How to Become a Rolex Reseller / Dealer

[TempoKing]

Originally Posted by WBROLEX

Does anyone know or have experience of how to become a Rolex / Omega dealer or reseller?

I've been told by a friend that Rolex offer an intensive seminar. If this true?

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Other than having money, a good and trusted name,
location and distance from another dealer, dedicated space,
no sales of Breitling, minimum orders and many years of
jewelry business experience, really THERE IS NOT MUCH ELSE.

Once you get the "blessing" the top guy in charge of your area must like you
so you can get the highest profit margin (it ain't much) and the watches
you really need,
of course the first 60-80 watches will include a lot of unsellable
garbage LIKE A LADIES SIZE 26MM - NO DATE that you will have
to "eat" or sell at lower than cost if you want to get rid of them.
The good part is that they make a nice display decoration if you want
a window full of Rolex watches - but be a smart ass with the "rulers"
and their "Hitleresque" alter ego will crush your "availability" of goods to you
... and who... (in your area) gets the new sub first.
Wait there is more, they will come and look and tell you how you should run
your business and you better pay in time as well as order frequently,
this is a serious brand and if you do not follow rules and regulations
you can kiss goodbye the 10 models that really sell so you will be able
to pay your rent and employees - actually if you depend entirely on paying
the rent and the employees FROM THE PROFITS of just selling Rolex watches (?)
you are in line for a rude awakening .

You can not fulfill all of the above ??
do not worry, all is not lost, you can become a grey dealer, you make less*
but...you are proudly independent..

*debatable if you are a top dog with a few Mil invested..