CPO Pricing

[GrailTime]

Originally Posted by 77T

You’re right, that is the point of the YouTuber who you cited.

What has my grey cells puzzled is context. I don’t see the point of this guy’s vlog entry in the larger picture.

Absent another instance of such disparity in asking price side-by-side, it’s a fluke. Potentially clickbait.

Has anyone done a reverse image search on this? Just curious if this was a cleverly cobbled image to support a vlog.


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I reverse image searched. No hits.

Re the youtuber - he is simply saying that this AD (Bucherer at Selfridges) has a CPO policy that says they add a markup on top of the price paid for the watch. So if watch A was bought for more than watch B, then it will be more expensive, regardless of market fluctuations and regardless of the fact that in this case watch B is superior to watch A.

Maybe this is a one off, maybe a fluke. Maybe a fake - although IDK why someone would go to the length of faking a picture to make such a minor point.

But hey, i thought it was an interesting topic because if this is the case Rolex ADs will be stuck with a lot of CPO stock that the bought high on.

[The GMT Master]

A couple of observations - with these watches being stocked by Selfridges, the watch room there is run by Bucherer. They were the global launch partner and got a c. 9 month headstart with their CPO programme. I think a very simple answer is that the more expensive one was probably priced at the beginning when they had a huge advantage, whilst the second is likely to have been priced to reflect the current state of the market. When they have been struggling to maintain their stock levels since day one, it doesn't hurt them to have one or two more "optimistically" priced examples in their stock.

Ultimately, you either think it is worth it, or not. What price can you put on a peace of mind? And remember, there are alternative RCPO stockists out there!

All the best,

Chris

[DAGMoney]

CPO is definitely of value, if only that it establishes legit provenance and a fresh service. Always good to have when purchasing in the secondary market.

That said, the value would diminish for me on pieces less than maybe 5 years old. If you conduct an effective due dillegenc process, you s/b able to be comfortable with legitimacy, and a service can be postponed for a while.

[Devildog]

Originally Posted by gaffs

Came across an interesting youtube video last night...

https://youtu.be/Sb8IfmKBS1A?si=T6mFZQc_G8YfVARR

The guy had been to an AD in London, Selfridges, I believe, who are part of the CPO program.

There they were selling two 36mm Explorers side by side...



Obviously, the one on the right is a far superior deal given it is a newer reference and 5 years newer. £3k difference is huge!

The gist of the video was to say that AD's (or at least this one) will mark their prices up depending on the price they bought that particular watch for. So if they buy high, the sell high and if they buy low, they sell low. I would assume they have had the 14270 for some time, if true, and bought at peak price.

One would think they would have to start adjusting prices to reflect the market.

Selfriges are not (currently) in the Rolex CPO programme. Instead they sell via Bucherer Certified Pre Owned (Bucherer have the Rolex concession in Selfidges)

Its different

[Devildog]

Originally Posted by gaffs

I reverse image searched. No hits.

Re the youtuber - he is simply saying that this AD (Bucherer at Selfridges) has a CPO policy that says they add a markup on top of the price paid for the watch. So if watch A was bought for more than watch B, then it will be more expensive, regardless of market fluctuations and regardless of the fact that in this case watch B is superior to watch A.

Maybe this is a one off, maybe a fluke. Maybe a fake - although IDK why someone would go to the length of faking a picture to make such a minor point.

But hey, i thought it was an interesting topic because if this is the case Rolex ADs will be stuck with a lot of CPO stock that the bought high on.

Agreed.

Bucherer Selfridges currently have no Rolex pre owned stock. For all we know the youtuber could have seen this a year ago

[brandrea]

Originally Posted by 77T

You’re right, that is the point of the YouTuber who you cited.

What has my grey cells puzzled is context. I don’t see the point of this guy’s vlog entry in the larger picture.

Absent another instance of such disparity in asking price side-by-side, it’s a fluke. Potentially clickbait.

Has anyone done a reverse image search on this? Just curious if this was a cleverly cobbled image to support a vlog.


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Agreed, I’d like to see others as well.

That said, I think the CPO program has it place and regardless of the pricing, no doubt, some will be buyers.

[77T]

Originally Posted by brandrea

Agreed, I’d like to see others as well.

That said, I think the CPO program has it place and regardless of the pricing, no doubt, some will be buyers.

Yes, the benefit to the customers is safe, more available stock albeit preowned.

Benefit to ADs is market based pricing.

Benefit to secondary market seller is access to stock that is validated as legitimate in two forms:
• authentic
• not stolen

Of course the secondary seller would have slimmer margin and would need to be confident market is rising.


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