Best time to buy 116500 Daytona?

[TimeToWatch]

I'm curious as to when everyone thinks the best time to buy the new Daytona is, from the perspective of depreciation.

Do you think it is most wise to buy at list now or will the preowned price once (/if) demand goes down be less than $12.4k?

The one factor I'm considering is the potential for future price hikes. If you bought a 116520 in 2000 it was just under $7k, which would have made it a great buy at list when it first came out.

I realize this is pure speculation, but I'm thinking with the popularity of this watch it'll never be worth less than current MSRP.

What do you guys think?

[traf]

The best time to buy one of these is whenever one becomes available to you. Waiting lists are spanning years...


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[HL65]

I bought my black 116500 at retail and quite happy about it. I will gladly pay retail for white one when I get the call! So best time is when it becomes available to you. Anything other than that is pure speculation and nobody has any idea outside of Rolex themselves.

[Etschell]

anytime. if you want a deal go buy a ss bezel model instead.

[ap1]

Asap

[beshannon]

Originally Posted by aschneid

Best time to buy 116500 Daytona from the perspective of depreciation.

When are you thinking about selling it?

[dabbotjordan]

When the world comes to an end!

[chronoman]

Get lucky enough to follow an indecisive fellow. He wore the black face for a week, and went with the white. While this may be more common than it sounds. It's all about the dealer.

[KBM]

ASAP, as they aren't exactly easy to find right now. If you have the chance and means, I'd say don't think twice!

[AK797]

Yesterday.

[Mick P]

aschneid

The best time to buy a 116500 is when Rolex announce its successor in about twenty years from now.

Today it is fantastic in the eyes of Rolex owners but once a successor has been announced, it will become out of fashion and will be dumped in droves.

Such is the fickle market of Rolex.

Regards

Mick

[watchwatcher]

Right about now.

[sensui]

Honestly....Rolex sees what the Daytona is doing to the market....IMO part of the approach could be to limit supplies now to continue the hype and have no problems raising prices later.....they have been long overdue and I'm sure the sales figures on Swiss watches are holding them back....but I think the price will surely go up on this one and people would still want it like hotcakes.

[GB-man]

I would not bank on future price hikes that aren't currency related. That strategy is out the window imho.

There is arguably no safer mass made watch to put your money in. Buy when you get the chance.

[masyv6]

The best time to buy is as soon as one was offered to you.

[Hollister]

Originally Posted by aschneid

I'm curious as to when everyone thinks the best time to buy the new Daytona is, from the perspective of depreciation.

Mass-produced and seemingly very popular watch, which will sell and sell for years and years, and as such it's very unlikely to be seen as "rare" when it's eventually discontinued. Not a recipe for "investment" IMHO.

I think now, while it's overvalued, is the worst time to buy one.

The hype surrounding this model is completely inexplicable, to me at least.

[fskywalker]

As soon as you get one offered to you at retail, assuming you can pull the trigger!


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[oldsalt]

If you get "offered" one... grab it with both hands
I'm on a "list" at two AD's and still waiting.....

[BNA/LION]

Now!

[jon_jon]

Originally Posted by aschneid

I'm curious as to when everyone thinks the best time to buy the new Daytona is, from the perspective of depreciation.

Do you think it is most wise to buy at list now or will the preowned price once (/if) demand goes down be less than $12.4k?

The one factor I'm considering is the potential for future price hikes. If you bought a 116520 in 2000 it was just under $7k, which would have made it a great buy at list when it first came out.

I realize this is pure speculation, but I'm thinking with the popularity of this watch it'll never be worth less than current MSRP.

What do you guys think?

This is a very interesting thought process. Although prices were a lot less in year 2000 for the 116520, you would have to compare the inflation rates between year 2000 and 2015 to see if $7000 back in 2000 is equivalent to $12000 in year 2015.

