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Old 13 December 2018, 08:33 AM   #1
79280_116520
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Rolex store closing at HK Airport?

I just read an article that mentioned Chanel will be taking over the large Rolex store located inside the Hong Kong Airport.

https://www.moodiedavittreport.com/l...der-contracts/

Sounds like economics won with the "perceived" Rolex shortage going about.
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Old 13 December 2018, 09:10 AM   #2
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No watches to sell = no money to be made.

Simple
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Old 13 December 2018, 09:17 AM   #3
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and being located within an airport terminal, they don't have a chance to develop many VIP or prefereed customers. They're all transitional. I've never been to HK airport, but I've always had good luck finding desirable models at airports and tourist locations because they're "hit or miss".

Maybe that is causing them to "miss" more than "hits".
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Old 13 December 2018, 09:26 AM   #4
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The shelves are about half empty. They could use a store about half the size. Downsizing serves them right.
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Old 13 December 2018, 09:28 AM   #5
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Not surprised. The place is like a morgue these days.

It almost always looks empty from outside, but I haven't bothered going inside since last April: www.rolexforums.com/showthread.php?t=600082
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Old 13 December 2018, 09:38 AM   #6
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I bought a BLNR there couple years ago
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Old 13 December 2018, 11:14 AM   #7
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This is not consistent with Rolex explanation that demand is too high, and thus no inventory!

I bought a JLC at HK airport many years ago; the best airport for watch fans.


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Old 14 December 2018, 08:48 AM   #8
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they had a ND sub the last time I was there. Airport stores always a surprise
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Old 14 December 2018, 08:50 AM   #9
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Quote:
Originally Posted by liu_watch View Post
This is not consistent with Rolex explanation that demand is too high, and thus no inventory!

I bought a JLC at HK airport many years ago; the best airport for watch fans.


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Maybe they really are making less watches then? This honestly comes at a surprise to me they would close that store.
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Old 14 December 2018, 08:54 AM   #10
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Originally Posted by iealdrich View Post
The shelves are about half empty. They could use a store about half the size. Downsizing serves them right.
Or simply put them in a vending machine.
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Old 14 December 2018, 09:01 AM   #11
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Shame - Have enjoyed window shopping there a few times
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Old 14 December 2018, 09:15 AM   #12
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I used to enjoy having a wander when I went back to HK. Unsurprising that it is being moved.
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Old 14 December 2018, 10:25 AM   #13
liu_watch
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Maybe they really are making less watches then? This honestly comes at a surprise to me they would close that store.

I’ve always believed that. Reason could be retooling/recalibration for new movements.

There is no way demand suddenly skyrocketed in the last 2 years, from “ubiquitous” sub to none to be seen.


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Old 10 January 2019, 10:44 PM   #14
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Indeed Rolex AD (2 floor store) will close and Chanel will take over.
Still few ADs present
IWC
JLC
Cartier
Omega
Panerai should come in soon as well.


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Old 10 January 2019, 10:48 PM   #15
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Or simply put them in a vending machine.
Since Rolex is being treated, traded and valued like other commodities, this is a great idea!
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Old 10 January 2019, 11:26 PM   #16
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sad news! rolex marketing strategy is killing their AD and boutiques.
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Old 10 January 2019, 11:31 PM   #17
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It is sad, its not like Hong Kong is in a financial recession.

I hope something good comes out of this for Rolex and its loyal fans/customers.
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Old 10 January 2019, 11:33 PM   #18
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Rolex store closing at HK Airport?

Rents among Hong Kong airport are outrageously high.
Big players like LV/Chanel can barely break even on this location...
Not Rolex fault on this one..!


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Old 11 January 2019, 12:21 AM   #19
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Bummer, as I always like walking through there.

About 3 or 4 years ago, before I ever bought a Rolex, I walked in and they had a Sub Date. Offered 10% off without me saying a word. I thought about it, passed, and got on my flight home. That started the obsession, and I was kicking myself for 14 long hours.
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Old 30 January 2019, 10:33 AM   #20
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Just passed through the AD at the airport. Chatting to the sales staff. Delivery had apparently just been made.

Yachtmaster 37 & 40 in oystersteel and platinum on display. TT submariner and GMT out the back but available to buy.

Alas no stainless sub in stock.

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Old 30 January 2019, 11:07 AM   #21
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bummer. was gonna visit that store in june
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