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eb641 · 2 March 2008, 04:14 AM

...You may remember my abortive Daytona AD call a couple months ago. The Black dial stainless Daytona had, unbeknownst to the Jared rep who called me, been promised to another "guest" by the general Mgr. Because of this irregularity, I was assued of being next on the hit list...Well, I hope when and if the call comes, I'l have the courage to turn down the new scandalous price! $7950 is bad enough but $9200 {if true} is actually laughable for a stainless watch. Does this mean that with the new price increase, a replacement stainless bracelet for the Daytona or GMTC would be around $2500? I remember {I know, old news} when a stainless bracelet went for around $35 bucks..Early eighties I believe..Rolex is pricing itself into the dilletante market and I do believe they are in danger of losing a part of their loyal customer base. Definitely pricing is now for the ascot and no socks crowd.

SPACE-DWELLER · 2 March 2008, 04:20 AM

You probably right that the bracelet as a spare part will see a price increase, as well.

Anyway, unfortunately it's seller's market, and I doubt that your AD would sell the SS Daytona to the old price (even though he almost ought to after having let you down last time).

JostheBoss · 2 March 2008, 04:23 AM

I'd love to see that AD's face on the other side when he has to digest your "No thank you!"

Letsgodiving · 2 March 2008, 04:44 AM

Quote:

Originally Posted by JostheBoss

I'd love to see that AD's face on the other side when he has to digest your "No thank you!"

He'll just move on to the next person on a long list.

clbcpa · 2 March 2008, 05:04 AM

Quote:

Originally Posted by eb641

Definitely pricing is now for the ascot and no socks crowd.

I dont wear socks.. send it to me at 9200.. still better than grey market!

walds11 · 2 March 2008, 05:09 AM

I'll still take one at $9,200 any day of the week. Send it me way :)

dickyb · 2 March 2008, 05:48 AM

$9200 seems a bit excessive for a SS watch. I have not seen the complete new list, but I think the new price for a Platinum Yachtmaster is $9175. Makes absolutely no sense. Rolex must be confident if they think these prices will hold. If they get in a tough spot, they can always let the AD's start discounting.

f16570 · 2 March 2008, 05:51 AM

Folks will still pay it.

mullman · 2 March 2008, 05:59 AM

I bought a some new bracelets in the early 90s.
SS Jubilee and an SS OysterLock. Each was well into the $5xx range.
IIRC $525 OysterLock and $575 Jubilee. The receipts are here somewhere.

I find it very hard to believe that in the 80s SS bracelets were $35.

Personally i am so SICK of all this griping the last few days.
Buy it or not, Rolex is not a necessity item like gas and milk, it is a luxury good.
Even given the current price increase, US watches are still a bargain on the global market.
10-20% increases should not cause such an alarm, IMHO.

The dollar stinks, it is what it is.
Last fall in Paris & London, a drink on the street was $5.00, sandwich maybe $10-12.
I filled a BMW M6 in Munich last year, it cost $141 at the time. Get used to it.

mborkow · 2 March 2008, 06:06 AM

Quote:

Personally i am so SICK of all this griping the last few days.
Buy it or not, Rolex is not a necessity item like gas and milk.
10-20% increases should not cause such an alarm, IMHO.

+1

maz · 2 March 2008, 06:06 AM

Price is never an issue....if you want the watch, you will pay the price. Look at what retailers are getting for SS Panerai's with ETA movements... they could charge 20 grand...and there will always be someone who will pay. Just the way it is with luxury goods. - Nik

watchnut · 2 March 2008, 06:54 AM

Quote:

Originally Posted by mullman

I bought a some new bracelets in the early 90s.
SS Jubilee and an SS OysterLock. Each was well into the $5xx range.
IIRC $525 OysterLock and $575 Jubilee. The receipts are here somewhere.

I find it very hard to believe that in the 80s SS bracelets were $35.

Personally i am so SICK of all this griping the last few days.
Buy it or not, Rolex is not a necessity item like gas and milk, it is a luxury good.
Even given the current price increase, US watches are still a bargain on the global market.
10-20% increases should not cause such an alarm, IMHO.

The dollar stinks, it is what it is.
Last fall in Paris & London, a drink on the street was $5.00, sandwich maybe $10-12.
I filled a BMW M6 in Munich last year, it cost $141 at the time. Get used to it.

