Why the huge price difference between the DateJust and the DayDate?

[ykhoja]

I was wondering why is there such a price premium between the DayDate and DateJust?

The obvious difference is the day complication and the presidential bracelet, but does that justify such a huge price gap?

Or is it more of a business decision inside Rolex to create tiered products and have the high price signal a more premium product?

I'm just curious and would love to learn from you all.

I'd also ask my AD but I'm worried I'd either get thrown out or I'd cause someone to have a stroke.

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[rolex_pl85]

2 things

1) The DayDate is pure 18kt gold everywhere whereas the DJ is not.

2) The allure of being at the top and marketing to portray that if you own a DayDate you are the boss.

Thats probably it.

[ykhoja]

Thanks for your answer!

I think the first reason is probably more of the reason why I guess. I made the wrong assumption that there's a steel DayDate, so I was wondering if the day complication might've been a big reason for the price increase.

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[KY..]

The easy answer is go try on any Datejust and then try on any DayDate…

[JC316]

Originally Posted by KY..

The easy answer is go try on any Datejust and then try on any DayDate…

It's much heavier!

[MRBolton]

It's a similar pricing differential as a PM Sub vs its stainless counterpart.

[thenewrick]

The real answer is mostly profit margin and lower production quantities. The materials and movement changes are probably less than $10k of the $30k markup.

Just think of it as collectible art/jewelry and don’t think about it as a tool of efficient value.

[fredos_rolex]

C'mon, DD the whole thing is 18k solid gold. The DJs are poseurs in comparison (and I own two DJs!)

[Old Expat Beast]

That price differential was set in the 1950s, then in the early-mid 1960s Seiko 5 and other brands came in with cheap day-dates and re-set the whole 'complication' scene. As James Dowling has said, it was the Seiko 5 with its water-resistant and Day/Date everyman watches that upturned the Swiss watch industry several years before the so-called quartz crisis. The fact that Seiko introduced a double quickset day/date function 20 years before Rolex kind of dragged out that issue, too.

[padi56]

Originally Posted by Old Expat Beast

That price differential was set in the 1950s, then in the early-mid 1960s Seiko 5 and other brands came in with cheap day-dates and re-set the whole 'complication' scene. As James Dowling has said, it was the Seiko 5 with its water-resistant and Day/Date everyman watches that upturned the Swiss watch industry several years before the so-called quartz crisis. The fact that Seiko introduced a double quickset day/date function 20 years before Rolex kind of dragged out that issue, too.

Have to agree and that's one of the main reasons today's Swiss COSC was founded in 1973.As prior to 1973 the Seiko Grand was wiping the floor and winning all the competitions against all of the Swiss top brands including Rolex.

[puma1552]

I'd buy a steel Day-Date in a heartbeat. Such a cool watch with the President bracelet and day complication.

[thenewrick]

I’d really like solid gold OP41s myself. I don’t see why not. They could rerelease a platinum or gold turquoise OP41 and it would be a hit. But they try to keep precious metal out of the OP range these days

[Calatrava r]

Last solid gold DJ was the 116238 which was 36mm, Jubilee and only in yellow gold.

[Calatrava r]

[HogwldFLTR]

Originally Posted by puma1552

I'd buy a steel Day-Date in a heartbeat. Such a cool watch with the President bracelet and day complication.

Actually here have been steel Day Dates, ref. 6611. See below on Monochrome!

https://monochrome-watches.com/more-...6611-in-steel/

[Krash]

So I have a silver DJ41 with fluted bezel on a jubilee.

A guy in my neighborhood has a solid gold 40mm DayDate with champagne dial.

I have to admit, when I’m over his house, I feel like he won the gold medal, and I won the silver medal.

But I still love my DJ41. Don’t get me wrong..


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[culvercity]

I wish the DayDate had the Easylink extension.

[puma1552]

Originally Posted by Calatrava r

Looks great, though I wish they would bring back a smooth bezel option and ditch the railroad track around the outside of the dial. Nothing wrong with the track, but I's like to see them go with hashmarks like on the current DJ/OP.

Originally Posted by HogwldFLTR

Actually here have been steel Day Dates, ref. 6611. See below on Monochrome!

Interesting, google told me there were only ever prototypes in steel.

[miamiclay]

Originally Posted by puma1552

Interesting, google told me there were only ever prototypes in steel.

Google was right, they only made 8 or 10 in steel, which iirc were given to top horology students. The production 6611s were 18K.

[DoctorsOrders]

1. It's Rolex and they can and don't have to explain why, unfortunately
2. There is a lot more precious metal in a day-date, not enough to justify the price difference but still everything on a day-date is pm not ss

[Roddypeepa]

Originally Posted by puma1552

I'd buy a steel Day-Date in a heartbeat. Such a cool watch with the President bracelet and day complication.

We’d mostly all like a steel day date. Pigs will fly and hell will freeze over first :(


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[buffetwarren]

Just comes down to marketing. Even with the DD being all gold, it’s not worth 4x more than a DJ. I think someone here did an analysis of the gold in a DD and concluded the fair market value of the gold was under $10K.

[INC]

Originally Posted by Roddypeepa

We’d mostly all like a steel day date. Pigs will fly and hell will freeze over first :(

Actually, there was one SS Day-Date, a special Oysterquartz edition. I think, I'd better warm up hell with some flying pigs.

[INC]

Originally Posted by buffetwarren

Just comes down to marketing. Even with the DD being all gold, it’s not worth 4x more than a DJ. I think someone here did an analysis of the gold in a DD and concluded the fair market value of the gold was under $10K.

What kind of a socialist stlye "fair market value" could exist in a case when the potentional buyers kills each other in a drop of water just to let them have one of these at MSRP?

Morover, how can someone start a discussion about "fair market value" in the case of Rolex, when anyone can immediately sell any of these far over the price?

[Duey]

There wasn't much of a price difference in the MSRP , pretty close

116238 was $29K
118238 was $33K (I believe)

[BogdanS]

That’s why




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[2thdock]

Originally Posted by BogdanS

That’s why




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Dang, that’s beautiful.

[Kenny G]

Originally Posted by rolex_pl85

2 things

1) The DayDate is pure 18kt gold everywhere whereas the DJ is not.

2) The allure of being at the top and marketing to portray that if you own a DayDate you are the boss.

Thats probably it.

Although I agree with this, given the actual market value of the gold involved (a few grand in older refs), I’d actually swap the order of these points.

Love the DJ and the DD.

[HL65]

Originally Posted by BogdanS

That’s why




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That is pure fire!!