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oceandweller · 1 June 2011, 11:06 PM

Very likely, there are several better and cheaper watches than Rolex. At the same time, there are also several better and more expensive watches than Rolex, yet there is a countless number of people who are still craving to own a Rolex watch, at least one during his life-time.

What is the magic of Rolex, you reckon?

moviefreak · 1 June 2011, 11:08 PM

It has good reputation...

chicfarmer1 · 1 June 2011, 11:10 PM

Dependability and toughness married with excellent design. Yep, I'll pay for that.

Grumpy Badger · 1 June 2011, 11:21 PM

The magic of Rolex is that they had cool advertising and GREAT product placement back in the day, they were way ahead of the game. They then kept the reputation because the product delivered on it's promises.

It was all the cool images of Rolex (think Bond, National Geographic) that made us all grow up wanting one SO bad it hurt!!!

horseco · 1 June 2011, 11:35 PM

heritage... knowing a person living in 1961 would immediately recognize a Rolex in 2011... is magical

rolexertion · 1 June 2011, 11:37 PM

Quote:

Originally Posted by oceandweller

...there are also several better and more expensive watches than Rolex...

'Better'? In what way? What makes a 'better' watch?

DG123 · 1 June 2011, 11:41 PM

1) quality, long lasting product
2) good advertising
3) the "name" Rolex has a pleasing sound, appealing to all languages.
* don't underestimate the power of a name. For example, Omega is an abrasive sounding name, Seiko , Panerai, Cartier etc... are tied to specific cultures. The name Rolex is unique in that it has the connotation of smooth movement, can be applied to a range of watch model categories, and generic enough to appeal to all the world's ethnicities.

Quote:

Originally Posted by oceandweller

Very likely, there are several better and cheaper watches than Rolex. At the same time, there are also several better and more expensive watches than Rolex, yet there is a countless number of people who are still craving to own a Rolex watch, at least one during his life-time.

What is the magic of Rolex, you reckon?

Sharkrolex · 1 June 2011, 11:43 PM

Quote:

Originally Posted by oceandweller

Very likely, there are several better and cheaper watches than Rolex.

May you please enlighten me with examples of the watches you are referring to?
Very much appreciated.

oceandweller · 2 June 2011, 12:02 AM

Quote:

Originally Posted by rolexertion

'Better'? In what way? What makes a 'better' watch?

Thank you.

'Very likely' - there could or could not be.

Thank you.

oceandweller · 2 June 2011, 12:03 AM

Quote:

Originally Posted by Sharkrolex

May you please enlighten me with examples of the watches you are referring to?
Very much appreciated.

Thank you.

'Very likely', there may be.

Thank you.

brettpaul · 2 June 2011, 12:05 AM

The answer of course, is heroin....all Rolex metals are infused with heroin which is why they are addictive - one is never enough, when you get one you're okay for a while but then you need another fix (watch), they just leave you wanting more!!!

At least that's what my wife keeps telling me!!

Grumpy Badger · 2 June 2011, 12:10 AM

Quote:

Originally Posted by brettpaul

The answer of course, is heroin....all Rolex metals are infused with heroin which is why they are addictive - one is never enough, when you get one you're okay for a while but then you need another fix (watch), they just leave you wanting more!!!

At least that's what my wife keeps telling me!!

So THATS why my house ends up like a scene from 'Trainspotting' if I wear my TAG for a day or two!!! I'm going through Cold Turkey!

oceandweller · 2 June 2011, 12:11 AM

Quote:

Originally Posted by brettpaul

The answer of course, is heroin....all Rolex metals are infused with heroin which is why they are addictive - one is never enough, when you get one you're okay for a while but then you need another fix (watch), they just leave you wanting more!!!

At least that's what my wife keeps telling me!!

Thank you.

Your wife is spot-on.

Thank you.

Ricco · 2 June 2011, 12:13 AM

Prestige brand name synonymous with build quality

Megalobyte · 2 June 2011, 12:14 AM

Quote:

Originally Posted by DG123

1) quality, long lasting product
2) good advertising
3) the "name" Rolex has a pleasing sound, appealing to all languages.
* don't underestimate the power of a name. For example....