Damnit, I'm tired of this beating around the bush! Say what you feel!

(I'd still rather be in Paris)

eb641 · 2 March 2008, 10:29 AM

....It's not the money. The watch can always be instantly flipped for a profit.It's just the OUTRAGE of the whole thing..Once on union square in S.F. I looked at a plain cowhide belt at Hermes for $600. My girlfriend referred to this scandal as "assigned pricing". Pricing having no relation to intrinsic value. Rolex seems to have embraced this concept rather well...Yes, the price was around $35. for a sub SS bracelet around 1980, unless I'm completely wrong on the date I bought one from Jacob's jewelers in Minneapolis...And yes ..this is possible.

TZL · 2 March 2008, 10:32 AM

$9200 is still better than paying $12k on the secondary market. Plus I'll bet the secondary market will increase prices as well.

Prices go up over time, USD sucks against Swiss Francs/Euro so of course Rolex has to raise prices.

The price increase actually makes me feel better because I was paying CDN 9600 for my new daytona which made sense when the Canadian dollar was worth less against the USD, but now that the USD=CDN, the $7900 vs CND 9600 felt like less of a deal.

I'm hoping CDN prices didn't increase much because I have another Daytona coming in soon.

topcat30093 · 2 March 2008, 10:43 AM

Quote:

Originally Posted by Letsgodiving

He'll just move on to the next person on a long list.

My thoughts exactly

krlyuzh · 2 March 2008, 10:46 AM

Quote:

Originally Posted by JostheBoss

I'd love to see that AD's face on the other side when he has to digest your "No thank you!"

I don't think there would be a 'face'....you say no, I call another customer. Simple as that. SS Daytonas will always sell within 24 hours of being at the store unless additionally marked up by dealer. This is the reason why dealer will not take a down payment on this watch.

ROLEX MAN · 2 March 2008, 10:51 AM

A BMW M3 $160.000 Aussie Dollars, to me a stupid price but people are on lists waiting for one, go figure that one????

tphan · 2 March 2008, 02:28 PM

[QUOTE=mullman;482695]I Personally i am so SICK of all this griping the last few days.
Buy it or not, Rolex is not a necessity item like gas and milk, it is a luxury good.

I do feel sorry for guys on waiting list for Rolex such as 116520 Daytona. Now it's $1300.00 then what they anticipated.

But then again, not having a Rolex on your wrist isn't gonna kill ya...so yes, its suck about the price increase but like Mullman said Rolex is a luxury buy. A Timex would do the job as well...my 14 yrs old Bulova Quartz still ticking...

boa2 · 2 March 2008, 02:42 PM

How about this one, which retails for $38K...and currently sells on the open market for around $70K!

RolexSoFla · 2 March 2008, 02:56 PM

Rolex will continue to sell their products at the same pace and SS daytonas will continue to fly out of the AD's even at $9200. And shouldn't be compared to Platinum Yachtmasters. Desirability sells the SS Daytona, not its precious metal content (or lack of). ;-)

eb641 · 2 March 2008, 03:06 PM

Should be turbo-platinum for that price, but of course it's stainless steel. Why not add another sub dial to the Nautilus and charge a MILLION! Some goofballs will surely be standing in line.....Maybe I'm just getting old. My grandmother resolutely refused to attend another movie when the price of a ticket reached 50 cents...On second thought, maybe the Nautilus pictured is white gold. The couple hundred bucks worth of gold alloy would certainly justify 70k being happily forked over.

Arturo · 2 March 2008, 03:18 PM

It is all about scarcity and marketing, and making people believe that somehow they are empowered by getting a piece of the scarcity. Ultimately a big fat joke, as it is just an SS watch. (Look at that gorgeous Patek)...But the SS Daytona, is so very pretty, but this process makes a guy like me evaluate authenticity and values. I don't buy anything because some third party tells me that it is rare and is the "to die for" thing to have. If I buy for those reasons, I am as hollow as the laughing executives who set this little joke up on us all.

eb641 · 2 March 2008, 03:31 PM

VERY well said, Arturo...Amen

ezmoney46 · 2 March 2008, 03:41 PM

It's all about what the market will bring, if they increased another 10-15% in six months and kept selling watches then that's what the market will bring. No one is forcing anyone to buy a rolex. Right?

