Pepsi production

[M3inter]

Has anyone managed to get a new pepsi delivery lately? My AD is telling me production has stopped due to Rolex having an issue with the Bezels?

Cheers

[Nairn1980]

Originally Posted by M3inter

Has anyone managed to get a new pepsi delivery lately? My AD is telling me production has stopped due to Rolex having an issue with the Bezels?

Cheers

There are issues with Pepsi supply just now.
However even without these issues it’s a very unlikely AD purchase without a seriously good relationship/spend history.

[watchmakers4]

I've seen a few incoming on the Rolex subreddit lately.

[Bmats]

I haven’t heard of BLRO production issues. Where is that from?

Several months ago there were tons of incomings for BLROs. Now fewer, but I just guessed that is because like pieces are manufactured together and then (generally) go out in waves to ADs.

[APPRF]

Originally Posted by Bmats

I haven’t heard of BLRO production issues. Where is that from?

Several months ago there were tons of incomings for BLROs. Now fewer, but I just guessed that is because like pieces are manufactured together and then (generally) go out in waves to ADs.

Yes that's it. Any other reason than this is ADs justifying why they can't give some of their VIP customers a Pepsi.

[JPS]

Originally Posted by M3inter

Has anyone managed to get a new pepsi delivery lately? My AD is telling me production has stopped due to Rolex having an issue with the Bezels?

Cheers

This is true. When I saw my AD recently, they said now is the best time to get a BLNR as more are going to be produced because of the issues with them producing the Pepsi ceramic bezel.

[brandrea]

Cue the bezel haters in 3 … 2 … 1

[Mystro]

The AD would never have such information from Rolex. They are kept at the bottom of the information network which Rolex guards above all. The bezel rumors are a carefully placed misinformation tool to keep their customers waiting on their every word. It’s all rubbish.

The longer the AD can keep you on the line the more chances they have to influence you to purchase other products.

Every watch gets released in cycles as they’re manufactured. Every month you will see a wave of one particular model then it dries up for a few months.

[Talon]

One Aussie AD is pausing all sales of Pepsi. Rolex are still sending the watches out to ADs but this particular one is holding on to all their Pepsi stock in preparation for a production drop-off/hard stop.

[Roli4life]

Did he happen to say what issue they were having with the Pepsi bezels?

[Rolex1982]

Originally Posted by Mystro

The AD would never have such information from Rolex. They are kept at the bottom of the information network which Rolex guards above all. The bezel rumors are a carefully placed misinformation tool to keep their customers waiting on their every word. It’s all rubbish.

The longer the AD can keep you on the line the more chances they have to influence you to purchase other products.

Every watch gets released in cycles as they’re manufactured. Every month you will see a wave of one particular model then it dries up for a few months.

I also think this is the case. AD’s want to keep the dream alive that all the watches are very rare so they can demand additional relational purchases…

[Harry-57]

Rolex don't make any contribution to all the silly "leaks" that get plastered all over the place, neither are they particularly forthcoming about their inner workings. Nevertheless, I find it difficult to believe that a halt in production affecting supply of a certain model (or two in this case) would not be communicated to ADs.

[Rolex1982]

Originally Posted by Harry-57

Rolex don't make any contribution to all the silly "leaks" that get plastered all over the place, neither are they particularly forthcoming about their inner workings. Nevertheless, I find it difficult to believe that a halt in production affecting supply of a certain model (or two in this case) would not be communicated to ADs.

If an AD doesn’t even know how much of a certain model they can buy from Rolex why should Rolex communicate this kind of information? If Rolex wanted to be entirely transparant with their AD’s they could but it looks like they choose not too so i think it is very plausable that this kind of information about production problems won’t be communicated to AD’s.

[thesharkfactor]

The proof is in the numbers - there are no new BLRO incomings on the forum, not for a while now.

[Harry-57]

We don't even know for sure that there is a shortage. I find it very hard to believe that a manufacturer would not report something like this to its dealers but we are all in the same boat in as much as we all know precisely nothing.

