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Mr. Greene · 2 November 2010, 01:43 PM

what's going on, I cant seem to find anybody that is carrying Omega anymore. I was in the mall the other day and both jewelry stores that used to have them along with Rolex stopped carrying Omega. anybody know why I cant get a straight answer from them

dalip · 2 November 2010, 02:07 PM

Omega has taken away their business with many of the major chains here also. According to someone I spoke to it's because they want to enhance their image??? ... They are now going ti be much more selective and insist on prices not being slashed by anything like they have been by our major chains. Not sure what that's about...or if it's true...But I can confirm that they are now only in specific higher end ADs here in Perth.

TheLino · 2 November 2010, 02:17 PM

My ADs were giving me the same story.

Apparently Omega is "demanding" the same shelf space that is allocated to Rolex in an attempt to upscale the brand. And apparently Mr. Ben Bridge told them: "buh-bye!".

Speed · 2 November 2010, 02:53 PM

Good thing I buy from the FAD!

snowbird · 2 November 2010, 03:14 PM

Quote:

Originally Posted by Speed

Good thing I buy from the FAD!

If we're thinking of the same dealer, yes he is great. Unfortunately he's not listed as an AD on the Omega site anymore?

jmsrolls · 2 November 2010, 11:26 PM

Omega has made the decision to phase out independent ADs and go to company stores.

Even my AD sees the handwriting on the wall. Although no longer listed on the Omega web site, Omega still provides him with product complete with warranty. He expects his supply will end when Omega opens a store in his city.

There are currently eight stores in and around Atlanta but all are destined to be replaced by a company store. There are quite a few states with no Omega dealers left.

The impact upon sales can already be seen relating to the Planet Ocean Liquidmetal. The demand is there but they are only available at the Boutiques and a few selected ADs.

I suspect Omega will eventually see the error of its ways as market share dwindles.

Fr. John†

snowbird · 3 November 2010, 01:29 AM

Quote:

Originally Posted by jmsrolls

Omega has made the decision to phase out independent ADs and go to company stores.

Even my AD sees the handwriting on the wall. Although no longer listed on the Omega web site, Omega still provides him with product complete with warranty. He expects his supply will end when Omega opens a store in his city.

There are currently eight stores in and around Atlanta but all are destined to be replaced by a company store. There are quite a few states with no Omega dealers left.

The impact upon sales can already be seen relating to the Planet Ocean Liquidmetal. The demand is there but they are only available at the Boutiques and a few selected ADs.

I suspect Omega will eventually see the error of its ways as market share dwindles.

Fr. John†

I agree. I see what they're trying to do and there probably were too many ADs and too much discounting before . . . but now they seem to think they can turn Omega into Patek Philippe overnight.

Noonan · 3 November 2010, 01:39 AM

Barmakian Jewelers in MA/NH still carries them. I was looking over their selection last weekend.

Denver Dick · 3 November 2010, 02:09 AM

I heard that Rolex let it be known that it expected its ADs to push Rolex watches NOT Omegas. I note that the Omega ADs that were not Rolex dealers still carry Omegas. After working at corporate headquarters supporting the marketing group of a Fortune 500 company of many years, I tend to think it was Rolex making it clear that its ADs had to choose "which gal he's taking to the dance." Just my

Puffy · 3 November 2010, 02:12 AM

Omega has pulled their stock from most ADs here, if you want Omega you need to go to the flagship store on Bond St

noidea · 3 November 2010, 08:34 AM

I went into one of my local ADs here in the UK on Sunday looking at a Speedy Pro, they told me discounts were available, but not at the level another high street chain had been offering (20%). Apparently Omega went in and has taken away their dealer status for offering too much discount.
I am still looking and debating whether to buy new or second hand.

gypsy · 3 November 2010, 09:02 AM

Goldsmiths and Ernst Jones still seem fully stocked up with omega in bristol, in swindon however there's nowhere to buy an omega watch

Flash Gordon · 4 November 2010, 12:21 AM

A drastic change in channel of distribution such as this can backfire big time!

baldyspoon · 4 November 2010, 01:34 AM

I was in Lakeside and Bluewater on Saturday and all the ad's there were still stocking them and didn't look like they was about to stop anytime soon.

stusrt · 4 November 2010, 02:06 AM

there a quite a few Omega AD's in the Detroit area -
but a couple have stopped carrying them, and I hear rumors that a few more will be losing the line soon.

I have had Rolex AD's tell me they get A LOT of pressure from Rolex to get rid of Breitling and Omega lines - in that order.
And if they don't carry the line - forget about adding it while you carry Rolex.

karmatp · 4 November 2010, 03:10 AM

Check ED Marshal is Scottsdale, last time I was there they still had a nice selection.

