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nba · 26 July 2014, 11:34 AM

I looking to buy my first Rolex watch, interested Black submariner date and datejust2 black dial. AD dealer offering me 15% off sub and 25% off on datejust2. I don't understand why there is 10% gap on discount. With out discount datejust 2 is expensive and with discount datejust 2 is cheaper. Why is that? Could some one help me here.

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Old Expat Beast · 26 July 2014, 01:29 PM

Sub is more popular.

applebook · 26 July 2014, 01:36 PM

Based on what I've seen, the DJ2 is difficult to move. Most who buy it new are taking a big beating on resale.

crowncollection · 26 July 2014, 04:08 PM

Sub is a bigger seller

shay2nak · 26 July 2014, 06:51 PM

wow, my AD wouldn't give a discount on the Subs because they're so popular. 10% would have been awesome.

You're in Canada. Maybe different there?

T. Ferguson · 27 July 2014, 01:30 AM

The problem isn't so much that they are unpopular. Taking the model as a whole I doubt it's a slow mover. I don't really know if the DJII is selling up to Rolex expectations or not but obviously it is a popular watch if you think of it as basically a DJ in a larger size. In that regard the DJ has been around forever and with the trend towards bigger watches I imagine the DJII is selling just fine. Plus you see a lot of members here have taken to the watch, if that's any evidence.

My theory is that the reason a DJ or DJII don't move as well as say the Sub is simply because of all the choices available with that model. Fluted or smooth bezel, numerous dial colors, plus roman/stick/arabic markers. There are many possible configurations of the watch.

So for any given piece at the AD, a buyer that wants that specific one has to walk in the door. Even if an AD has a good selection, they probably don't have more than a small minority of the available choices.

The Sub is also popular but doesn't suffer from this dilemma. Unless you want the LV you have the same choice as the Model T...black.

So if a customer walks in looking for a DJII it is doubtful he will find the one he really likes. But if he comes in looking for a Sub (date or no date), as long as the AD has any at all in stock it will be the one he wants.

This all means the AD doesn't have to offer as big a discount on the Sub to sell it. If you don't buy it, the next guy looking for a Sub probably will.

kaseri · 27 July 2014, 02:58 AM

It has been my experience that cash is king. My AD will give a great discount if you pay with cash.

brandrea · 27 July 2014, 03:01 AM

A Sub is a Sub and the DJ has so many variations that ADs will discount just to move stock, imo

mjm800 · 28 July 2014, 02:11 AM

You're lucky if you can get a discount take it! My AD will not discount any watch in the SS sports line, not even 1%! I just bought an SS Daytona my sixth watch from them, they would not give me a discount. They gave me a watch winder, some really nice Rolex books and Rolex goodies but no discount.

On precious metal they can discount but on SS nope...so frustrating.

Jayshan · 28 July 2014, 11:41 AM

I think Rolex submariner is limited to each store. Datejust II is unlimited.

26 July 2014, 11:34 AM	#1
nba Member Join Date: Jul 2014 Location: Canada Watch: Rolex Sub-C date Posts: 40	Rolex AD offers different discount I looking to buy my first Rolex watch, interested Black submariner date and datejust2 black dial. AD dealer offering me 15% off sub and 25% off on datejust2. I don't understand why there is 10% gap on discount. With out discount datejust 2 is expensive and with discount datejust 2 is cheaper. Why is that? Could some one help me here. Sent from my iPhone using Tapatalk

26 July 2014, 01:36 PM	#3
applebook "TRF" Member Join Date: Dec 2007 Location: vancouver Posts: 1,918	Based on what I've seen, the DJ2 is difficult to move. Most who buy it new are taking a big beating on resale. __________________

26 July 2014, 04:08 PM	#4
crowncollection "TRF" Member Join Date: Jan 2011 Real Name: David Location: australia Posts: 20,170	Sub is a bigger seller __________________ watches many

27 July 2014, 01:30 AM	#6
T. Ferguson "TRF" Member Join Date: Oct 2012 Location: Left Coast Posts: 7,025	The problem isn't so much that they are unpopular. Taking the model as a whole I doubt it's a slow mover. I don't really know if the DJII is selling up to Rolex expectations or not but obviously it is a popular watch if you think of it as basically a DJ in a larger size. In that regard the DJ has been around forever and with the trend towards bigger watches I imagine the DJII is selling just fine. Plus you see a lot of members here have taken to the watch, if that's any evidence. My theory is that the reason a DJ or DJII don't move as well as say the Sub is simply because of all the choices available with that model. Fluted or smooth bezel, numerous dial colors, plus roman/stick/arabic markers. There are many possible configurations of the watch. So for any given piece at the AD, a buyer that wants that specific one has to walk in the door. Even if an AD has a good selection, they probably don't have more than a small minority of the available choices. The Sub is also popular but doesn't suffer from this dilemma. Unless you want the LV you have the same choice as the Model T...black. So if a customer walks in looking for a DJII it is doubtful he will find the one he really likes. But if he comes in looking for a Sub (date or no date), as long as the AD has any at all in stock it will be the one he wants. This all means the AD doesn't have to offer as big a discount on the Sub to sell it. If you don't buy it, the next guy looking for a Sub probably will. __________________ *Some days it's just not worth chewing through the restraints.*

28 July 2014, 02:11 AM	#9
mjm800 "TRF" Member Join Date: Jul 2010 Location: USA Posts: 1,950	You're lucky if you can get a discount take it! My AD will not discount any watch in the SS sports line, not even 1%! I just bought an SS Daytona my sixth watch from them, they would not give me a discount. They gave me a watch winder, some really nice Rolex books and Rolex goodies but no discount. On precious metal they can discount but on SS nope...so frustrating. __________________

26 July 2014, 01:29 PM	#2
Old Expat Beast TRF Moderator & 2024 DATE-JUST41 Patron Join Date: Jul 2013 Real Name: Adam Location: Hong Kong Watch: SEIKO Posts: 28,483	Sub is more popular.

26 July 2014, 06:51 PM	#5
shay2nak "TRF" Member Join Date: Jul 2014 Location: Calipornia Watch: 116610LN & 311.006 Posts: 586	wow, my AD wouldn't give a discount on the Subs because they're so popular. 10% would have been awesome. You're in Canada. Maybe different there?

27 July 2014, 02:58 AM	#7
kaseri "TRF" Member Join Date: Oct 2013 Location: USA Posts: 350	It has been my experience that cash is king. My AD will give a great discount if you pay with cash.

27 July 2014, 03:01 AM	#8
brandrea 2024 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 74,688	A Sub is a Sub and the DJ has so many variations that ADs will discount just to move stock, imo

28 July 2014, 11:41 AM	#10
Jayshan "TRF" Member Join Date: Jul 2014 Location: Toronto Watch: 116610LN Posts: 397	I think Rolex submariner is limited to each store. Datejust II is unlimited.

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