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Old 6 November 2023, 02:10 AM   #1
macoutu
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Label Noir

Came across these in a store where I live. Label Noir out of Genève. Didn't know anything about this brand that apparently modifies Rolexes and other high end brands (Patek, etc).

While they claim that the ADLC finish is super tough, I can't help but think that would not age well, with SS eventually showing though every little scratch... Yikes.

I'm an engineer and have worked in product developement all my life. I've yet to see a finish that never wears out. I like my color to be part of the base material.

Anyone have one of these?

Price in CAD, but still works out to 30k USD.
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Old 6 November 2023, 03:18 AM   #2
padi56
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Afraid that's.no longer a Rolex watch not my cup of tea at any price.
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Old 6 November 2023, 03:22 AM   #3
Jackie Daytona
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That’s awful. Turned a Sub into an Invicta. That’s not a modification, that’s something else.

I do like some Artisans De Geneve, for modification, but this is awful
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Old 6 November 2023, 03:23 AM   #4
WatchTimes
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Several companies offer this.
Not for me....
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Old 6 November 2023, 03:30 AM   #5
sawhornsoff
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No touch for me. Agree with above that it is no longer a Rolex.

I have a few pistols in DLC that undergo hard use and it is incredible in durability but it is not corrosion proof.
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Old 6 November 2023, 03:38 AM   #6
Agamemnon
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Not for me
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Old 6 November 2023, 03:44 AM   #7
Hardtimes
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Hard Pass
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Old 6 November 2023, 04:48 AM   #8
Kevin of Larchmont
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Hideous.
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Old 6 November 2023, 05:25 AM   #9
Gva1985
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Terrible
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Old 6 November 2023, 06:04 AM   #10
173rdabn
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ARRRRRGH!!
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Old 6 November 2023, 06:10 AM   #11
cleansocks
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I like the look of some of these! But as you've seen, the problem is if you ever want to sell it could be quite difficult
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Old 6 November 2023, 08:02 AM   #12
Old Geezer
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To each their own I guess. I've never seen a coating on anything exposed to wear that didn't scratch or wear off. It's probably some version of a DLC coating and it will show wear.
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Old 6 November 2023, 09:09 AM   #13
macoutu
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from the responses I see this sort of thing does not fly in this forum. I guess that's why I also didn't see any "look at my new iced out Daytona" posts.

Agreed, I wouldn't get one. Better to keep things stock.

Cars however, that could be another discussion
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Old 6 November 2023, 11:24 AM   #14
KatGirl
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Ummnn, NO!

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Old 6 November 2023, 11:32 AM   #15
Gab27
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Unless that watch is treated like a museum piece or wrapped in packaging tape, it's going to look rough after a few months of wear. While those finishes are definitely tough, they absolutely show wear and can be abraded. Accidentally brush your watch hand up against a brick wall or concrete and the end result is going to be more than unsightly.
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Old 6 November 2023, 11:37 AM   #16
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Good example of just because you could, doesn't mean you should
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Old 6 November 2023, 05:31 PM   #17
jimcameron
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My Timex looks better.
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Old 6 November 2023, 06:10 PM   #18
PenDelicate
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I like the light-blue touches.
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Old 6 November 2023, 08:49 PM   #19
Henrimontgomery
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They bought a 10k watch, added a bit of paint, left it in their PVD machine and boom, 20k premium.
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Old 6 November 2023, 09:53 PM   #20
georgew
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just yucky! defeats the idea of owning a rolex
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Old 6 November 2023, 09:59 PM   #21
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Not for me.
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Old 6 November 2023, 10:29 PM   #22
travisb
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Ruined, in my opinion.
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Old 6 November 2023, 10:45 PM   #23
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IMO, it's a franken or its cousin.
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Old 6 November 2023, 11:42 PM   #24
jjfesq
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The older I get the less I like modifications.
Now….rare off catalog from the factory that is something special.


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Old 7 November 2023, 12:09 AM   #25
brandrea
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Quote:
Originally Posted by padi56 View Post
Afraid that's.no longer a Rolex watch not my cup of tea at any price.
Quote:
Originally Posted by travisb View Post
Ruined, in my opinion.
I’m with these guys^^^

Bamford comes to mind.
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Old 7 November 2023, 12:28 AM   #26
Driver8
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Very (and I mean VERY!) occasionally I come across a modified Rolex that I like the look of. This isn't one of them.

DLC is a serious bugbear of mine. For all the alleged durability it's still just a microscopically thin surface coating and if you catch it just right (or rather just wrong!) it's dead easy to scratch. I managed to scratch the clasp on my one and only DLC watch within a hour of owning it - purely by unlucky chance, but it put me off surface coatings forever more.
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