Rolex v Grand Seiko?

[Old Expat Beast]

Originally Posted by GST15

I agree, Seiko name is an anchor. Love GS, but's its not a Rolex. Name recognition and value retention is a major win for Rolex. I know all about the history of the Seiko name, but GS will never get the status it DESERVES until they brand it under another name. Too many levels of the same name with Seiko, from $200 to 10K doesn't work IMHO

Seiko is the name that caused the Swiss to shut down their chronometer competitions in the late 1960s when the only Omega quartz movements could beat Seiko mechanical movements. Seiko introduced the quickset date 10 years before Rolex, and the double-quickset 20 years before Rolex. It has a long and proud history (a quarter century longer than Rolex), and doesn't need a new name, just better brand recognition. The company isn't going to rebrand its premium line just because foreigners think the Seiko name is spread too thin.