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Old 21 December 2018, 04:37 AM   #1
lioist37
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Icon20 What do you think of the new "CODE" collection from AP?

let me know what u all think of the new design, including skeleton lug, octagon shape case and deep deep blue dial.

The new base movement is also coming, new caliber is named cal.4302, will be used for time and date, fly back chronograph models, maybe more.
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Old 21 December 2018, 04:45 AM   #2
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i like it..



if thats the name though, i change my vote. "code" is that confirmed? Sounds like cologne. Armani is going to go ballistic
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Old 21 December 2018, 05:04 AM   #3
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I like it but so hard to create a new, commercially successful model.


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Old 21 December 2018, 05:59 AM   #4
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Will reserve judgment until I see it but probably not something I would purchase.
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Old 21 December 2018, 06:22 AM   #5
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From what has been shown so far i really like the use of the octagonal mid case. Am very curious how this will look on the finished piece when unveiled at SIHH.
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Old 21 December 2018, 06:35 AM   #6
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Lugs look quite creative, wonder if it works IRL.
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Old 21 December 2018, 06:55 AM   #7
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Lugs look quite creative, wonder if it works IRL.


Yes they do - is this a first to have hollowed out lugs, or has it been done before ?
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Old 21 December 2018, 07:10 AM   #8
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It looks a lot like what De Bethune does with their lugs.
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Old 21 December 2018, 07:29 AM   #9
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It looks a lot like what De Bethune does with their lugs.


Ah yes - can certainly see some inspiration.
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Old 21 December 2018, 09:17 AM   #10
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Surely that can’t be the name? If that is the name I won’t go near it. Otherwise I do like the case


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Old 21 December 2018, 09:24 AM   #11
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I wouldn't buy it and I think it's a terrible name ... but from an aesthetics POV, I like it.
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Old 21 December 2018, 10:30 AM   #12
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From pic, I don't like it but when come to AP watches, I have been proven wrong in the past, so I reserve judgement until I see it irl. Actually, the reverse applied at times as well.
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Old 21 December 2018, 11:12 AM   #13
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I was on AP website and wondered what they meant by the slogan "Crack the Code"
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Old 21 December 2018, 11:14 AM   #14
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I think I like it has much as the 4101 Millenary. However, those weren’t a run away success!
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Old 21 December 2018, 11:54 AM   #15
jnelson3097
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Retail is $69,500 on that model
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Old 21 December 2018, 11:57 AM   #16
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Retail is $69,500 on that model
seems low vs a comparable Patek PC on a strap
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Old 21 December 2018, 01:59 PM   #17
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need more visuals...
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Old 22 December 2018, 06:24 AM   #18
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Code better be a working title.
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Old 22 December 2018, 11:36 AM   #19
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All depends on how that 42mm will look on the wrist, and how that octagon shaped mid case will look. Im certain its going to be more of a commercial success than the Millenary or the Jules Audemars, thats for sure.
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Old 23 December 2018, 07:29 AM   #20
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Strays away from the AP look. You buy an AP for its signature, unique look. If I wanted a round case, AP wouldnt be it.

My message to AP- Stick to your roots, thats why people love AP.

Panerai is trying the pinky out while drinking models, Panerai Due's. Same comparison, Im not buying a dressy Panerai......simply not going to happen.
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Old 23 December 2018, 08:33 AM   #21
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Strays away from the AP look. You buy an AP for its signature, unique look. If I wanted a round case, AP wouldnt be it.

My message to AP- Stick to your roots, thats why people love AP.

Panerai is trying the pinky out while drinking models, Panerai Due's. Same comparison, Im not buying a dressy Panerai......simply not going to happen.
With due respect, Audemars Piguet's roots run far deeper and more broadly than the Royal Oak.
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Old 23 December 2018, 08:39 AM   #22
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My message to AP- Stick to your roots, thats why people love AP.

Remember though they did have rather a long history before Genta came along to ‘save’ the brand during the quartz crises.

It was just round and rectangular watches before then.

But yes certainly agree modern day AP is very much defined by the case design and octagonal bezel.

Massive challenge to break out of a brand recognition/ expectation like that - am very curious how the new design will land for them.
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Old 23 December 2018, 04:25 PM   #23
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Strays away from the AP look. You buy an AP for its signature, unique look. If I wanted a round case, AP wouldnt be it.

My message to AP- Stick to your roots, thats why people love AP.

Panerai is trying the pinky out while drinking models, Panerai Due's. Same comparison, Im not buying a dressy Panerai......simply not going to happen.
AP roots date way before the Royal Oak and Royal Oak offshore. Just look at some of past watch's and you will see that AP is rooted in traditional watch making.

Just look at this recent auction:https://www.forbes.com/sites/roberta.../#154b40ca11d2

Fank Sinitra wore an AP, and it wasn't a Royal Oak.
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Old 23 December 2018, 05:10 PM   #24
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Quote:
Originally Posted by kingofthehill View Post
With due respect, Audemars Piguet's roots run far deeper and more broadly than the Royal Oak.
Quote:
Originally Posted by Burlington View Post
Remember though they did have rather a long history before Genta came along to ‘save’ the brand during the quartz crises.

It was just round and rectangular watches before then.

But yes certainly agree modern day AP is very much defined by the case design and octagonal bezel.

Massive challenge to break out of a brand recognition/ expectation like that - am very curious how the new design will land for them.
Quote:
Originally Posted by karasus View Post
AP roots date way before the Royal Oak and Royal Oak offshore. Just look at some of past watch's and you will see that AP is rooted in traditional watch making.

Just look at this recent auction:https://www.forbes.com/sites/roberta.../#154b40ca11d2

Fank Sinitra wore an AP, and it wasn't a Royal Oak.
Agreed!

To reinforce that point, I did a quick flip through AP’s book on 20th century complicated wristwatches, described here : https://www.watchcollectinglifestyle...es-a-must-have

There are some amazing pieces shown in here.

I do love my RO and ROOs, but for the long term health of the brand, AP needs to draw on this amazing heritage and selectively broaden its line.
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Old 23 December 2018, 11:35 PM   #25
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Remember though they did have rather a long history before Genta came along to ‘save’ the brand during the quartz crises.

It was just round and rectangular watches before then.

But yes certainly agree modern day AP is very much defined by the case design and octagonal bezel.

Massive challenge to break out of a brand recognition/ expectation like that - am very curious how the new design will land for them.
yep. AP would have gone under w/o the Royal Oak by almost all accounts, but it certainly isnt the only style they can do or have done.

It saved them, but it shouldn't define them
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Old 24 December 2018, 12:00 AM   #26
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Quote:
Originally Posted by karasus View Post
AP roots date way before the Royal Oak and Royal Oak offshore. Just look at some of past watch's and you will see that AP is rooted in traditional watch making.

Just look at this recent auction:https://www.forbes.com/sites/roberta.../#154b40ca11d2

Fank Sinitra wore an AP, and it wasn't a Royal Oak.
Didn't know that about Sinatra, very cool to know. This is a great example of the problem, so many people know the brand in a very narrow scope and don't appreciate the brand's lineage.
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Old 24 December 2018, 01:07 AM   #27
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Has anyone got a pic of this watch / collection?
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Old 24 December 2018, 01:10 AM   #28
tyler1980
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Has anyone got a pic of this watch / collection?
there was one in the OP's post and then it disappeared
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Old 24 December 2018, 02:11 AM   #29
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Has anyone got a pic of this watch / collection?


It was on the front page of their website - but just teaser photos half obscured by shadows.
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Old 24 December 2018, 03:10 AM   #30
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Not sure i feel it, but im going to withhold judgement
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