Why is the 126655 yacht master so expensive?

[japanWatchLover]

Just wondering, bracelet is rubber, PM out of favor, and less popular model. Think price is the limit factor on this model becoming more popular ? Even the delta between 126655 and the rose gold Daytona on oysterflex will make most just go for the Daytona. Also, at this price point they start competing w/ holy trinity watches.


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[GMTSpas]

Originally Posted by japanWatchLover

Just wondering, bracelet is rubber, PM out of favor, and less popular model. Think price is the limit factor on this model becoming more popular ? Even the delta between 126655 and the rose gold Daytona on oysterflex will make most just go for the Daytona. Also, at this price point they start competing w/ holy trinity watches.


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I have the 116655, obviously the 126655 has the updated movement* but aside from that, the model was groundbreaking for Rolex. They introduced the oysterflex, brought back the gilt dial and the red text. Bracelet is more than rubber, lots of people love PM, not so sure its a "less popular model"

[kieselguhr]

The majority of people outside this community don’t overthink these things when they buy these watches.

[GoingPlaces]

I tend to agree. For a little more you go OF Daytona. For less than 10K you go all gold, DD, Daytona or Sub. For me its a no brainer. Love the YM on OF but the numbers just don't make sense.

[socalwatchcollector]

Originally Posted by GoingPlaces

I tend to agree. For a little more you go OF Daytona. For less than 10K you go all gold, DD, Daytona or Sub. For me its a no brainer. Love the YM on OF but the numbers just don't make sense.

Well said.

[arcentaur]

Rolex really ‘guinea-pigged’ this one, including its price point.

[acheronsgrief]

The 116655 is amazing, and is significantly cheaper. Can be had for 19k if you’re patient. The updated movement and glidelock cost you quite a bit.

As far as MSRP I can’t image a men’s PM Rolex ever being priced under 20k, that would not be good optics imo.

[Brenngun]

Because it's so damn beautiful !!!

[RJRJRJ]

Originally Posted by GoingPlaces

I tend to agree. For a little more you go OF Daytona. For less than 10K you go all gold, DD, Daytona or Sub. For me its a no brainer. Love the YM on OF but the numbers just don't make sense.

Do you not see the irony when the OP says a 27K watch is too expensive and that you say "For less than 10K you go all gold" like 10K is nothing?

[myc ritz]

Solid Everose, Amazing bezel with bearings, Glidelock Clasp, 70 hour pr. This watch has all the crazy details you don't see...and plenty that you do.

[Solo118]

Originally Posted by RJRJRJ

Do you not see the irony when the OP says a 27K watch is too expensive and that you say "For less than 10K you go all gold" like 10K is nothing?

To some it might not be, and to others they think might as well go all out with full gold while spending that kind of money. I much prefer gold on strap, as full on gold is way too out there for me.

Personally I think the 116655 is a fantastic watch, having owned one for a while I truly appreciated the "under the radar" look without having to have a full gold in your face piece. The YM was perfect for the beach or night on the town.

However I did buy it pre-owned and got it for much less than retail. At full retail, my money goes to the 116515 on OF.

[RyanJ]

The answer: because people will pay it.

There's also no reason why some PM models which are mechanically the exact same as the steel model but cost $20k+ more. There's not enough precious metal to even come close to equaling that difference in cost.

Rolex knows their brand is popular and customers will line up to spend. It really is that simple.

[GoingPlaces]

Originally Posted by RyanJ

The answer: because people will pay it.

There's also no reason why some PM models which are mechanically the exact same as the steel model but cost $20k+ more. There's not enough precious metal to even come close to equaling that difference in cost.

Rolex knows their brand is popular and customers will line up to spend. It really is that simple.

Not really. Precious metals are typically harder to work with. Specifically platinum. You could easily make the argument that Rolex PM watches are a great value compared to other watch makers that offer all gold watches for the same or usually more money. Look at the spread of stainless to gold on AP or PP, it’s a lot greater than Rolex.