Just my 2-cents

walds11 · 2 March 2008, 07:39 PM

I'll take that $9,200 call all day long. No dioubt. I might not keep 'em all.

That's a nice chunk of change for me to spend on one watch, but it's my one of my favorite chronos and probably my all-time favorite watch. It's pretty darn good looking too.

cbrenthus · 4 March 2008, 02:44 AM

I'd take that call. I just bought 3 in the last 2 weeks, so I'm not interested in dropping $10K on a watch right now, but on the other hand I could easily flip it for a $2-$3K profit, so why not. Or I would keep it, and in 5 y years see the shocked looks on other people when I tell them I "only" paid $10K

crimscrem · 4 March 2008, 04:17 AM

Quote:

Originally Posted by cbrenthus

I'd take that call. I just bought 3 in the last 2 weeks, so I'm not interested in dropping $10K on a watch right now, but on the other hand I could easily flip it for a $2-$3K profit, so why not. Or I would keep it, and in 5 y years see the shocked looks on other people when I tell them I "only" paid $10K

I'm kind of in this boat having bought 3 in the past couple of months. If I got the call, I'd go ahead and buy the Daytona too and not flip it unless something drastically bad happened with my finances. I want the daytona, and as far as I can tell, it ain't getting any cheaper.

True Brit · 4 March 2008, 04:43 AM

All this talk make me smile because a few years ago some would have said that $7900 was ridiculous and too high and in a few years, when the next price increase appears, some people will be saying that $9200 is a great price.

So why not relax. Buy what you like and want within your budget. Don't ever think of a Rolex as an investment because as investments go they are pathetic.

Buy it, wear the darn thing and if you have to worry if you scratch it or knock it around then you are buying beyond your budget comfort level.

PS Send me the information on the AD that has one in stock.

DJF881 · 4 March 2008, 05:29 AM

Quote:

Originally Posted by dickyb

$9200 seems a bit excessive for a SS watch. I have not seen the complete new list, but I think the new price for a Platinum Yachtmaster is $9175. Makes absolutely no sense. Rolex must be confident if they think these prices will hold. If they get in a tough spot, they can always let the AD's start discounting.

Platinum YM has a platinum bezel and dial. It's still a steel case and bracelet.

Ferrari Fan · 8 March 2008, 06:51 AM

People say they are so easy to flip for an instant 2-3k profit. But yet legit brand new 06/07 SS Daytonas sit unsold on Ebay with no bids for very long periods of time. I dont buy the instant profit potential.

Quote:

Originally Posted by cbrenthus

I'd take that call. I just bought 3 in the last 2 weeks, so I'm not interested in dropping $10K on a watch right now, but on the other hand I could easily flip it for a $2-$3K profit, so why not. Or I would keep it, and in 5 y years see the shocked looks on other people when I tell them I "only" paid $10K

2 March 2008, 04:14 AM	#1
eb641 "TRF" Member Join Date: Apr 2007 Location: USA Posts: 274	The $9200.ad Call? ...You may remember my abortive Daytona AD call a couple months ago. The Black dial stainless Daytona had, unbeknownst to the Jared rep who called me, been promised to another "guest" by the general Mgr. Because of this irregularity, I was assued of being next on the hit list...Well, I hope when and if the call comes, I'l have the courage to turn down the new scandalous price! $7950 is bad enough but $9200 {if true} is actually laughable for a stainless watch. Does this mean that with the new price increase, a replacement stainless bracelet for the Daytona or GMTC would be around $2500? I remember {I know, old news} when a stainless bracelet went for around $35 bucks..Early eighties I believe..Rolex is pricing itself into the dilletante market and I do believe they are in danger of losing a part of their loyal customer base. Definitely pricing is now for the ascot and no socks crowd.

2 March 2008, 04:20 AM	#2
SPACE-DWELLER "TRF" Member Join Date: Apr 2007 Real Name: Bo Location: Denmark Watch: Rolex, of course! Posts: 22,436	You probably right that the bracelet as a spare part will see a price increase, as well. Anyway, unfortunately it's seller's market, and I doubt that your AD would sell the SS Daytona to the old price (even though he almost ought to after having let you down last time). __________________ With kind regards, Bo LocTite 221: The Taming Of The Screw...