I am not an economist and wouldn't know how to calculate inflation and price increases, but I am sure there are tools to easily measure whether Rolex watch price increases kept up with inflation or surpassed it over the past 15+ years. AFAIK there hasn't been any price increase in the US for the past 4 years.

You can also put $12.4K in an investment vehicle of your choice and see what that grows to in 5 years and decide to purchase the 116500 at that time, either new or pre-owned. But then unless you have plenty of other watches you can wear, you wouldn't have the enjoyment of having the 116500 on your wrist during that 5 year time period.

[Speed]

How long are you willing to wait for a "good depreciation" situation? Is that the key criteria?

You could be dead - if you're not careful. Or...even if you are.

If I really wanted one, I'd get one as soon as I could pay the going rate - preferably msrp.

[redalert]

best time to buy is probably right when AD calls you that they got one.

wait for the demand to go down? lol probably never going to happen

[ajas]

Now if you can find any

[WAK4]

I think it's the safest bet of any current Rolex to maintain the majority of its value, and worth buying now if you can.

[subtona]

When you can get one at retail or below.

[fishingbear]

What he said ^^^

[Token74]

When it first becomes available! It's great to have a watch that is relatively rare, even if the rarity doesn't last.

[RJRJRJ]

It will never sell for less than $12,400.

[padi56]

Originally Posted by Hollister

Mass-produced and seemingly very popular watch, which will sell and sell for years and years, and as such it's very unlikely to be seen as "rare" when it's eventually discontinued. Not a recipe for "investment" IMHO.

I think now, while it's overvalued, is the worst time to buy one.

The hype surrounding this model is completely inexplicable, to me at least.

Have to agree no Rolex modern day watch is rare just some made in smaller numbers.Myself cannot understand why there is a shortage of the ceramic Daytona unless most are ending up on the grey market.Its not like it's a new watch it's just basically like the 116710BLNR was Bezel and a few cosmetic changes.With the Daytona push on ceramic bezel change instead of the steel and slightly different dials just basically cosmetically changed.And some crazy quotes by the ADs one quote reported on forum was 25 years.Rolex is a business and like all businesses that make products for sale, they want to make and sell as many as possible,if I was in charge of Rolex surely that would be my main priority .

[Token74]

Originally Posted by padi56

Rolex is a business and like all businesses that make products for sale, they want to make and sell as many as possible,if I was in charge of Rolex surely that would be my main priority .

It's hard to say as there are so many factors involved. They will want to make as much profit as possible in a sustainable way with a long term view. That may not be the same as selling as many as possible.

I'm sure they could produce a vast number of the 116500 very quickly and flood the market, but that would reduce the appeal for many and people might start to question the £8,250 price tag, which might lead to a need to lower prices and reduce margin.

It can be argued that selling four times as many and suffering a slight dent to the margin would still give an overall positive upside, but not if that meant people buying the Daytona instead of the GMT for instance (rather than a true incremental sale), which it might if prices were lowered on the Daytona.

I'm a big fan of the Daytona, but it's hard to justify the £2.5k premium over a GMT, except for the fact that keeping volumes low (relatively) creates hype, and hype creates demand, and demand inflates prices. It's the same reason I suspect that the BLNR is kept in relatively short supply, because otherwise they may struggle to charge such a premium over the LN.

For people prepared to put the groundwork in, and for people in the know or who have a good relationship with AD's etc, I'm sure a 116500 can be had whether you're on a waiting list or not. But otherwise they are hard to get and the fact that Rolex are keeping supply (relatively) short cannot be argued with. There must be a reason, and I suspect it's a very clever commercial strategy that has worked for them for a long time.

It is true that no modern Rolex will be 'rare' if using the term to relate to absolute exclusivity or future values. However, I have never met anyone else wearing a 116600 (in just over two years of ownership), and I am yet to meet anyone else wearing a 116500, so in my world these count as rare and it is part of their appeal. But I am not expecting to make a profit on either because of rarity.