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boogiebot · 4 July 2020, 01:11 AM

So guys I’m curious to hear from the community about your thoughts on cobranding. If Rolex ever did a co brand would you guys be pissed or would you dig it? What brands do you think would work well and with which models do you think they would work well with?

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BumbleB · 4 July 2020, 01:12 AM

Quote:

Originally Posted by boogiebot

So guys I’m curious to hear from the community about your thoughts on cobranding. If Rolex ever did a co brand would you guys be pissed or would you dig it? What brands do you think would work well and with which models do you think they would work well with?

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Comex on Sub.

Maybe Tiffany?

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ras47 · 4 July 2020, 01:14 AM

How about Rolex + Supreme? I'd throw my BLRO in the lake in protest if Rolex did this. One insanely stupid act deserves another.

BumbleB · 4 July 2020, 01:16 AM

Quote:

Originally Posted by BumbleB

Comex on Sub.

Maybe Tiffany?

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But seriously...

I think Rolex is better off with their current brand strategy.

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upsidedownbelt · 4 July 2020, 01:17 AM

Quote:

Originally Posted by ras47

How about Rolex + Supreme? I'd throw my BLRO in the lake in protest if Rolex did this. One insanely stupid act deserves another.

I’ve never been entirely sure what this supreme nonsense is, but I am so sick of seeing and hearing about it. Played.

tommy91 · 4 July 2020, 01:30 AM

Quote:

Originally Posted by upsidedownbelt

I’ve never been entirely sure what this supreme nonsense is, but I am so sick of seeing and hearing about it. Played.

Your not a hypebeast?

Polarexplorerii · 4 July 2020, 01:36 AM

Quote:

Originally Posted by ras47

How about Rolex + Supreme? I'd throw my BLRO in the lake in protest if Rolex did this. One insanely stupid act deserves another.

what is supreme?

Fleetlord · 4 July 2020, 01:36 AM

Rolex has no need to co brand.

-dustin · 4 July 2020, 01:52 AM

Quote:

Originally Posted by ras47

How about Rolex + Supreme? I'd throw my BLRO in the lake in protest if Rolex did this. One insanely stupid act deserves another.

What about Rolex + A Bathing Ape?

upsidedownbelt · 4 July 2020, 01:58 AM

Quote:

Originally Posted by tommy91

Your not a hypebeast?

That’s what I am talking about. I have no idea what that is and I’m irritated just seeing the word.

WestCoastS · 4 July 2020, 02:10 AM

I rather not see co branding personally. Rolex needs nothing or no one else attached to it

RyanJ · 4 July 2020, 02:13 AM

Rolex doesn't need a hyped brand. It is one of the most hyped brands out there already.

daOnlyBG · 4 July 2020, 02:46 AM

Well, if Rolex cobranded their GMTs with "Phillips," the auction results would make a bit more sense.

spacedinvader · 4 July 2020, 03:02 AM

Quote:

Originally Posted by ras47

How about Rolex + Supreme? I'd throw my BLRO in the lake in protest if Rolex did this. One insanely stupid act deserves another.

That’s been done hasn’t it? Which lake? :)

powerfunk · 4 July 2020, 03:14 AM

Over in the co-branded Rolex dial thread you'll see fire collabos like this:

Alex Clark x Rolex

Mackay & Chisholm x Rolex

Brock & Co. x Rolex

daOnlyBG · 4 July 2020, 03:15 AM

only $28,500 for Clark Gable's Rolex? jeez

I understand the market back then was different but... it's Clark Gable!

Heff · 4 July 2020, 03:27 AM

If Rolex had Tiffany stamped current models people would go INSANE for them and prices would skyrocket. Guaranteed.

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RJRJRJ · 4 July 2020, 03:29 AM

Beyer

https://www.phillips.com/detail/rolex/HK080218/1027

ras47 · 4 July 2020, 04:18 AM

For those that don't know, Supreme is a NYC based company who's entire business model looks like an exercise in co-branding. Basically, they're a logo. Oh... and they sell tshirts.

https://www.google.com/search?q=supr...w=1252&bih=706

boogiebot · 4 July 2020, 07:11 AM

I agree, a Tiffany logo on there would make people go bonkers and probably be highly collectible. For the record I am not suggesting that Rolex needs to co brand. Although the thought of it is intriguing.

Another thing that would be interesting is a model tied to or labeled for a specific person. Rolex some what does the with the James Cameron Deep Sea. You guys think they will do other versions of this with their current lineup? Like how Richard Mille has actual models designed for certain people? Thoughts?