[Rolex1982]

Originally Posted by thesharkfactor

The proof is in the numbers - there are no new BLRO incomings on the forum, not for a while now.

In my opinion it is not proof of manufacturing problems. I can think of several reasons why there are no incomings.
1. The high rollers on the forum already are supplied and newer members don’t get offered such a high demand piece.
2. The production is in waves of certain models. The BLRO wave was at the start of the year.

I think Harry-57 is right. We know nothing for sure. We can only speculate. And that’s what everyone love to do on the internet.

[rolex_pl85]

LOL

Stop making up stuff.

[Manamana]

If there is anything regarding the Pepsi is the GMT II may be updated and they are starting to slow production with the Pepsi then the rest. We may not have to wait until the next W&W for release, we know Rolex may update anytime. The current Pepsi will dump and price may go down in favor of new Pepsi. Rolex may be preparing a trap for grey dealers. How is that for a theory, I feel it's more believable than Rolex having problems with the Pepsi bezel after 5 years of production.

[Goose 104]

My AD has said the same thing and presented it as fact (from a meting they had with Rolex at W&W) - production is reduced, possibly paused.

https://www.rolexforums.com/showthread.php?t=905343

[brandrea]

Originally Posted by Manamana

If there is anything regarding the Pepsi is the GMT II may be updated and they are starting to slow production with the Pepsi then the rest. We may not have to wait until the next W&W for release, we know Rolex may update anytime. The current Pepsi will dump and price may go down in favor of new Pepsi. Rolex may be preparing a trap for grey dealers. How is that for a theory, I feel it's more believable than Rolex having problems with the Pepsi bezel after 5 years of production.

Almost 10 years of production

[Manamana]

Originally Posted by brandrea

Almost 10 years of production

Ya starting with the gold, I meant the SS

[skygmt]

Received a call from my AD. I've been on the Pepsi list for about nine months. He said their allocation of Pepsi GMTs has been slashed. I ask if is was a discontinued or a pause for bezel issues. He said he didn't have any details, just that they wouldn't be getting any for the foreseeable future.

Anyone have updates?

[padi56]

Originally Posted by M3inter

Has anyone managed to get a new pepsi delivery lately? My AD is telling me production has stopped due to Rolex having an issue with the Bezels?

Cheers

Yes they having difficulty in what to call it a Mk 2,3,4,5,6 or Mk7.

[dlddrrr]

I heard the same thing from my AD, I made a thread about this last month.

[dlddrrr]

Interesting article about the Pepsi bezel: https://www.everestbands.com/blogs/b...dependence-day

[Henrimontgomery]

Originally Posted by skygmt

Received a call from my AD. I've been on the Pepsi list for about nine months. He said their allocation of Pepsi GMTs has been slashed. I ask if is was a discontinued or a pause for bezel issues. He said he didn't have any details, just that they wouldn't be getting any for the foreseeable future.

Anyone have updates?

Bucherer (now Rolex) Geneva flagship store had a 126710BLRO on display since summer. It's gone (I walk everyday in front of it with my dog at night).

[WatchSmith]

I'm not buying that Rolex, of all companies, is having difficulty manufacturing BLRO ceramic inserts. Reducing production and manipulating the market...sure. I'm not saying they're not difficult to make and there could very well be plenty that don't pass inspection, but Rolex has capabilities well beyond what any of us can dream of.

Meanwhile the Chinese have released a new sputter coated BLRO insert with improved colors that's so close it would never be recognized as aftermarket.

[Erivera42]

I just Picked up my 126710BLRO on Jubilee from my AD on October 14, 2023. When speaking to the SA she was amazed that it came in. She stated that she hadn't seen one in a while.

[Dave O]

Originally Posted by Erivera42

I just Picked up my 126710BLRO on Jubilee from my AD on October 14, 2023. When speaking to the SA she was amazed that it came in. She stated that she hadn't seen one in a while.

My AD has stated something similar in that over the past 10 months they just aren't seeing that many BLRO's coming in...

[rolexjc]

The Rolex rep in my country told my AD months ago about low successfully rate in the production of BLRO bezels… I got one earlier this year.