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Ziperian · 26 January 2018, 03:01 AM

What do you guys think about the news that came out of AP at SIHH about discontinuing the Jules Audemars line and creating an entire new line to replace next year? Any guesses on what category it would be in or any insight to what you think it may be? If this news is old, I apologize , it was new to me and I am excited to see what the future holds.

Ziperian · 26 January 2018, 03:07 AM

I see this news has been in the making for a long time. I should have searched first.

tyler1980 · 26 January 2018, 04:24 AM

Quote:

Originally Posted by Ziperian

What do you guys think about the news that came out of AP at SIHH about discontinuing the Jules Audemars line and creating an entire new line to replace next year? Any guesses on what category it would be in or any insight to what you think it may be? If this news is old, I apologize , it was new to me and I am excited to see what the future holds.

its smart. AP is a sports watch company no matter if thats what they want to be or not. It just is. I have never seen a JA once in an AD ever, the geneva boutique is the only real life sighting i have ever had.

In any case, ALS or Patek would get my money if i ever wanted a dress watch and im guessing most watch buyers think the same.

KBM · 26 January 2018, 05:00 AM

Quote:

Originally Posted by tyler1980

In any case, ALS or Patek would get my money if i ever wanted a dress watch and im guessing most watch buyers think the same.

Or VC. Or JLC.

AP is definitely not a strong player in the dress watch game.

tyler1980 · 26 January 2018, 05:06 AM

Quote:

Originally Posted by kauebm

Or VC. Or JLC.
.

yes those too. if this was a basketball team the JA is risking not even being a starter and coming off the bench.

2nastie · 26 January 2018, 06:36 AM

I think there is lack of marketing and bad branding for the Jules Audemars line.

They should almost make that new line exclusively high complications in a traditional design. And eventually add a couple dress pieces that are simple and classic to their heritage. Similar to Patek Calatrava, VC Patrimony, Lange Saxonia, etc.

The Jules Audemars just looks like an after thought in all aspects, design and brand marketing.

Tay821 · 26 January 2018, 07:59 AM

Agree...except for the blue JA minute repeater they came out with last year. That thing is unbelievable

AK797 · 26 January 2018, 08:20 AM

A sports line with a traditional round dial might be on the cards, all the unorthodox shapes take some getting used to and need time. Could build on the JA and make it sportier with their usual lovely finishes and materials.

26 January 2018, 03:01 AM	#1
Ziperian "TRF" Member Join Date: Jul 2012 Real Name: JD Location: Houston, Texas Watch: AP Posts: 101	News out of AP at SIHH What do you guys think about the news that came out of AP at SIHH about discontinuing the Jules Audemars line and creating an entire new line to replace next year? Any guesses on what category it would be in or any insight to what you think it may be? If this news is old, I apologize , it was new to me and I am excited to see what the future holds. __________________ AP ROOD, AP ROOC 44 FC, ROLEX SD, ROLEX SD 43, SINN U2, SINN T1, Parmigiani GT RG

26 January 2018, 03:07 AM	#2
Ziperian "TRF" Member Join Date: Jul 2012 Real Name: JD Location: Houston, Texas Watch: AP Posts: 101	I see this news has been in the making for a long time. I should have searched first. __________________ AP ROOD, AP ROOC 44 FC, ROLEX SD, ROLEX SD 43, SINN U2, SINN T1, Parmigiani GT RG

26 January 2018, 06:36 AM	#6
2nastie "TRF" Member Join Date: Nov 2016 Location: YVR Watch: Time Only Posts: 2,332	I think there is lack of marketing and bad branding for the Jules Audemars line. They should almost make that new line exclusively high complications in a traditional design. And eventually add a couple dress pieces that are simple and classic to their heritage. Similar to Patek Calatrava, VC Patrimony, Lange Saxonia, etc. The Jules Audemars just looks like an after thought in all aspects, design and brand marketing.

26 January 2018, 07:59 AM	#7
Tay821 "TRF" Member Join Date: Feb 2016 Location: USA Posts: 913	Agree...except for the blue JA minute repeater they came out with last year. That thing is unbelievable

26 January 2018, 08:20 AM	#8
AK797 2024 Pledge Member Join Date: Feb 2010 Real Name: Neil Location: UK Watch: ing ships roll in Posts: 59,278	A sports line with a traditional round dial might be on the cards, all the unorthodox shapes take some getting used to and need time. Could build on the JA and make it sportier with their usual lovely finishes and materials.

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