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lord91 · 4 July 2020, 07:36 AM

God forbid, NO!

bay-dweller · 4 July 2020, 07:48 AM

I wouldn't pay $50 for a Disney Rolex
More to lose than gain with cobranding

Acidstain · 4 July 2020, 08:57 AM

Domino’s

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2nastie · 4 July 2020, 09:58 AM

Co-branding and collaborations between brands nowadays is typically a certain brand's failure in efficiently marketing and selling their product as a single entity and now they need to latch onto another's in order to gain success. It doesn't apply to every brand and partnership (as some are historic like Tiffany's or Beyers) but 99% time it is these projects (Supreme X everything).

For the sake of Rolex, they need to walk away from co-branding. They have plenty of success running their current program without anyone else.

chocopeluche · 4 July 2020, 10:16 AM

Quote:

Originally Posted by tommy91

Your not a hypebeast?

Ive actually heard from a friend that HypeBeast got a limited run of Rolex made at the official factory with HypeBeast logos on the dial.

Im skeptical but when I pressed him on it and he was adamant that he’s seen them and spoken to the people involved.

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huncho · 4 July 2020, 10:20 AM

Quote:

Originally Posted by ras47

For those that don't know, Supreme is a NYC based company who's entire business model looks like an exercise in co-branding. Basically, they're a logo. Oh... and they sell tshirts.

https://www.google.com/search?q=supr...w=1252&bih=706

this is not entirely true. they originated as a skateboard brand and they do have some cool stuff but they basically have a cult following now and people will pay hundreds of dollars for anything with just the word supreme on it. their business model is exclusivity and thats how the maintain their hype

boogiebot · 4 July 2020, 11:24 AM

Quote:

Originally Posted by 2nastie

Co-branding and collaborations between brands nowadays is typically a certain brand's failure in efficiently marketing and selling their product as a single entity and now they need to latch onto another's in order to gain success. It doesn't apply to every brand and partnership (as some are historic like Tiffany's or Beyers) but 99% time it is these projects (Supreme X everything).

For the sake of Rolex, they need to walk away from co-branding. They have plenty of success running their current program without anyone else.

Nike has done some stellar things with co branding. Look at the recent Ben and jerry Nike dunks also the Dior air Jordan ones. Both of these pairs are a HUGE success.

I completely agree that they don’t need anyone to be successful, but it can be highly collectible to have pieces that are co branded.

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boogiebot · 4 July 2020, 11:25 AM

Quote:

Originally Posted by Acidstain

Domino’s

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This did come to mind for me as well. But in this case my understanding was the domino’s logo was applied outside of ROLEX. Maybe another poster knows more.

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huncho · 4 July 2020, 11:31 AM

Quote:

Originally Posted by boogiebot

Nike has done some stellar things with co branding. Look at the recent Ben and jerry Nike dunks also the Dior air Jordan ones. Both of these pairs are a HUGE success.

I completely agree that they don’t need anyone to be successful, but it can be highly collectible to have pieces that are co branded.

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the ben and jerry dunks are interesting because if it was years ago no one would care but now there's a huge resurgence of hype for sb's, partially thanks to travis scott lol. collabs can definitely be huge if done right though

boogiebot · 4 July 2020, 01:24 PM

Quote:

Originally Posted by huncho

the ben and jerry dunks are interesting because if it was years ago no one would care but now there's a huge resurgence of hype for sb's, partially thanks to travis scott lol. collabs can definitely be huge if done right though

Agreed.

A buddy of mine was able to scoop a pair at retail for 100 bucks. I saw them selling online at stockx for about 2g canadian. Wild times we live in.

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4 July 2020, 01:11 AM	#1
boogiebot "TRF" Member Join Date: Apr 2011 Location: canada Watch: me post! Posts: 3,804	Possible co branding? So guys I’m curious to hear from the community about your thoughts on cobranding. If Rolex ever did a co brand would you guys be pissed or would you dig it? What brands do you think would work well and with which models do you think they would work well with? Sent from my iPhone using Tapatalk

4 July 2020, 01:14 AM	#3
ras47 "TRF" Member Join Date: Apr 2017 Real Name: Robert Location: Northern NJ Watch: 16710 BLRO Posts: 3,063	How about Rolex + Supreme? I'd throw my BLRO in the lake in protest if Rolex did this. One insanely stupid act deserves another. __________________ Rolex GMT Master II BLRO 16710 Omega Speedmaster Co-Axial Chrono