2 March 2008, 04:23 AM	#3
JostheBoss "TRF" Member Join Date: Oct 2007 Real Name: Jos Location: South Africa Watch: SS GMT IIc Posts: 741	I'd love to see that AD's face on the other side when he has to digest your "No thank you!" __________________ Life isn't what it is...it's what it looks like

2 March 2008, 05:09 AM	#6
walds11 "TRF" Member Join Date: Jul 2005 Real Name: Adam Location: Philly ‘burbs Posts: 5,637	I'll still take one at $9,200 any day of the week. Send it me way :) __________________ Adam

2 March 2008, 05:51 AM	#8
f16570 "TRF" Member Join Date: Jan 2007 Real Name: F Location: Scotland Watch: Exp II White Face Posts: 4,272	Folks will still pay it. __________________ Why have what's new when you have what's best. f

2 March 2008, 05:48 AM	#7
dickyb Banned Join Date: May 2007 Location: United States Posts: 145	$9200 seems a bit excessive for a SS watch. I have not seen the complete new list, but I think the new price for a Platinum Yachtmaster is $9175. Makes absolutely no sense. Rolex must be confident if they think these prices will hold. If they get in a tough spot, they can always let the AD's start discounting.

2 March 2008, 05:59 AM	#9
mullman "TRF" Member Join Date: Dec 2007 Real Name: Grey Location: NC Posts: 268	I bought a some new bracelets in the early 90s. SS Jubilee and an SS OysterLock. Each was well into the $5xx range. IIRC $525 OysterLock and $575 Jubilee. The receipts are here somewhere. I find it very hard to believe that in the 80s SS bracelets were $35. Personally i am so SICK of all this griping the last few days. Buy it or not, Rolex is not a necessity item like gas and milk, it is a luxury good. Even given the current price increase, US watches are still a bargain on the global market. 10-20% increases should not cause such an alarm, IMHO. The dollar stinks, it is what it is. Last fall in Paris & London, a drink on the street was $5.00, sandwich maybe $10-12. I filled a BMW M6 in Munich last year, it cost $141 at the time. Get used to it. __________________ Best, -Grey

2 March 2008, 06:06 AM	#11
maz Member Join Date: Dec 2007 Real Name: Nik Location: CT Watch: SS GMT II C Posts: 69	Price is never an issue....if you want the watch, you will pay the price. Look at what retailers are getting for SS Panerai's with ETA movements... they could charge 20 grand...and there will always be someone who will pay. Just the way it is with luxury goods. - Nik

2 March 2008, 10:29 AM	#13
eb641 "TRF" Member Join Date: Apr 2007 Location: USA Posts: 274	....It's not the money. The watch can always be instantly flipped for a profit.It's just the OUTRAGE of the whole thing..Once on union square in S.F. I looked at a plain cowhide belt at Hermes for $600. My girlfriend referred to this scandal as "assigned pricing". Pricing having no relation to intrinsic value. Rolex seems to have embraced this concept rather well...Yes, the price was around $35. for a sub SS bracelet around 1980, unless I'm completely wrong on the date I bought one from Jacob's jewelers in Minneapolis...And yes ..this is possible.

2 March 2008, 10:32 AM	#14
TZL "TRF" Member Join Date: Oct 2007 Location: Atherton, CA Posts: 120	$9200 is still better than paying $12k on the secondary market. Plus I'll bet the secondary market will increase prices as well. Prices go up over time, USD sucks against Swiss Francs/Euro so of course Rolex has to raise prices. The price increase actually makes me feel better because I was paying CDN 9600 for my new daytona which made sense when the Canadian dollar was worth less against the USD, but now that the USD=CDN, the $7900 vs CND 9600 felt like less of a deal. I'm hoping CDN prices didn't increase much because I have another Daytona coming in soon. __________________ 116520 SS Daytona Cosmograph, White Dial 116520 SS Daytona Cosmograph, White Dial, yeah i know...I have two 116233 TT Datejust w/Jubilee, White Dial, Romans Seriously liking the YMII....

2 March 2008, 10:51 AM	#17
ROLEX MAN 2024 ROLEX DATEJUST41 Pledge Member Join Date: Jan 2008 Real Name: Martin Location: land down under Watch: you? "YES PLEASE"! Posts: 3,686	A BMW M3 $160.000 Aussie Dollars, to me a stupid price but people are on lists waiting for one, go figure that one????