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[HONDABBQ]

Originally Posted by GMTSpas

I have the 116655, obviously the 126655 has the updated movement* but aside from that, the model was groundbreaking for Rolex. They introduced the oysterflex, brought back the gilt dial and the red text. Bracelet is more than rubber, lots of people love PM, not so sure its a "less popular model"

First Rolex on rubber
First Rolex with relief bezel instead of engraved
First Rolex with solid RG release
First Rolex with matte bezel

[faimag]

I have the 116655 and prefer it over any OF Daytona every day of the week and twice on the weekends!
And mind you, I have both SS and full PM Daytona (for some reason the endlinks on the OF Daytona look hideous in my eyes).

[Wingslogo]

My wife has the 37mm and it’s a killer piece !

Wish I could have this one!


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[Rori]

Originally Posted by myc ritz

Solid Everose, Amazing bezel with bearings, Glidelock Clasp, 70 hour pr. This watch has all the crazy details you don't see...and plenty that you do.

To date, this watch is Rolex's most striking reference. everything is special about it.

[Brenngun]

Originally Posted by myc ritz

Solid Everose, Amazing bezel with bearings, Glidelock Clasp, 70 hour pr. This watch has all the crazy details you don't see...and plenty that you do.

Beautiful! When you're finished with it do you mind sending this way?

[jack1]

I tried one on back in Feb in Boston, was very impressed by it as the colours are subtle but still has a real high end quality feel...but agree price is high, although probably justified from a materials/movement perspective compared w others


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[GoingPlaces]

Originally Posted by jack1

I tried one on back in Feb in Boston, was very impressed by it as the colours are subtle but still has a real high end quality feel...but agree price is high, although probably justified from a materials/movement perspective compared w others


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Agree. I’ve tried it on a few times and always came close but the price killed it for me.


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[japenney]

I was hopeful when the watch was released. Then i saw the price. Real mistake on the pricing.

[GoingPlaces]

Originally Posted by japenney

I was hopeful when the watch was released. Then i saw the price. Real mistake on the pricing.

Is it a mistake? I presume sales are good, seems like popular model. Seems to hold decently on grey market. I was able to get about 5% last year from my AD. Still wasn't enough though. Picked up a DD40 instead.

How is the WG 42 doing? Now that is really expensive.

[Robf52]

Originally Posted by brenngun

because it's so damn beautiful !!!

+1.

[Flybak]

Originally Posted by myc ritz

Solid Everose, Amazing bezel with bearings, Glidelock Clasp, 70 hour pr. This watch has all the crazy details you don't see...and plenty that you do.

Pricing/perceived value aside, I think it's a striking watch. Enjoy it

[RoscoPico]

it's a valid question. why are some watches more than others in general. didn't zenith supply movements for a while, yet they don't command the same price.
how are some steel watches commanding more $ than solid gold ?

[Yess]

Because people are willing to pay that price for it

[2nastie]

It's a really nice piece in person, I really like it personally.

It's certainly not for everyone, but I think the price is fair for the piece and aligns with other PM rubber models (MSRP). Yes, the consensus is why not pick the Daytona? But the Daytona isn't coveted by everyone.

You might as well say why buy a DJ, when you can buy a SS sports Rolex. Not everyone has the same taste and therefore it exists in it's niche.

The watch is a great deal on the secondary market in comparison with the other models.

[sechsgang]

Originally Posted by kieselguhr

The majority of people outside this community don’t overthink these things when they buy these watches.

This.

[WatchAmateur69]

Originally Posted by 2nastie

It's a really nice piece in person, I really like it personally.

It's certainly not for everyone, but I think the price is fair for the piece and aligns with other PM rubber models (MSRP). Yes, the consensus is why not pick the Daytona? But the Daytona isn't coveted by everyone.

You might as well say why buy a DJ, when you can buy a SS sports Rolex. Not everyone has the same taste and therefore it exists in it's niche.

The watch is a great deal on the secondary market in comparison with the other models.

how much on the secondary market for 126655?

[startrolexendrolex]

Originally Posted by WatchAmateur69

how much on the secondary market for 126655?

Not that much different then msrp.

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