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Old 10 April 2018, 02:23 PM   #1
vintagewatch
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1957 Rolex Submariner Ad

This ad on the back cover of the June 1957 La Suisse Horlogere magazine. I believe the it's a 6204.
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File Type: jpg 1957aRolex Submariner.jpg (171.4 KB, 325 views)
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Old 11 April 2018, 12:21 AM   #2
thomaspp
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nice, thanks
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Old 11 April 2018, 12:54 AM   #3
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That was before it was a status symbol
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Old 11 April 2018, 01:01 AM   #4
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Old 11 April 2018, 09:06 AM   #5
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Nice
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Old 11 April 2018, 09:07 AM   #6
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Nice find.

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Old 12 April 2018, 09:01 AM   #7
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@ vintagewatch
Great find, great post!
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Old 12 April 2018, 11:15 AM   #8
Ticknaway
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Quote:
Originally Posted by soran View Post
That was before it was a status symbol
Curious, what status does it show? Billionaire, Hollywood elite, royalty or Uber rich....
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Old 14 April 2018, 01:47 AM   #9
Lt Virgil Hilts
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Quote:
Originally Posted by Ticknaway View Post
Curious, what status does it show? Billionaire, Hollywood elite, royalty or Uber rich....
It shows the implied status reflected in every single pixel of Rolex advertising.

You never see photo's Ken Federer the plumber or Jack Stewart the
bank security guard in the expensive ads. Your either Chuck Yeager, Kiri Tikanawa or Jordan Spieth etc, or you nobody. Rolex have been ramming
the associated glamour, wealth, celebrity, status symbol imagery in our faces
for 50 years or more, and we, happy Rolex buyers, stroll up, slap our cash
down and pay for it all.
I'm glad I bought mine, years ago, before 'the madness'.(happy days)

When will the bubble burst?
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Old 14 April 2018, 07:10 AM   #10
strafer_kid
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Maybe in the earlier days Rolex (the steel ones anyway) were targeted more towards the toolwatch adventurer Explorer concept, though in more recent times they do appear to have gone more towards the high end jewellery world with the wealthy links that go with that?
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Old 15 April 2018, 07:43 AM   #11
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Quote:
Originally Posted by Ticknaway View Post
Curious, what status does it show? Billionaire, Hollywood elite, royalty or Uber rich....
Solidly Middle class


Billionaires, royalty, and Uber rich have access to Pateks, VC, AP, and customs.

When middle class folks get their first professsional job or to celebrate a special occasion, a Rolex is often in order.
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Old 20 April 2018, 08:10 PM   #12
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This is something awesome. Rolex is always a class
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