2 March 2008, 02:28 PM	#18
tphan "TRF" Member Join Date: Mar 2008 Location: Dallas, TX Posts: 831	[QUOTE=mullman;482695]I Personally i am so SICK of all this griping the last few days. Buy it or not, Rolex is not a necessity item like gas and milk, it is a luxury good. I do feel sorry for guys on waiting list for Rolex such as 116520 Daytona. Now it's $1300.00 then what they anticipated. But then again, not having a Rolex on your wrist isn't gonna kill ya...so yes, its suck about the price increase but like Mullman said Rolex is a luxury buy. A Timex would do the job as well...my 14 yrs old Bulova Quartz still ticking...

2 March 2008, 02:56 PM	#20
RolexSoFla Member Join Date: Jun 2007 Location: GMT-5 Watch: SS Daytona, ND Sub Posts: 269	Rolex will continue to sell their products at the same pace and SS daytonas will continue to fly out of the AD's even at $9200. And shouldn't be compared to Platinum Yachtmasters. Desirability sells the SS Daytona, not its precious metal content (or lack of). ;-)

2 March 2008, 03:06 PM	#21
eb641 "TRF" Member Join Date: Apr 2007 Location: USA Posts: 274	Should be turbo-platinum for that price, but of course it's stainless steel. Why not add another sub dial to the Nautilus and charge a MILLION! Some goofballs will surely be standing in line.....Maybe I'm just getting old. My grandmother resolutely refused to attend another movie when the price of a ticket reached 50 cents...On second thought, maybe the Nautilus pictured is white gold. The couple hundred bucks worth of gold alloy would certainly justify 70k being happily forked over.

2 March 2008, 03:18 PM	#22
Arturo "TRF" Member Join Date: May 2005 Real Name: Arturo Location: Pacific Northwest Watch: Black GMT ll Posts: 1,271	It is all about scarcity and marketing, and making people believe that somehow they are empowered by getting a piece of the scarcity. Ultimately a big fat joke, as it is just an SS watch. (Look at that gorgeous Patek)...But the SS Daytona, is so very pretty, but this process makes a guy like me evaluate authenticity and values. I don't buy anything because some third party tells me that it is rare and is the "to die for" thing to have. If I buy for those reasons, I am as hollow as the laughing executives who set this little joke up on us all.

2 March 2008, 03:31 PM	#23
eb641 "TRF" Member Join Date: Apr 2007 Location: USA Posts: 274	VERY well said, Arturo...Amen

2 March 2008, 03:41 PM	#24
ezmoney46 Member Join Date: Nov 2006 Real Name: steve Location: florida Watch: several Posts: 711	It's all about what the market will bring, if they increased another 10-15% in six months and kept selling watches then that's what the market will bring. No one is forcing anyone to buy a rolex. Right? Just my 2-cents

2 March 2008, 07:39 PM	#25
walds11 "TRF" Member Join Date: Jul 2005 Real Name: Adam Location: Philly ‘burbs Posts: 5,637	I'll take that $9,200 call all day long. No dioubt. I might not keep 'em all. That's a nice chunk of change for me to spend on one watch, but it's my one of my favorite chronos and probably my all-time favorite watch. It's pretty darn good looking too.

4 March 2008, 02:44 AM	#26
cbrenthus "TRF" Member Join Date: Feb 2007 Real Name: Brandon Location: FL Watch: ing my second hand Posts: 869	I'd take that call. I just bought 3 in the last 2 weeks, so I'm not interested in dropping $10K on a watch right now, but on the other hand I could easily flip it for a $2-$3K profit, so why not. Or I would keep it, and in 5 y years see the shocked looks on other people when I tell them I "only" paid $10K __________________ www.bknicholas.com www.myspace.com/bknicholas

4 March 2008, 04:43 AM	#28
True Brit "TRF" Member Join Date: Jan 2008 Location: Los Angeles Posts: 8	All this talk make me smile because a few years ago some would have said that $7900 was ridiculous and too high and in a few years, when the next price increase appears, some people will be saying that $9200 is a great price. So why not relax. Buy what you like and want within your budget. Don't ever think of a Rolex as an investment because as investments go they are pathetic. Buy it, wear the darn thing and if you have to worry if you scratch it or knock it around then you are buying beyond your budget comfort level. PS Send me the information on the AD that has one in stock.

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