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Old 10 April 2018, 02:23 PM   #1
vintagewatch
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1957 Rolex Submariner Ad

This ad on the back cover of the June 1957 La Suisse Horlogere magazine. I believe the it's a 6204.

1957aRolex Submariner.jpg
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Old 11 April 2018, 12:21 AM   #2
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nice, thanks
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Old 11 April 2018, 12:54 AM   #3
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That was before it was a status symbol
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Old 11 April 2018, 01:01 AM   #4
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Old 11 April 2018, 09:06 AM   #5
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Nice
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Old 11 April 2018, 09:07 AM   #6
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Nice find.

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Old 12 April 2018, 09:01 AM   #7
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@ vintagewatch
Great find, great post!
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Old 12 April 2018, 11:15 AM   #8
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Quote:
Originally Posted by soran View Post
That was before it was a status symbol
Curious, what status does it show? Billionaire, Hollywood elite, royalty or Uber rich....
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Old 14 April 2018, 01:47 AM   #9
Lt Virgil Hilts
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Quote:
Originally Posted by Ticknaway View Post
Curious, what status does it show? Billionaire, Hollywood elite, royalty or Uber rich....
It shows the implied status reflected in every single pixel of Rolex advertising.

You never see photo's Ken Federer the plumber or Jack Stewart the
bank security guard in the expensive ads. Your either Chuck Yeager, Kiri Tikanawa or Jordan Spieth etc, or you nobody. Rolex have been ramming
the associated glamour, wealth, celebrity, status symbol imagery in our faces
for 50 years or more, and we, happy Rolex buyers, stroll up, slap our cash
down and pay for it all.
I'm glad I bought mine, years ago, before 'the madness'.(happy days)

When will the bubble burst?
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Old 14 April 2018, 07:10 AM   #10
strafer_kid
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Maybe in the earlier days Rolex (the steel ones anyway) were targeted more towards the toolwatch adventurer Explorer concept, though in more recent times they do appear to have gone more towards the high end jewellery world with the wealthy links that go with that?
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Old 15 April 2018, 07:43 AM   #11
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Quote:
Originally Posted by Ticknaway View Post
Curious, what status does it show? Billionaire, Hollywood elite, royalty or Uber rich....
Solidly Middle class


Billionaires, royalty, and Uber rich have access to Pateks, VC, AP, and customs.

When middle class folks get their first professsional job or to celebrate a special occasion, a Rolex is often in order.
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Old 20 April 2018, 08:10 PM   #12
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This is something awesome. Rolex is always a class
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Old 5 May 2018, 03:46 AM   #13
MonsterSS
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very cool!
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Old 20 May 2018, 06:45 PM   #14
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It’s an ad for a tool watch:)
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Old 29 May 2018, 04:44 PM   #15
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Old 14 August 2018, 06:53 AM   #16
Rocco Contini
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Gotta love any vintage Rolex's they are always made to perfection!
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Old 16 August 2018, 09:30 AM   #17
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cool ad!
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Old 16 August 2018, 09:31 AM   #18
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I like it!
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Old 16 August 2018, 09:31 AM   #19
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I need to get my divers license.
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Old 16 August 2018, 09:31 AM   #20
ravenhome777
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Does anyone here have a license?
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Old 16 August 2018, 09:32 AM   #21
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I wonder if they're hard to get.
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Old 17 August 2018, 01:11 PM   #22
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Quote:
Originally Posted by Lt Virgil Hilts View Post
It shows the implied status reflected in every single pixel of Rolex advertising.

You never see photo's Ken Federer the plumber or Jack Stewart the
bank security guard in the expensive ads. Your either Chuck Yeager, Kiri Tikanawa or Jordan Spieth etc, or you nobody. Rolex have been ramming
the associated glamour, wealth, celebrity, status symbol imagery in our faces
for 50 years or more, and we, happy Rolex buyers, stroll up, slap our cash
down and pay for it all.
I'm glad I bought mine, years ago, before 'the madness'.(happy days)

When will the bubble burst?
That's a harsh assessment.

Marketing is marketing, but it's silly to imply that all Rolex has to offer is some vague association with celebrities.

Rolex builds and sells a solid product that throughout the 20th century was on the cutting edge of innovation and continues in that role relative to mechanical movements.

Putting their watches on the wrists of people who are achievers is a great strategy for a company whose byline is, "A Rolex for Every Achievement."
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Old 18 August 2018, 08:59 PM   #23
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Quote:
Originally Posted by Lt Virgil Hilts View Post
It shows the implied status reflected in every single pixel of Rolex advertising.

You never see photo's Ken Federer the plumber or Jack Stewart the
bank security guard in the expensive ads. Your either Chuck Yeager, Kiri Tikanawa or Jordan Spieth etc, or you nobody. Rolex have been ramming
the associated glamour, wealth, celebrity, status symbol imagery in our faces
for 50 years or more, and we, happy Rolex buyers, stroll up, slap our cash
down and pay for it all.
I'm glad I bought mine, years ago, before 'the madness'.(happy days)

When will the bubble burst?
Then you must have bought something that wasn't a Rolex because Hans Wildorf himself sought out big names since the beginning to showcase his watches. Remember Mercedes Gleitze, she wasn't a plumber or electrician or middle class mom.
Fact is that all those people you named are at the very top of their profession. The only possible difference in today's marketing could possibly be that most of these ambassadors don't actually wear their Rolex in their trade. But even since Wilsdorf, Rolex shifted it's marketing not so much for the lifestyle but for excellence. Roger Federer and Chuck Yeager represent excellence in my book, obviously not as husbands or taxi drivers. Rolex doesn't advertise so much of the active use of their watches anymore, their excellence is in design and manufacturing. While Federer represents excellence on the court. That seems to be what they promote.

If you want to see a watch in action, you need to get a Richard Mille, as he has a strict policy for endorsements. Every Richard Mille ambassador will be required to wear his watch during his sporting pursuit. Hence why you see Nadal, Blake or Massa wearing theirs during competition.

A Rolex was never cheap or inexpensive, as even in the 50's and 60's, a Rolex costs 1-2 months pay of the average middle class civilian depending on model.

Quote:
Originally Posted by GradyPhilpott View Post

Putting their watches on the wrists of people who are achievers is a great strategy for a company whose byline is, "A Rolex for Every Achievement."
I have to agree with this.
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Old 18 August 2018, 09:06 PM   #24
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Cool :)
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