PeteID · 4 November 2010, 06:53 AM

I went to an AD in Boise on Monday. Apparently, there are no ADs in the state. Wanted to see about a PO LM but no dice.

Pete

Poonsies · 4 November 2010, 09:53 AM

Quote:

Originally Posted by noidea

I went into one of my local ADs here in the UK on Sunday looking at a Speedy Pro, they told me discounts were available, but not at the level another high street chain had been offering (20%). Apparently Omega went in and has taken away their dealer status for offering too much discount.
I am still looking and debating whether to buy new or second hand.

Which high street chain offered you a 20% discount may I ask ? I'm also in the Market for a speedy pro in London.

Sean

noidea · 7 November 2010, 09:08 AM

Quote:

Originally Posted by Poonsies

Which high street chain offered you a 20% discount may I ask ? I'm also in the Market for a speedy pro in London.

Sean

I was told Beaverbrooks were offering 20% to customers without being asked. This is why they have lost the dealership. Goldsmiths were willing to offer a discount, they did not say how much as I wasn't looking to buy there and then.
I have since bought a second hand one (picked it up today) Saved quite a bit on the new price and it has lived most of its' life in a safe. (It is 10 years old & complete)
Very pleased

StarSovereign · 7 November 2010, 01:19 PM

Quote:

Originally Posted by PeteID

I went to an AD in Boise on Monday. Apparently, there are no ADs in the state. Wanted to see about a PO LM but no dice.

Pete

That's because Idaho has a whopping 9 people in it...

StarSovereign · 7 November 2010, 01:25 PM

So let me get this straight: Omega is phasing out its market share among “big box” AD’s because they want larger visibility is cabinets, more along the lines of Rolex, and they aren’t getting it. They are also pulling back with smaller AD’s because they are giving away too big of discounts… Interesting. Did they ever stop and think that the reason big box stores won’t give them more action is because they don’t sell? Or the reason small AD’s are giving discounts is to move the watches they have? Maybe people are just cool on Omega. If they are going to spend that much on a luxury watch, why not save a little more and buy a Rolex? Oh wait, that’s what people are doing…

PeteID · 7 November 2010, 02:01 PM

Quote:

Originally Posted by StarSovereign

That's because Idaho has a whopping 9 people in it...

Wow! That was clever.

2 November 2010, 01:43 PM	#1
Mr. Greene "TRF" Member Join Date: Apr 2010 Real Name: Jeff Location: arizona Watch: Seiko 7A28 7049 Posts: 367	Why cant I find Omega what's going on, I cant seem to find anybody that is carrying Omega anymore. I was in the mall the other day and both jewelry stores that used to have them along with Rolex stopped carrying Omega. anybody know why I cant get a straight answer from them __________________ Submariner 16610 Explorer II 1655 Panerai 915 President of the Royal Commanders Club

2 November 2010, 02:07 PM	#2
dalip "TRF" Member Join Date: Sep 2009 Real Name: Dalip Location: Mumbai and Perth Watch: Rolex PAM Omega Posts: 18,656	Omega has taken away their business with many of the major chains here also. According to someone I spoke to it's because they want to enhance their image??? ... They are now going ti be much more selective and insist on prices not being slashed by anything like they have been by our major chains. Not sure what that's about...or if it's true...But I can confirm that they are now only in specific higher end ADs here in Perth. __________________ ------------------------------------------------------------ *"The liar's punishment is not in the least that he is not believed, but that he cannot believe anyone else." George Bernard Shaw*

3 November 2010, 02:09 AM	#9
Denver Dick "TRF" Member Join Date: Oct 2009 Real Name: Wayne Location: Ventura County CA Watch: TT DateJust 16013 Posts: 428	I heard that Rolex let it be known that it expected its ADs to push Rolex watches NOT Omegas. I note that the Omega ADs that were not Rolex dealers still carry Omegas. After working at corporate headquarters supporting the marketing group of a Fortune 500 company of many years, I tend to think it was Rolex making it clear that its ADs had to choose "which gal he's taking to the dance." Just my __________________ Rolex DateJust 16013 Omega Railmaster 2503.52

3 November 2010, 02:12 AM	#10
Puffy "TRF" Member Join Date: Oct 2009 Location: Here and there Posts: 12,485	Omega has pulled their stock from most ADs here, if you want Omega you need to go to the flagship store on Bond St __________________ Fine Quality is Long Remembered After the Pain of Spending Money is Forgotten

4 November 2010, 03:10 AM	#16
karmatp "TRF" Member Join Date: Sep 2007 Real Name: Trevor Location: Arizona Posts: 5,740	Check ED Marshal is Scottsdale, last time I was there they still had a nice selection. __________________ My grails:

2 November 2010, 02:17 PM	#3
TheLino Retired Join Date: Sep 2009 Location: Planet Earth Posts: 196	My ADs were giving me the same story. Apparently Omega is "demanding" the same shelf space that is allocated to Rolex in an attempt to upscale the brand. And apparently Mr. Ben Bridge told them: "buh-bye!".