4 July 2020, 02:10 AM	#11
WestCoastS "TRF" Member Join Date: Jun 2020 Location: Canada Watch: Rolex Posts: 541	I rather not see co branding personally. Rolex needs nothing or no one else attached to it __________________ Submariner 116613LB Blusey Sky Dweller TT Black Dial DD 40 Silver Dial on [[[Yellow Gold]]]

4 July 2020, 02:46 AM	#13
daOnlyBG "TRF" Member Join Date: Jun 2017 Location: Odorious Onion Watch: yes, it's hipster Posts: 1,585	Well, if Rolex cobranded their GMTs with "Phillips," the auction results would make a bit more sense. __________________ Here come dat boi Jerry

4 July 2020, 03:15 AM	#16
daOnlyBG "TRF" Member Join Date: Jun 2017 Location: Odorious Onion Watch: yes, it's hipster Posts: 1,585	only $28,500 for Clark Gable's Rolex? jeez I understand the market back then was different but... it's Clark Gable! __________________ Here come dat boi Jerry

4 July 2020, 01:36 AM	#8
Fleetlord 2024 Pledge Member Join Date: May 2013 Location: Vain Posts: 5,970	Rolex has no need to co brand.

4 July 2020, 02:13 AM	#12
RyanJ "TRF" Member Join Date: Mar 2019 Location: Atlantis Posts: 1,443	Rolex doesn't need a hyped brand. It is one of the most hyped brands out there already.

4 July 2020, 03:14 AM	#15
powerfunk "TRF" Member Join Date: Jul 2011 Real Name: Rob Location: Boston, MA Watch: 1530 Posts: 3,789	Over in the co-branded Rolex dial thread you'll see fire collabos like this: Alex Clark x Rolex Mackay & Chisholm x Rolex Brock & Co. x Rolex

4 July 2020, 03:27 AM	#17
Heff "TRF" Member Join Date: Feb 2017 Location: Germany Watch: Speedmaster Pro Posts: 1,023	If Rolex had Tiffany stamped current models people would go INSANE for them and prices would skyrocket. Guaranteed. Sent from my iPhone using Tapatalk

4 July 2020, 03:29 AM	#18
RJRJRJ "TRF" Member Join Date: Aug 2011 Location: USA Posts: 3,495	Beyer https://www.phillips.com/detail/rolex/HK080218/1027

4 July 2020, 04:18 AM	#19
ras47 "TRF" Member Join Date: Apr 2017 Real Name: Robert Location: Northern NJ Watch: 16710 BLRO Posts: 3,063	For those that don't know, Supreme is a NYC based company who's entire business model looks like an exercise in co-branding. Basically, they're a logo. Oh... and they sell tshirts. https://www.google.com/search?q=supr...w=1252&bih=706 __________________ Rolex GMT Master II BLRO 16710 Omega Speedmaster Co-Axial Chrono

4 July 2020, 07:11 AM	#20
boogiebot "TRF" Member Join Date: Apr 2011 Location: canada Watch: me post! Posts: 3,804	Possible co branding? I agree, a Tiffany logo on there would make people go bonkers and probably be highly collectible. For the record I am not suggesting that Rolex needs to co brand. Although the thought of it is intriguing. Another thing that would be interesting is a model tied to or labeled for a specific person. Rolex some what does the with the James Cameron Deep Sea. You guys think they will do other versions of this with their current lineup? Like how Richard Mille has actual models designed for certain people? Thoughts? Sent from my iPhone using Tapatalk

4 July 2020, 07:36 AM	#21
lord91 "TRF" Member Join Date: Apr 2016 Location: Bucuresti Watch: Submariner Posts: 1,739	God forbid, NO!

4 July 2020, 07:48 AM	#22
bay-dweller "TRF" Member Join Date: Jul 2019 Location: CA-USA Posts: 258	I wouldn't pay $50 for a Disney Rolex More to lose than gain with cobranding

4 July 2020, 08:57 AM	#23
Acidstain "TRF" Member Join Date: Aug 2019 Location: USA Posts: 97	Domino’s Sent from my iPhone using Tapatalk

4 July 2020, 09:58 AM	#24
2nastie "TRF" Member Join Date: Nov 2016 Location: YVR Watch: Time Only Posts: 2,332	Co-branding and collaborations between brands nowadays is typically a certain brand's failure in efficiently marketing and selling their product as a single entity and now they need to latch onto another's in order to gain success. It doesn't apply to every brand and partnership (as some are historic like Tiffany's or Beyers) but 99% time it is these projects (Supreme X everything). For the sake of Rolex, they need to walk away from co-branding. They have plenty of success running their current program without anyone else.

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