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Old 22 December 2019, 08:35 AM   #1
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Official JANUARY 1st PRICING -USA
Here is some of the new MSRP's effective Jan 1st 2020

Submariner
114060: $7,900.00
116610: $8,950.00
116610LV: $9,350.00
116613LB/LN: $14,100.00
116618LB: $35,750.00
116619LB: $38,350.00

Seadweller
126603: $16,600.00
126600: $11,700.00
126660: $12,600.00
126660 D Blue: $12,900.00

GMT Master II
126710BLNR: $9,700.00
126710BLRO: $9,700.00
126711CHNR: $14,800.00
126715CHNR: $38,350.00
126719 BLUE: $38,250.00
126719 METEOR: $39,900.00

Daytona
116500LN: $13,150.00
116503: $17,400.00
116505: $39,350.00
116509: $39,350.00
116508: $36,650.00
116518LN :$28,500.00
116515LN $29,700.00
116519LN: $29,700.00

Day Date 40
228238: $36,650.00
228235: $39,250.00
228239: $39,250.00
228206: $63,250.00

Skydweller
326934: $14,800.00
326935: $49,950.00
326938: $46,650.00
326933: $17,650.00

Explorer
214270 $6,550.00
216570: $8,350.00

About 3-8% for the increase. Some models had very very minimal increases
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Old 22 December 2019, 08:37 AM   #2
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Wow, it’s real!


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Old 22 December 2019, 08:38 AM   #3
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Does this translate to around 7.5% like in the UK too?
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Old 22 December 2019, 08:42 AM   #4
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Thanks for sharing!
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Old 22 December 2019, 08:51 AM   #5
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Thanks for sharing David!!
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Old 22 December 2019, 08:53 AM   #6
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Looks like a3 to 5% increase depending on watch.....and it looks like the explorer stays same price.
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Old 22 December 2019, 08:56 AM   #7
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Thank you for the update, really not a huge increase as rumoured...
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Old 22 December 2019, 08:58 AM   #8
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Thanks OP, much appreciated
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♛ 116689 ♛ 116500LN Blk ♛ 116500LN Wht ♛ Sky Dweller 326934-003 ♛ 126710BLNR ♛ 126710BLRO - ♛ 126610LV ♛ 16520 ♛ 16523 ♛ 16610 ♛ 5513 Birth Year - ✠ Patek Philippe 5980/1A-001 - AP 26331ST Panda - Panerai Fiddy 127, Bronzo 671, 687, 111, Ω Speedmaster 1957 Broad Arrow, Daniel Roth Endurer Chronosprint, Cartier Santos XL - ✿ Tudor Black Bay 58 Bronze M79012M, Montblanc TimeWalker Chrono 41
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Old 22 December 2019, 08:58 AM   #9
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You pay more,its also worth more .
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Old 22 December 2019, 09:01 AM   #10
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Thanks David!!! You have a wonderful website sir
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Old 22 December 2019, 09:01 AM   #11
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Great post David. Much appreciated.


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Old 22 December 2019, 09:04 AM   #12
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Thanks for that David.
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Old 22 December 2019, 09:06 AM   #13
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Glad it happened and truthfully wish it was a bit of a larger increase.
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Old 22 December 2019, 09:07 AM   #14
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Makes me happy I got the root beer 2 days ago!!
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Old 22 December 2019, 09:12 AM   #15
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Guess I saved $400 getting my Sub Date in December.

The real question going into 2020 is any noticeable change in availability.
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Old 22 December 2019, 09:18 AM   #16
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Thank you, David!
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Old 22 December 2019, 09:20 AM   #17
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Thanks for sharing this David...have a Happy Holiday!
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Old 22 December 2019, 09:21 AM   #18
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Thanks for the headsup, Europe cannot be much different.

Btw, you should set up DavidSW Europe. I would be a regular customer.
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Old 22 December 2019, 09:22 AM   #19
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Thank you, David!
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Old 22 December 2019, 09:23 AM   #20
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Quote:
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Thanks for the headsup, Europe cannot be much different.

Btw, you should set up DavidSW Europe. I would be a regular customer.
David already ships internationally
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Old 22 December 2019, 09:24 AM   #21
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It's been a long time, these increases are pretty reasonable.
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Old 22 December 2019, 09:29 AM   #22
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David already ships internationally
Sure, but the taxes, fees, embargos and whatever.
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116610LN - 216570 Polar - 114300 Red Grape - 326934 White - 116660 Black - 126300 Blue - 116713LN - 116503 Black - 116900 - 126600 - 116618LB - 116689 - 79220R ETA
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Old 22 December 2019, 09:31 AM   #23
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Thanks for the heads up
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Old 22 December 2019, 09:32 AM   #24
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You’re the man David!!!
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Old 22 December 2019, 09:35 AM   #25
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GMT vs Exp II: $1350 for a rotating bezel.
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Old 22 December 2019, 09:39 AM   #26
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Thanks David!

Hopefully the newer 2020 stock of Submariners, etc., may include the 70 hour power reserves.


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Old 22 December 2019, 09:40 AM   #27
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Thanks for sharing David!
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Old 22 December 2019, 09:40 AM   #28
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GMT vs Exp II: $1350 for a rotating bezel.
there is also a newer movement and updated bracelet John
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Old 22 December 2019, 09:41 AM   #29
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It's been a long time, these increases are pretty reasonable.
Overdue and very conservative increase .
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Old 22 December 2019, 09:43 AM   #30
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Quote:
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Glad it happened and truthfully wish it was a bit of a larger increase.
Me too, if it helps discourage folks from outlaying the higher costs for flipping purposes!

Anything that aids in deterring that garbage!


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