You're right. Ask yourself why Google ended up way ahead of Yahoo, or even better, AltaVista? Remember them? Me neither. :) Whoever thought of the name Google wins a prize.

Needless to say, I often Google Rolex. :)

rmfnla · 2 June 2011, 02:03 AM

I just think my DJ is the best-looking watch available at any price.

I also like that it is solid and well-sealed and I like the two tones.

It just works for me!

learpilot · 2 June 2011, 02:07 AM

Every Item has its KING for example:

American Sports Car= Corvette
TV's= Panasonic or Samsung
Golf Clubs= Taylormade
Boats=Sea Ray

The King of watches is ROLEX and always will be.Long live the King.

Roxas · 2 June 2011, 03:41 AM

Brand recognition and price and its positioning.

Brand recognition is the best in the world.
Price is not too much expensive but enough expensive to make it desirable. (It has been changing though.)
Positioning: Rolex has no direct competitors they are not high, not low, not in the middle, but just above middle.

pyxis · 2 June 2011, 03:59 AM

I have a personal unscientific observation.

Rolex has generally been considered to in the same luxury level/class products as BMW or Mercedes cars, with various price points for each brand. Coincidentally they are also produced in roughly the same quantity of approx just under a million units each year.

Now, take a year's production of each brand and look at them 10 years later: Most of the BMs and Mercs would have been scrapped. Of those still on the roads, most would be worth only a very small fraction of their original purchase price.

After 10 years of use (and sometime abuse!

) almost all the Rolexes would still be ticking merrily away, and most of them would still be worth at least their original purchase price, with the SS sports models most likely to be worth more than the original purchase price.

I can't think of any other luxury products that are so readily available and yet have such endurance and overwhelming desirability. Rolex has no need to go down the path of issuing "limited edition" watches that so many brands resort to. Such is the power of the brand ROLEX, with great products back by great marketing

boxbrownie · 2 June 2011, 04:04 AM

Quote:

Originally Posted by learpilot

Every Item has its KING for example:

American Sports Car= Corvette
TV's= Panasonic or Samsung
Golf Clubs= Taylormade
Boats=Sea Ray

The King of watches is ROLEX and always will be.Long live the King.

Nah, boats = Azimut.....you just cannot beat Italian style in a yacht, unfortunately they come with Italian engineering too

(just kidding folks, thankfully they are most certainly NOT built like a Fiat/Lancia

)

moviefreak · 2 June 2011, 05:28 AM

Quote:

Originally Posted by learpilot

Every Item has its KING for example:

American Sports Car= Corvette
TV's= Panasonic or Samsung
Golf Clubs= Taylormade
Boats=Sea Ray

The King of watches is ROLEX and always will be.Long live the King.

The King is Elvis...

..and he wore the King Midas so he was covered by Rolex..

boogiebot · 2 June 2011, 06:04 AM

IMO i think that have done the perfect job of marketing to the masses. whenever you think of luxury watches the first company that comes to mind is Rolex. and anytime you are considered successful the first thing that comes to mind is Rolex.

not saying i agree or disagree...this is just my observation.

Director EDTF · 2 June 2011, 06:19 AM

Rolex is a Luxury Watch and is held as a status symbol by many. Yes, there are more expensive brands but none as well known as ROLEX. Being able to afford a Rolex is a milestone in life when you had to work for it......hence the magic!!!!

Gerardus · 2 June 2011, 06:21 AM

Same like gold for me.

crew · 2 June 2011, 06:40 AM

Originally Posted by learpilot
Every Item has its KING for example:

American Sports Car= Corvette
TV's= Panasonic or Samsung
Golf Clubs= Taylormade
Boats=Sea Ray

Tv's? Sony (I own 4, all are great)
Boats? Cobalt. (I happen to own my 5th Sea Ray)

learpilot · 2 June 2011, 06:44 AM

Quote:

Originally Posted by crew

Originally Posted by learpilot
Every Item has its KING for example:

American Sports Car= Corvette
TV's= Panasonic or Samsung
Golf Clubs= Taylormade
Boats=Sea Ray

Tv's? Sony (I own 4, all are great)
Boats? Cobalt. (I happen to own my 5th Sea Ray)

Sony = the old king,but its still a great tv.

crew · 2 June 2011, 06:49 AM

Quote:

Originally Posted by learpilot

Sony = the old king,but its still a great tv.