2 November 2010, 02:53 PM	#4
Speed "TRF" Member Join Date: Aug 2009 Location: USA Posts: 19,695	Good thing I buy from the FAD!

2 November 2010, 11:26 PM	#6
jmsrolls Banned Join Date: May 2008 Location: USA Posts: 3,185	Omega has made the decision to phase out independent ADs and go to company stores. Even my AD sees the handwriting on the wall. Although no longer listed on the Omega web site, Omega still provides him with product complete with warranty. He expects his supply will end when Omega opens a store in his city. There are currently eight stores in and around Atlanta but all are destined to be replaced by a company store. There are quite a few states with no Omega dealers left. The impact upon sales can already be seen relating to the Planet Ocean Liquidmetal. The demand is there but they are only available at the Boutiques and a few selected ADs. I suspect Omega will eventually see the error of its ways as market share dwindles. Fr. John†

3 November 2010, 01:39 AM	#8
Noonan Banned Join Date: Jul 2008 Location: US Watch: 3570.50 Posts: 2,156	Barmakian Jewelers in MA/NH still carries them. I was looking over their selection last weekend.

3 November 2010, 08:34 AM	#11
noidea "TRF" Member Join Date: Aug 2010 Real Name: Martyn Location: UK Watch: Sub 168000 Posts: 14	I went into one of my local ADs here in the UK on Sunday looking at a Speedy Pro, they told me discounts were available, but not at the level another high street chain had been offering (20%). Apparently Omega went in and has taken away their dealer status for offering too much discount. I am still looking and debating whether to buy new or second hand.

3 November 2010, 09:02 AM	#12
gypsy Member Join Date: Oct 2010 Location: Swindon, UK Watch: Rolex Milgauss GV Posts: 106	Goldsmiths and Ernst Jones still seem fully stocked up with omega in bristol, in swindon however there's nowhere to buy an omega watch

4 November 2010, 12:21 AM	#13
Flash Gordon Member Join Date: Aug 2008 Location: Jersey Posts: 146	A drastic change in channel of distribution such as this can backfire big time!

4 November 2010, 01:34 AM	#14
baldyspoon "TRF" Member Join Date: Oct 2008 Location: uk Watch: Rolex 114060 Posts: 725	I was in Lakeside and Bluewater on Saturday and all the ad's there were still stocking them and didn't look like they was about to stop anytime soon.

4 November 2010, 02:06 AM	#15
stusrt "TRF" Member Join Date: Dec 2008 Location: The Motor City Watch: too many Posts: 1,114	there a quite a few Omega AD's in the Detroit area - but a couple have stopped carrying them, and I hear rumors that a few more will be losing the line soon. I have had Rolex AD's tell me they get A LOT of pressure from Rolex to get rid of Breitling and Omega lines - in that order. And if they don't carry the line - forget about adding it while you carry Rolex.

4 November 2010, 06:53 AM	#17
PeteID "TRF" Member Join Date: Sep 2010 Real Name: Pete Location: Idaho Watch: Seamaster Posts: 11	No Omegas in Idaho I went to an AD in Boise on Monday. Apparently, there are no ADs in the state. Wanted to see about a PO LM but no dice. Pete

7 November 2010, 01:25 PM	#21
StarSovereign "TRF" Member Join Date: Apr 2009 Real Name: Erik Location: Bay Area, CA Watch: 116234, 116710LN Posts: 936	So let me get this straight: Omega is phasing out its market share among “big box” AD’s because they want larger visibility is cabinets, more along the lines of Rolex, and they aren’t getting it. They are also pulling back with smaller AD’s because they are giving away too big of discounts… Interesting. Did they ever stop and think that the reason big box stores won’t give them more action is because they don’t sell? Or the reason small AD’s are giving discounts is to move the watches they have? Maybe people are just cool on Omega. If they are going to spend that much on a luxury watch, why not save a little more and buy a Rolex? Oh wait, that’s what people are doing… __________________ Submariner 116610LN - Black Dial & Stainless Steel DateJust 116234 - White Stick Dial & Roulette Wheel GMT-Master II 116710LN - Black Dial & Green "Fouth Hand"

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