 PM	#1
jameshe "TRF" Member Join Date: Mar 2009 Real Name: James Location: UK Watch: AP ROC, SkyDweller Posts: 812	Anyone know why rolex use the '28' in their SD date shots? Hi guys, as the title suggests, is there any trivia behind this, or is it simply because it was deemed to 'look good' in the date window on the sea dweller product shots? (see my sig as an example, and many more pics on the Internet - I am on my iPhone at the mo so unable to post them) is the number 28 used on any other models? If not, is there any pattern/relevance behind it? Has the number 28 always been used on the sea dweller shots going back to it's launch? I am intrigued to discover why, if any of you guys know, and if not, perhaps I had ought to be sectioned under the WIS act!!

12 October 2009, 06:18 PM	#3
Kokyuryoku "TRF" Member Join Date: Dec 2008 Real Name: Rye Location: Japan Watch: Sundial Posts: 2,156	As far as I know 28 is used for models with a date function. __________________ 'The Way of a Warrior is based on humanity, love, and sincerity; the heart of martial valor is true bravery, wisdom, love, and friendship. Emphasis on the physical aspects of warriorship is futile, for the power of the body is always limited'*- Morihei Ueshiba -* Omega 3570.50 (77mil) Rolex 16610 (V) Rolex 1601 (1966) Seiko BM

13 October 2009, 01:44 AM	#4
emagni "TRF" Member Join Date: Mar 2008 Location: on Earth Watch: ing TRF Posts: 1,283	You know it can't be any other month then Feb? LOL __________________ Watches: More than my fingers can count

13 October 2009, 02:15 AM	#7
R1@160@alltimes "TRF" Member Join Date: Jul 2009 Location: USA Watch: ♛ Posts: 4,408	I never picked up on that. Interesting point __________________

13 October 2009, 02:29 AM	#9
s1m0n "TRF" Member Join Date: Mar 2007 Real Name: Simon Location: Israel Posts: 134	Very interesting, I always thought it was just coincidence they were all photographed at 10:10:31 on the 28th. Simon __________________

12 October 2009, 06:17 PM	#2
Singslinger "TRF" Member Join Date: Sep 2008 Location: singapore Posts: 6,424	Hi, it isn't just the SD that has the date 28, Rolex uses 28 for all its promotional shots. There are many possible reasons, one being that "28'' in Cantonese sounds like "good luck'' which makes it a lucky number to Asians, but my preferred explanation is that 28 is a "perfect number'' - see thread below... http://www.rolexforums.com/showthread.php?t=86769 Incidentally, there are other threads on this topic as well.. http://www.rolexforums.com/showthread.php?t=57894 Cheers and hope this helps!

13 October 2009, 01:49 AM	#5
cwwhk "TRF" Member Join Date: Sep 2009 Location: Hong Kong Watch: Black Daytona Posts: 827	Good question. I think it's because it fills the date window nicely with lots of curves. For instance 1 would be an extremely boring date to show.

13 October 2009, 02:51 AM	#10
moviefreak "TRF" Member Join Date: Nov 2008 Location: in my house... Posts: 5,524	I smell a conspiracy theory... maybe Rolex is trying to tell us something... october 31, 2010.. 28 new models will come out?? __________________ Cheers, Eduardo Be a WIS not a WUSS... and remove all the stickers..

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