The old king?
You may be right about that. My neighbor just bought the new 55" top of the line Samsung. I have never seen a better picture. It's incredible.

Director EDTF · 2 June 2011, 06:51 AM

I have the 55" Samsung as well. What a picture!!!

GolfPunk · 2 June 2011, 06:57 AM

Quote:

Originally Posted by Sharkrolex

May you please enlighten me with examples of the watches you are referring to?
Very much appreciated.

Could refer to:

Patek Philippe
Certain JLC
Certain IWC

GolfPunk · 2 June 2011, 06:59 AM

Quote:

Originally Posted by learpilot

Every Item has its KING for example:

American Sports Car= Corvette
TV's= Panasonic or Samsung
Golf Clubs= Taylormade
Boats=Sea Ray

The King of watches is ROLEX and always will be.Long live the King.

Beg to differ on a couple here:

TV's:: Bang & Olufsen
Golf:: you will definitely find Ping is golfs Rolex equivalent though the best clubs could be Vega!!

1 June 2011, 11:06 PM	#1
oceandweller Member Join Date: Apr 2011 Location: Sydney, Australia Posts: 461	The magic of Rolex Very likely, there are several better and cheaper watches than Rolex. At the same time, there are also several better and more expensive watches than Rolex, yet there is a countless number of people who are still craving to own a Rolex watch, at least one during his life-time. What is the magic of Rolex, you reckon?

1 June 2011, 11:08 PM	#2
moviefreak "TRF" Member Join Date: Nov 2008 Location: in my house... Posts: 5,524	It has good reputation... __________________ Cheers, Eduardo Be a WIS not a WUSS... and remove all the stickers..

1 June 2011, 11:21 PM	#4
Grumpy Badger "TRF" Member Join Date: Mar 2011 Real Name: Mark Location: Bonny Scotland Watch: 14060M Sub (cosc) Posts: 5,280	The magic of Rolex is that they had cool advertising and GREAT product placement back in the day, they were way ahead of the game. They then kept the reputation because the product delivered on it's promises. It was all the cool images of Rolex (think Bond, National Geographic) that made us all grow up wanting one SO bad it hurt!!! __________________ Don't mind me. I'm full of scotch, bitterness and impure thoughts! "You have enemies? Good! That means you stood up for something, sometime in your life." Sir Winston Leonard Spencer-Churchill KG, OM, CH, TD, PC, DL, FRS.

2 June 2011, 02:03 AM	#16
rmfnla "TRF" Member Join Date: Dec 2006 Real Name: Richard Location: Los Angeles, CA Watch: TT DJ Posts: 4,456	I just think my DJ is the best-looking watch available at any price. I also like that it is solid and well-sealed and I like the two tones. It just works for me! __________________ Today, I believe my jurisdiction ends here... Lug Hole Lover®

2 June 2011, 06:21 AM	#24
Gerardus "TRF" Member Join Date: Apr 2009 Real Name: Gerardus Location: EU Watch: ♕ Posts: 11,911	Same like gold for me. __________________ ♕16570 ♕126610 ♕126333

1 June 2011, 11:10 PM	#3
chicfarmer1 "TRF" Member Join Date: Oct 2010 Real Name: J Location: USA Midwest Watch: Midsize Datejust Posts: 2,611	Dependability and toughness married with excellent design. Yep, I'll pay for that.

1 June 2011, 11:35 PM	#5
horseco "TRF" Member Join Date: Jan 2011 Real Name: Anthony Location: North Jersey Watch: Daytona 116528 Posts: 3,388	heritage... knowing a person living in 1961 would immediately recognize a Rolex in 2011... is magical

2 June 2011, 12:05 AM	#11
brettpaul "TRF" Member Join Date: Sep 2008 Real Name: Brett Location: Bahrain, Dubai Watch: Rolex and AP Posts: 5,538	The answer of course, is heroin....all Rolex metals are infused with heroin which is why they are addictive - one is never enough, when you get one you're okay for a while but then you need another fix (watch), they just leave you wanting more!!! At least that's what my wife keeps telling me!!

2 June 2011, 12:13 AM	#14
Ricco Member Join Date: May 2011 Location: Jakarta Posts: 333	Prestige brand name synonymous with build quality

2 June 2011, 02:07 AM	#17
learpilot "TRF" Member Join Date: May 2011 Real Name: gary Location: Naples,FL Watch: TT GMTII ,SUB c, Posts: 335	Every Item has its KING for example: American Sports Car= Corvette TV's= Panasonic or Samsung Golf Clubs= Taylormade Boats=Sea Ray The King of watches is ROLEX and always will be.Long live the King.

2 June 2011, 03:41 AM	#18
Roxas "TRF" Member Join Date: Mar 2010 Location: Earth Watch: 14060M Posts: 516	Brand recognition and price and its positioning. Brand recognition is the best in the world. Price is not too much expensive but enough expensive to make it desirable. (It has been changing though.) Positioning: Rolex has no direct competitors they are not high, not low, not in the middle, but just above middle.

2 June 2011, 03:59 AM	#19
pyxis "TRF" Member Join Date: Dec 2008 Real Name: William Tan Location: Malaysia Watch: GMT IIc SS Posts: 191	I have a personal unscientific observation. Rolex has generally been considered to in the same luxury level/class products as BMW or Mercedes cars, with various price points for each brand. Coincidentally they are also produced in roughly the same quantity of approx just under a million units each year. Now, take a year's production of each brand and look at them 10 years later: Most of the BMs and Mercs would have been scrapped. Of those still on the roads, most would be worth only a very small fraction of their original purchase price. After 10 years of use (and sometime abuse! ) almost all the Rolexes would still be ticking merrily away, and most of them would still be worth at least their original purchase price, with the SS sports models most likely to be worth more than the original purchase price. I can't think of any other luxury products that are so readily available and yet have such endurance and overwhelming desirability. Rolex has no need to go down the path of issuing "limited edition" watches that so many brands resort to. Such is the power of the brand ROLEX, with great products back by great marketing

2 June 2011, 06:04 AM	#22
boogiebot "TRF" Member Join Date: Apr 2011 Location: canada Watch: me post! Posts: 3,804	IMO i think that have done the perfect job of marketing to the masses. whenever you think of luxury watches the first company that comes to mind is Rolex. and anytime you are considered successful the first thing that comes to mind is Rolex. not saying i agree or disagree...this is just my observation.

2 June 2011, 06:19 AM	#23
Director EDTF 2024 ROLEX DATEJUST41 Pledge Member Join Date: May 2011 Real Name: Nelson Location: Central, NJ Posts: 2,435	Rolex is a Luxury Watch and is held as a status symbol by many. Yes, there are more expensive brands but none as well known as ROLEX. Being able to afford a Rolex is a milestone in life when you had to work for it......hence the magic!!!!

2 June 2011, 06:40 AM	#25
crew "TRF" Member Join Date: Mar 2009 Real Name: John Location: Rochester/Naples Watch: Pepsi Posts: 18,249	Originally Posted by learpilot Every Item has its KING for example: American Sports Car= Corvette TV's= Panasonic or Samsung Golf Clubs= Taylormade Boats=Sea Ray Tv's? Sony (I own 4, all are great) Boats? Cobalt. (I happen to own my 5th Sea Ray)

2 June 2011, 06:51 AM	#28
Director EDTF 2024 ROLEX DATEJUST41 Pledge Member Join Date: May 2011 Real Name: Nelson Location: Central, NJ Posts: 2,435	I have the 55" Samsung as well. What a picture!!!

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